Top 5 B2B Email Marketing Examples to Boost Your Engagement
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Looking for an efficient technique for B2B marketing? You have come to the right place! In this blog, we discuss the best B2B email marketing examples that you can use today!
To date, email marketing remains undefeated in the B2B domain. It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. So let’s learn more about email marketing before diving into the best B2B email marketing examples!
What is Email Marketing?
Email Marketing is a form of marketing that typically involves sending a commercial message to a group of individuals. It helps in keeping the existing and potential customers informed about company news, new products, offers, product updates, and much more.
What is B2B Email Marketing?
Email Marketing is a digital marketing strategy where you can reach out to your prospects and customers via email. When you use email marketing in the Business to Business (B2B) domain, it’s referred to as B2B email marketing. There are various types of B2B emails such as promotional emails, transactional emails, lead nurturing emails, etc.
You can send out these emails as part of larger B2B marketing strategies. Before going deeper into B2B email marketing examples and platforms, let’s find out how email marketing can benefit your business!
Benefits of B2B Email Marketing
There are hundreds of marketing techniques available for a business. But 93% of B2B marketers use email marketing for distributing content and promoting their products. On top of this, 72% of customers have said that they prefer email as their main source of business communication. Here’s why-
1. It is Affordable
One of the most important benefits of email marketing is its lower costs as compared to other forms of marketing. Email marketing is purely digital and doesn’t involve any printing or postage costs.
You might have to pay a small overhead to subscribe to a b2b email marketing platform if you want to send thousands of emails, but these costs are far lower than what you would be charged for other marketing channels.
2. It Helps you Reach the Right Audience
When you have a well-sorted mailing list of prospects that you wish to target, you know that your message will reach the right audience, and not a random group of people.
Moreover, People who come across a product or service through an email are more likely to buy it as compared to visitors from search engines or social media. Consequently, you are more likely to get conversions and make a sale.
3. It Offers Higher ROI
In the business world, returns are all that matters. The return on investment of email marketing is much higher than the amount spent on running B2B email marketing campaigns.
4. Personalized Marketing
If you’re looking to personalize your marketing, email marketing is your way to go! By using email list segmentation, you can filter your email list and customize your messages according to the specific target audiences.
You can segment your leads on the basis of various factors such as geography, customer preferences, etc.
Now let us look at some of the best B2B email marketing practices and tips to make your content marketing more effective and interactive.
Some B2B Email Marketing Examples
1. Content (Blogs & Articles) Email Template
You can make it a point to send out emails to your customers and prospects regarding the new blogs and articles on your website. This way you can provide valuable information to them without them having to make any efforts to search for any content online.
How to Use-
You can implement this to your B2B email marketing practice for a business in any industry, whether you’re in customer success, banking, travel, social media, etc. Sending an interactive email will surely get you a lot more visits and reads.
This is easily achievable by embedding a quiz into your email newsletter. Creating quizzes is super fun and simple, especially if you are using a no-code tool. Your users can take the quiz from within the email and read an article/blog based on their results, just like in this weekly tech outcome quiz shown below.
2. Inactive User Email Template
A lot of times your users lose interest in your product or service and become inactive. In order to retain these customers and start a fresh conversation with them, you can send out emails to them. But what are the chances that they are going to read through your customer retention email till the end?
To make this email more engaging, you need to offer something to the user. What can that be? A Giveaway!
Embedding a giveaway like this Black Friday lightning discount coupon giveaway to your retention email is an excellent way to intrigue your inactive customers.
How to Use-
In order for this to work, you need to make sure that you do it right! Create a list of users who have been inactive for more than 3 months. Now draft a short but informative email that includes-
- What your company does
- How you can benefit the user
- The Coupon discount giveaway
Discounts are really attractive and this B2B marketing technique is surely going to bring you back most of your clients.
3. Cart Abandonment and Product Promotion Email Template
You must have noticed that a lot of prospective customers add products to their cart and just leave without taking any further action. The Average Cart Abandonment Rate Across All Industries is 69.57 Percent. You can eliminate this and have them complete their buying process by implementing some of the best B2B email marketing practices.
But writing a plain, simple email will not do you any good. You need to come up with something interesting, something that drives your prospects to make the purchase!
