45 Conversion Rate Optimization Statistics We spend plenty of time getting prospects to come to our web pages, but it turns out that getting traffic isn’t a problem for most marketers; conversions is the real pain point. One of the reasons is that the CRO industry is still in its early stages. There is still…
[Infographic] How to be a Successful Blogger Defining Blogs A constantly updated online diary is a blog. However, that’s not all there is to it. Blogs have graduated to one of the top rated sources of reliable information online. They constitute a strong pillar in the composition of the infotech age and have been used…
Content Promotion: Are You an Expert Content Promoter? [Quiz] You might think that the title is a tad too challenging. But we believe that a real content promotion expert wouldn’t shy away from a challenge. We’re confident that most of our readers will pass with flying colors. Let’s put that claim to test, shall we?…
Why Beethoven Approves of Inbound Marketing Oh hey there! Glad that you stumbled upon this post. We believe you are interested in Inbound marketing. Or classical music. Either way, we have something exciting in store for you. One day, while we were creating an ROI calculator and listening to our usual jam, we noticed something….
7 Content Promotion Hacks For SaaS Marketers! Market minus customer is undoubtedly a plan for failure. Every market revolves around the same principle- customer satisfaction through an exchange mechanism. But the question arises- how can you attract your target audience and grab their attention towards your product? Answer – SaaS content promotion hacks! The internet…
Mastering the 4P’s of SaaS Marketing SaaS marketing is different from other forms of marketing because unlike others you’re selling an intangible product: a ‘software as a service’. However, ‘different’ doesn’t always mean ‘difficult’, as many make it seem. Yes, it can definitely be challenging, as your business is based on a recurring revenue basis,…
Is Long-form Content the Key to Successful B2B Marketing? You’ve heard the term being thrown around generously while having a lively conversation with fellow marketers, you might even have read a bit about it, but is long-form content really worth all the fuss? Join us as we probe this question in an attempt to settle…
8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics…
9 Marketing Lessons you can learn from F.R.I.E.N.D.S. F.R.I.E.N.D.S. – We’ve all seen it, we all remember it and we all love it. Ever since the show graced our T.V. screens, over 25 years ago, it has captured the hearts and minds of generations. Possibly the best T.V. show of all time, the classic comedy never…
How To Create A Simple Sales Funnel On Outgrow What is a Sales Funnel and How Does it Work? A sales funnel or revenue funnel mimics the steps of the buying process which your prospects take on your website to become paid customers. It is the ideal journey that leads the way for a customer…
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
