How to Create a Calculator for Website | No Coding – Outgrow
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Calculators have made our lives easier for as long as we can remember. Earlier, they were to calculate the square roots, now they are used to calculate our mortgage payments (talk about adulting!). We all have used them but now you are wondering how to create that calculator for your website. Aren’t you?
Online interactive calculators are such useful tools that have helped people across industries and companies. And they provide you with benefits that go beyond actual calculations! Today, they are an amazing marketing strategy to help your customers. So, how can you create a calculator for your own company? Read on to find out how you can make an interactive calculator with a no-code calculator builder in under 5 minutes. Starting in 3, 2, 1…
Why Should You Create an Interactive Calculator?
We talked about the benefits of calculators beyond just calculations. Let’s see what they are –
1. Lead Generation
Generating qualified leads is one of the most important objectives for any marketer’s strategies. And interactive content such as calculators is a cost-saving and effective way of generating leads. Calculators provide personalized and specific solutions to problems. This encourages people to give in lead information. Moreover, a user who has shown an interest in using the calculator has more potential of turning into a paying customer.
Suppose you are a college consultancy. You help students decide on their plans for higher studies and more. Now in order to gain more qualified leads, you can use a calculator for ‘Calculate the real net cost of your college degree’ on your website. This calculator would help students get a fair idea of what college is going to cost them based on their preferences.
2. Customer Engagement
Your customers need to be engaged, period. It is no longer the 1900s and marketing has come a long, long way. Customers today are interested in making conscious choices about the kind of products they want to be associated with. Indulging in one-sided sales conversations is definitely not going to give you the conversions you need.
Interactive calculators actually take input from users to give out solutions that would be important to them. In fact, statistics show that interactive content gets twice the engagement as static content like long blog posts and landing pages.
3. Value Addition
Offer solutions that add value to your customers. A person looking to take a loan from your bank would benefit much more from an interest payment calculator. It would give them results based on their terms and conditions.
There is an ocean of content out there today and calculators help users filter that in order to access what will help them. And, tools that provide real-time value to customers are the best for boosting your conversion rates.
4. Customer Information
Companies spend a lot of time, effort, and money on collecting customer information. We’ve all been there. *Enter: Interactive calculators.* Here’s a cost-effective and quick way to gain user information while giving them actual solutions in return.
You can use this customer information to know them better, segment them and target them with more relevant content. Now suppose you’re a health and fitness company. You use a Calorie Calculator that tells your users how many calories they should consume in a day. This will take into account their height, weight, physical activity, etc. You can use this information to target them with more customized fitness plans and diets. This will help you convert more leads.
5. Increased Traffic
The shareability rate of interactive content is 38% while that of static content is 17%. It is attractive to the general audience and people who use it are more likely to share it on social media. Interactive content gives results that are specifically about the user and well, people sure do like to talk about themselves. This allows you to reach a much wider audience using interactive content. Thus, increasing traffic on your website.
6. Smooth Customer Experience
Interactive calculators are a great way of enhancing your customer’s experience with you. Their buyer’s journey gets shortened as they move through the funnel. With interactive calculators, your audience does not have to wait for queries to get solved. They can find out their solutions after giving in their lead information. It educates your users along the way and helps avoid any roadblocks.
We believe we did put up a convincing argument in favor of interactive calculators, right? Now, we talked about the pan-industry use of these calculators. So, here are some of the types of interactive calculators that you can create for your business.
Types of Interactive Calculators You Can Create for Different Industries
1. Mortgage Calculator
Nobody likes financial calculations, even though the guys of Wall Street might disagree with us. But calculators sure can be helpful to anyone! Suppose you are an individual financial consultant. You give advice to people on how they should invest and spend their money. You advise them on their borrowings and their savings.
Now naturally, people who come to your website are the ones looking to make some changes in their financial structure. A mortgage calculator on your site would not only give them easy solutions but also give you good leads. You can ask people questions about their loan amount, term, and taxes and give them real-time answers with the Outgrow interactive calculator maker.
2. BMI Calculator
We’re a generation of organic foods, veganism, kale, and quinoa. So, there are no guesses as to whether the nutrition and fitness industries are booming or not. BMI is a significant metric when it comes to maintaining good health. Whether you’re a gym, a dietician, a nutritionist, or a yoga instructor, you can always benefit your audience with a BMI calculator.
