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9 Tried-And-Tested Lead Magnets You Need To Use [Infographic]

Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? This is where bribing the prospects with insightful content comes into the picture. Or to put it in marketing terms, you can use lead magnets in return for email addresses.

A Lead Magnet can be a free trial/demo, toolkit, white papers, e-book, or any piece of content that is relevant to your brand. Their main objective is to compel users to give out their personal information. They do this by providing useful information and building up the audience’s interest and trust in your product or service.

Hence, in this article, we will walk you through the 9 tried-and-tested lead magnets you need to use at every stage of your buyer’s journey.

lead magnets


Did you know that 50% of the marketers who start using lead magnets notice higher conversion rates? This is because lead magnets make a great impact by providing helpful insights directly to the target audience. 

So, without wasting much time, let’s go through a quick summary to understand lead magnets better.

What is a Lead Magnet?

To put it simply, a lead magnet can be any piece of information or content that is relevant and sufficiently immersive to compel audiences to share their email address or any other personal information.

It boosts the conversion rate and helps improve the lead generation strategy. It’s important to understand the types of lead magnets that you can offer at different stages of the buyer’s journey.

9 Lead Magnets That you Can’t-Miss Offering at Every Stage of Your Buyer’s Journey

1) White papers:

These in-depth pieces of content are used to share research, unique data, advice, and to address your brand as an answer to all of your audience’s problems.

2) Webinars:

Webinars are live video events or pre-recorded virtual events. They provide personal Q&A sessions to your audience. 51% of B2B marketers are willing to share their information in exchange for webinar registrations.

3) E-books:

E-books are used to address broader and specific topics to the audience. They are highly visual, educational, and entertaining and can also comprise 100+ pages.

4) Checklists:

With the help of checklists, you can condense big blog posts into simple to-do lists. You can also add these actionable lists to the end of your blogs. 

5) Case-Studies:

These days websites showcase their review or feedback section on their landing pages or in their emails. These become case studies that act as social proofs to instill visitors’ interest based on other user recommendations.

6) Interactive Content:

Interactive content like quizzes, calculators, infographics, videos, etc is extremely easy to create. They are also highly engaging and immersive. Did you know, the interactive quiz has an average of 31.6% lead capture rate?

7) Coupons:

Discount coupons have always been very popular in attracting more customers. Whether it is Black Friday Discount or any other festive sales, people love getting discounts while purchasing. Discounts and coupons are capable of boosting conversion rates drastically.

8) Toolkits:

Toolkits are whitepapers, e-books, infographics, coupons, etc combined in one big resource that users can adopt in their buyer’s journey. They are highly customizable and hence add a greater impact on users’ decisions at the final stage.

9) Free Demo/Trial:

More than coupons, people love to have free demo/trials. It is a great way to let users assess your product before actually buying it. Moreover, it adds personal experience to their decision-making.


Lead Magnets can skyrocket your conversion rates and lead generation strategies. But offering a suitable lead magnet at each stage of the buyer’s journey is extremely important for improving your lead generation. 

So, what are you waiting for? Sign up for Outgrow’s free trial, and create interactive and personalized content that no one can say no to! 

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