Product Update : Transform Your Content with Outgrow’s Metadata Feature

---

Introduction

In today’s digital age, personalization is key. From e-commerce to healthcare, businesses using interactive tools like quizzes and calculators see higher engagement and conversions. But traditional tools had a big flaw: each question could only capture one data point. Now, with AI and advanced analytics, that’s changing—fast. Outgrow has introduced a game-changing feature: metadata in calculators, allowing businesses to assign multiple values to a single answer. This means you can collect, store, and use several data points from a single user selection, making your quizzes and calculators more sophisticated and results-driven.

This blog will explore how companies across industries are leveraging this feature to create powerful, personalized user experiences. Plus, we’ll show you how you can implement this functionality in your own Outgrow calculator!

---

The Challenge: Why Traditional Calculators Had Limitations

Before this metadata feature, Outgrow calculators were powerful but somewhat limited in their ability to handle complex calculations and recommendations. Here’s why:

1. Single Variable Per Question – Previously, each question could only generate one variable. For example, if you asked a user about their fitness goal, you could only assign a single numerical value to their response.
2. Limited Personalization – Since a single answer stored just one value, you couldn’t create deep, personalized results without adding extra questions.
3. Longer Forms – To capture additional data points, businesses had to add redundant questions, making quizzes unnecessarily long and decreasing user engagement.

Imagine you’re a fitness brand creating a workout recommendation calculator. You ask users about their primary fitness goal:

• Weight Loss
• Muscle Building
• General Fitness

Previously, you could assign only one numerical value to each choice, which severely limited the depth of recommendations. If you wanted to give users a full workout plan (including cardio minutes, strength training days, and diet recommendations), you had to add multiple questions, making the form longer and more complicated.

---

The Solution: Metadata in Outgrow Calculators

Now, with Outgrow’s metadata feature, businesses can assign multiple values to each answer, creating a more streamlined and personalized experience. Let’s revisit our fitness example and see how this works:

Fitness Assessment Calculator: Storing Multiple Values Per Answer

Question: What is your primary fitness goal?

Answer	Value A (Cardio Min)	Value B (Strength Days)	Value C (Calorie Deficit)
Weight Loss	150	2	500
Muscle Building	90	4	-200
General Fitness	120	3	0

Now, when users select an option, the calculator can generate results dynamically without additional questions:

• Cardio Recommendation: “Based on your goal, we recommend Q1_A minutes of cardio per week.”
• Strength Training Advice: “You should include strength training Q1_B times per week.”
• Caloric Adjustment: “Maintain a daily calorie balance of UserBMR – Q1_C.”

This approach keeps the quiz short while providing highly personalized results.

---

Real-World Examples: How Businesses Are Using Metadata to Drive Engagement

1. Health & Wellness: A Fitness App’s Personalized Workout Generator

A popular fitness app wanted to increase user engagement with their workout plans. They used Outgrow’s metadata feature to:

• Offer a single question assessment instead of multiple questions.
• Assign cardio, strength, and diet recommendations to each goal selection.
• Generate a fully customized weekly fitness plan for users in real time.

Results:

• 25% increase in user engagement.
• 40% higher conversion rate on their premium workout subscriptions.

2. SaaS Pricing Calculator: Tailoring Plans for Different Business Sizes

A B2B SaaS company used metadata in their pricing calculator to dynamically adjust costs based on company size.

Question: Select your business type

Business Type	Base Cost	Employee Factor	Feature Set Multiplier
Small Biz	50	5	0.8
Medium Biz	100	25	1.2
Enterprise	250	100	1.5

Now, instead of asking multiple questions about team size, budget, and feature needs, the calculator automatically adjusts the pricing formula:
Total Cost = (Base Cost + Employee Factor) * Feature Set Multiplier

Results:

• Increased pricing page conversion rate by 30%.
• Reduced friction in the sales funnel by making pricing more transparent.

3. E-commerce: Personalized Fashion Quiz

An online clothing retailer created a style recommendation quiz to help users find outfits based on their location, occasion, and preferred colors.

Instead of asking separate questions for climate, event type, and color preference, they assigned metadata values to one question:

Question: What best describes your personal style?

Style	Climate Suitability	Occasion Fit	Color Palette
Casual Chic	Warm & Cool	Everyday	Earthy Tones
Business Formal	Cool Only	Work	Neutral Shades
Sporty	Warm Only	Activewear	Bright Colors

The quiz then dynamically recommended products without additional inputs.

Results:

• 3x increase in average cart value.
• 50% lower bounce rate on the product recommendation page.

---

How to Implement This Feature in Your Own Outgrow Calculator

If you’re excited to use metadata in your own quizzes and calculators, here’s a simple guide:

1. Log in to Outgrow and open your calculator in Build Mode.
2. Add a new question (e.g., “Select Your Business Type”).
3. Download the CSV Template under “Answer Fields” and add metadata values.
4. Upload the CSV back into Outgrow and map the values.
5. Use metadata variables in the Formula Builder (e.g., Q1_C1 * 1000 for pricing calculations).
6. Apply the formula, publish the calculator, and test it live!

For a detailed step-by-step tutorial, check out our support documentation here.

---

Conclusion: Making Personalization Effortless with Outgrow

With Outgrow’s metadata feature, businesses can:

• Keep quizzes and calculators concise yet powerful.
• Provide deeper personalization without overwhelming users.
• Improve engagement, conversions, and overall user experience.

Whether you’re in fitness, SaaS, e-commerce, or any other industry, this feature can help you build smarter, more intuitive interactive content.

Want to see this feature in action? Try it out today or contact Outgrow for a demo!