One easy way to do this is by embedding an e-commerce recommendation quiz into your email. With this, you can make your buyer answer some questions and offer them the products that suit their needs the best, at the best prices!
You can check out this Sports Watch Recommendation Quiz created using Outgrow to understand better.
How to Use-
This B2B email marketing example is concerned with retargeting prospective buyers. So, whenever you notice that a user has left without completing the purchase, you can write an email and embed an e-commerce recommendation in it. This will help you increase the number of purchases by great numbers.
4. Webinar/Podcast Email Template
Did you know? Webinars and podcasts play a great role in customer acquisition. But how to write a B2B email that leads your prospects and customers to watch your webinar or listen to your podcast? Let’s learn more with an example!
How to Use-
You can send such emails every time you host a webinar or a podcast. Just make sure that you write a short and sweet email so that the user doesn’t drop off without clicking on the podcast.
Special Tip- How to make this work?
It’s pretty straightforward! You just need to make your email more engaging and interactive. One way of doing this is by embedding a chatbot into your email. This way you can have a two-way conversation with your prospect and take them to your webinar or podcast. Have a look at this Webinar sign-up chatbot to get a better grasp on how to implement this!
5. Demo Request Email Template
Surveys by Software Advice have proved that 80% of the marketers agree that live demos are the most effective way to generate leads. Hence, a demo request email has a great impact on the promotion process. However, it is a known fact that most promotional emails go unread by the recipients. So how can you ensure that this doesn’t happen to you?
Instead of sending boring emails with demo call requests attached, you can embed pre-recorded demo videos on your emails. This will make the entire process quicker and the leads can just reply to you with their queries and questions!
How to use-
You can apply this B2B email marketing example for promotions to all your prospective clients, but make sure that you do not spam their inboxes with the same email repeatedly. This B2B email marketing technique, coupled with personalized and visually appealing email templates, is going to boost your engagement for sure.
How can Outgrow come in Handy for B2B Email Marketing?
Outgrow is a SaaS tool using which you can create various types of interactive content. It is super fun and easy to use and comes with some very powerful features. Outgrow offers everything- from excellent display features to higher-level features like integrations, email notifications, etc.
Out of all the features, email notifications come on the top when it comes to B2B marketing. We’ve already established the importance of email marketing in the business-to-business domain with the help of some B2B email marketing examples. Now let’s see how Outgrow can help you implement the same.
1. Launch in an Email
With Outgrow’s launch in an email feature, you can natively embed your content piece on your B2B marketing email directly from the Outgrow dashboard. This will help improve the click-through rate of your email campaign. Asking the first question in the email will add an element of intrigue wherein users are bound to jump to your content and engage.
How to Access the Launch In an Email Feature?
1. Log in to your Outgrow dashboard and create a content piece according to your requirements.
2. Now, to launch an Outgrow experience in an email, you first need to navigate to the launch in an email sub-tab under the Configure tab.
3. Once you are in this section you can navigate to the Code View section at the bottom of the page, and from there you can copy the code.
4. Once the code is copied you can add it in the HTML view of the email that you will configure in your marketing automation tool or CRM.
2. User Notification
With Outgrow, you can set up email notifications to be sent to the users when they visit and use your content. You can use the responses that the user has submitted on your content piece and the lead generation form fields in the body of the email.
How to Launch the User-notification Feature?
1. You know what to do! Log in to your Outgrow account and create a content piece according to your requirements.
2. Now, to push user notifications, navigate to the Configure tab>>Email Notifications>>User Notification.
3. You can also include different variables in this email and can customize the email as per your requirement. These variables can include:
- Answers to each question
- Result received
- Lead form details
- UTM parameters
4. Once you are done setting everything up, click on Go Live or Publish Changes and you will be good to go.
Email marketing is both informative and interesting at the same time. So why not utilize this opportunity in your marketing campaigns?
We hope this blog will serve you as a guide whenever you are in search of some effective B2B email marketing examples. If you plan to go forward with some of our suggestions, let us know in the comments how it went! So don’t wait up, create your content and launch it in your email right now. Start your free trial now!
Shivani is a content marketer at Outgrow. Apart from content writing, she works with the product team as well to create amazing tools. On her days off though, she loves exploring new cafes, drinking coffee, and catching up with friends.