Outgrow Product Update August 2024- Email Verification for Lead Forms

Outgrow product update for August is here! We’re thrilled to unveil our latest feature, designed to elevate your lead quality. We’ve been listening to your feedback and working hard to make Outgrow even more powerful for your marketing needs.

In this update, we’ll dive into our new email verification system. This feature will help you collect reliable leads and improve your email marketing efforts. Let’s explore how it works and why it matters for your business!

Email Verification: Ensuring Quality Leads

We all know how crucial having a clean, reliable email list is. It’s the backbone of effective email marketing. That’s why we’ve introduced a robust email verification system to your lead forms.

Now, you have two methods to verify email addresses:

1. Verification With OTP

To use the OTP (One-Time Password) verification method:

1. You enable the OTP option in your lead form settings.
2. When users submit their email address, the system automatically sends them an email containing a unique OTP.
3. The user must then enter this OTP into a field on your form.
4. Once the correct OTP is entered, the email is verified.

This method is ideal for users who have immediate access to the email address they’ve provided. It’s beneficial for high-value offers or situations where email authenticity is crucial.

2. Smart Verification Without OTP

For a faster verification process, you can use our Smart Verification option:

1. Select the Smart Verification option in your form settings.
2. When users enter their email address, the system will automatically perform several checks:

• Verify that it’s not a personal or disposable email address.
• Check the email’s deliverability score.

3. This process happens instantly, with no action required from the user.

Smart Verification offers a balance between security and user convenience. It helps ensure email validity without adding extra steps for your users, making it a smart and beneficial choice.

You might be wondering, “Why should I care about email verification?” Let’s dive deeper into the key reasons.

Why Email Verification Matters

Email verification is more than just a technical step—it’s a crucial component of successful email marketing. Let’s explore why it’s so important:

1. Qualified Leads

Email verification ensures that the emails you collect are real and active. This means you’re building a list of engaged, reachable prospects. Instead of cluttering your database with fake or abandoned email addresses, you’ll have a clean list of potential customers genuinely interested in your offerings.

2. Improved Deliverability

You’ll see fewer bounces and better inbox placement when you send emails to verified addresses. Email service providers (like Gmail or Outlook) look at your sending reputation. If you consistently send invalid emails, your reputation suffers, and your emails might end up in spam folders. With verified emails, you’re more likely to reach your audience’s inboxes, increasing the chances of your messages being seen and acted upon.

3. Cost Savings

Many email marketing platforms charge based on the number of contacts in your list or the volume of emails sent. By eliminating invalid emails upfront, you’re not paying to store or send to addresses that will never convert. This can lead to significant savings, especially for businesses with large email lists.

4. Enhanced Trust

In today’s digital age, users are increasingly aware of online security risks. When they see that you’re taking extra steps to verify their email, it signals that you value data integrity and security. This can boost your brand’s credibility and make users more comfortable sharing information with you. It shows you’re committed to maintaining a quality relationship with your audience.

5. Improved Analytics

Your marketing metrics become more accurate with a verified email list. Open rates, click-through rates, and conversion data will reflect your true audience engagement and not be diluted by inactive or fake emails. This allows for better decision-making and strategy refinement.

6. Reduced Risk of Spam Traps

Some invalid email addresses are actually spam traps set up to catch careless senders. Verifying emails reduces the risk of hitting these traps, which can severely damage your sender’s reputation.

By implementing email verification, you’re improving more than one aspect of your marketing. You’re enhancing the overall health and effectiveness of your email strategy. It’s an investment in the quality of your communication and the strength of your customer relationships.

How to Use the New Feature?

Now, you know everything about this Outgrow product update. Ready to try out email verification in your interactive content? It’s easy to set up:

1. Sign Up and Access

• If you haven’t already, sign up for an Outgrow account or log in to your Outgrow dashboard.

2. Create or Select a Lead Form

• If you’re creating a new form, click “Create New” and choose “Lead Form.”
• If you’re modifying an existing form, locate it in your dashboard and click to edit.

3. Navigate to the Outgrow Builder

Once in the form editor, you’ll be in the Outgrow builder interface.

4. Locate Email Verification Settings

Look for the “Email Verification” option in the builder. This might be in a settings panel or form properties section.

6. Choose Verification Method

You’ll see two options, select your preferred method based on your needs and user experience preferences.

• OTP (One-Time Password): This sends a code to the user’s email, which they must enter to verify.
• Smart Verification: This uses advanced techniques to verify email validity without requiring user action.

7. Customize Settings (if available)

Depending on the chosen method, you might have additional options to customize, such as:

• If you choose verification with OTP, you will get this screen:

• If you go for verification without OTP, you’ll get this:

8. Save and Test

Save your changes in the builder. Preview your form to ensure the email verification process works as expected.

9. Publish

Once satisfied with the setup and testing, publish your updated lead form.

Remember, you can always switch between methods or turn off verification if needed.

Wrapping Up

Outgrow product update for August is a small change that can make a big difference in your marketing efforts. By ensuring you’re collecting quality leads, you’re setting yourself up for more successful campaigns and better ROI.

As always, we’re here to help you maximize Outgrow. If you have any questions about this new feature or need help setting it up, don’t hesitate to reach out to our support team at support@outgrow.co.

Haven’t you tried Outgrow yet? Now’s the perfect time! Sign up for a free account and see how our interactive content and smart features can transform your marketing. Let’s grow together!