The formula is simple. But you can make your calculator more advanced by offering various scales and taking into account users’ physical activity and diet. Along with the final calculation, you can personalize your results page for fitness tips for the user as per their result. Now that’s definitely something you’d like to try!
3. Loan Calculator
Taking or giving loans can be tricky. You don’t always know what lies ahead of you and a calculator can help you a lot in such situations. Suppose you’re a bank and you want your customers to be at ease while making any borrowing decisions. You can embed an EMI loan calculator on your website in order to help them assess their installment costs.
4. Cost Calculator
When you avail a service, there are costs. When you offer a service, there are costs. And does it not help to know what they will be based on your specific requirements?
Now suppose you are a construction company, it would be a lot more helpful to know what your potential customer wants to build. And it would also help your potential customer to know how much it’s going to cost them.
So, you can use a calculator to create a construction cost estimate for a house/office/road, or anything else! This will also help you understand what your audience expects of your service and you can deliver accordingly. You also understand the budget of your prospects and score them accordingly.
5. IQ Calculator
Now that we’re talking about industries, why should the education sector be left out? In fact, you can create various aptitude and other tests using the Outgrow builder. Ain’t that truly multi-purpose?
You can add different questions, assign different values to them and create a simple formula in order to get your users a final score. You can use such calculators if you’re a school, coaching institute, education consultancy, etc.
6. ROI Calculator
Looks like we saved the best for the last! ROI or Return on Investment calculators helps one know the benefits they would get out of availing a service or using a product. Every ROI calculator would have different metrics based on the service one offers.
Here’s an example of Outgrow’s ROI calculator. This calculator lets you estimate the benefit of using Outgrow before you even pay for it. It takes into account the number of leads a user currently generates per year, their conversion rate, CLV and much more. The final result then details the number of news leads and conversion rate that the user can get by using Outgrow.
How to Create a Calculator With Outgrow?
You’re pretty much caught up on why you should make a calculator in the first place. Let’s have a look at how you can create a calculator for your website –
1) Log In:
Log in to your Outgrow account and select “Calculator” as the content type from your dashboard.
2) Choose Template:
This will take you to a page where you can either select a premade template or start from scratch. You’ll also find multiple industry-standard calculator examples created for you to get some inspiration and ideas.
3) Welcome Screen:
Now, you’re taken to the builder. Simply choose the appropriate heading, background picture, and button text for your welcome screen.
4) Drag and Drop Builder:
The builder is divided into three sections. Using the left panel, you can add, delete and rearrange your questions. The right panel helps you make edits to your questions and options.
The middle area is where you can see all your changes happening in real time.
5) Ask Questions:
You can add any number of questions you want to ask your audience from the left bar. The Outgrow builder further offers different question types like text input, alpha-numeric input, single select, opinion scale, rating, slider, date/time picker, etc.
Note: Try to keep your questions as accurate and brief as possible.
6) Add Lead Generation Form:
Lead generation is one of the most important steps for any business. Adding a lead generation form to your content will allow you to fetch details of your students, employees, or customers. You can place the form on: the welcome screen, after questions, or on the result page.
You can ask for the details of the users/leads like their name, email address, and phone number and later use this info to nurture your leads. Moreover, this data can be used to retarget them with more personalized offers to increase conversion chances.
Under the configure tab, you can change the calculator’s URL according to your wish or set up Google and Facebook pixels for tracking your calculator. You can also choose to send an automated email to the users or to yourself when they use the calculator. The Outgrow builder also gives you the option to configure your embeds, HTML, and 3rd party integrations in this section.
After publishing the calculator, its detailed performance could be measured under the Analyze tab. You can view total visitors, traffic, and other user details under this section.
So this was your end-to-end guide on creating a calculator with Outgrow’s inclusive tool.
How Can You Promote Your Calculator?
You’ve learned how to create an interactive calculator for your website, congratulations! Now it’s time to set it free into the world to bring you back those qualified leads that we’ve been talking about.
Outgrow provides you the option of embedding your calculator on your website. You can choose out of an in-page embed, popup embed, chat embed and many more. You can also embed your calculator on your landing pages.
To strengthen your email marketing strategy, outgrow calculators can also be added to emails. So time to spice up that newsletter, right? Apart from these, you can also share your calculator on social media, embed it in display ads, add it to your blogs, and much more.
Now if you were to take part in a calculator-making contest, you’d definitely beat anyone for sure. Have any interesting ideas to make your first calculator? Now that you know how to create a calculator for your website, try Outgrow’s 7-day free trial today!
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.