How Much Should You Spend on Paid Advertising?
It isn’t easy to get people to your website, especially when you are a relatively young brand. In cases like these, marketers resort to running paid campaigns. Paid advertising is a great way to guide more traffic to your site, get more leads, and convert better.
However, if not done right, it can become expensive quickly. And before you know, you’re making investing more than the returns you’re earning. So, make sure you optimize paid ads to get the most out of them. How? Decide a paid advertising budget.
Take this quiz to find out how much should you be investing in a paid advertisement.
Online advertisement is a billion-dollar industry, with digital ad spending worldwide hitting $137.53 billion in 2014 and accounting for one-quarter of total media spending (source).
When deciding the budget for paid advertising, you must have an understanding of a few things like long tail keywords, different ad formats, how to create a high-converting landing page, and how to track your ad success.
This detailed post by Neil Patel gives you insight into things you must do before jumping into the paid advertising game.
Want to create a similar assessment? Try Outgrow.
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.