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What Is Lead Qualification [Types + Process + Tools] Leads are as essential to a business as water to a plant. If you envision your business growing, you must pay attention to generating leads. The problem arises when the leads that you generate don’t have the potential to be converted. To achieve your goal of…
11 Marketing Challenges in 2023 and How to Conquer Them Want to overcome marketing challenges and learn strategies to grow your business? Keep reading! The future’s in the air. Can feel it everywhere, blowing with the wind of change…The changing digital landscape brings with it its own unique set of marketing challenges. But we know…
14 B2B Demand Generation Secrets You Must Try Looking for some proven B2B demand generation strategies to boost your business? We’ve got you covered! But before diving right into the crux, let’s understand some of the basics of demand generation. The most important goal of demand generation is to create interest in a product or…
How to Create a Successful B2B Sales Strategy – Important Tips You Need Over the years, B2B sales have evolved drastically. It’s no longer just about selling products to generate revenue. Now it’s more about understanding the prospects’ problems, providing relevant and customized solutions, and fostering healthy relationships with them. But to achieve all this,…
6 Examples of Personalized Marketing to Get Ideas From [+5 Ways] Did you know that consumers are more likely to buy if they come across content that’s personalized? Yes, creating engaging and personalized content can help you boost your sales and your overall revenues! So here are some examples of personalized marketing strategies that have…
Interactive Content Idea Generator – Get Ideas + Build Your Own Let’s be honest, everyone runs out of ideas. Creative professionals run out of inspiration, businesses run out of campaign ideas, podcasters run out of ideas for their next podcast, and whatnot? Heck, we even run out of ideas on what to wear to work! …
What Is Interactive Marketing? [Types & Examples] Today, marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers expect hyper-individualized digital marketing messages that have become scalable thanks to the ever-evolving marketing techniques. One such technique or form of marketing is interactive marketing. Brands can use interactive marketing to engage…
Attraction Marketing: What Is It and How to Implement It? Every business needs an organic marketing strategy that is personal, effective, and enhances brand recognition and trust. One way to do this is by showing people how your product or service can make their life easier and better. That’s where Attraction Marketing comes in! It…
3 Fundamental Landing Page Ideas for Any Business If you are trying to sell a product or service online, the first thing that you’ll need is a plan for making multiple landing pages. But what exactly is a landing page and how to create one for your business? In this blog, we’ll talk about everything…
What Is First Party Data and How to Acquire It [8 Ways] Today businesses have found multiple sources of data to leverage. However, data from all sources and in all forms may not always be useful. So, what we need is accurate and clean data that can be used to create buyer personas, understand user…
How to Drive Conversions Through Copywriting in Marketing [Infographic] Every content marketing team is working with the intent to create good content. Good content is an extremely important asset for an effective marketing strategy. The art of writing good and persuasive content that compels your audience to purchase your products or services is known as…
What Is Cohort Marketing and How to Do It the Right Way If you find marketing jargon unappealing and unnecessary, this might be the right place for you. With this blog, we try to “demystify” Cohort Marketing. This blog offers key takeaways from Rand Fishkin’s video on cohort marketing as part of SparkToro’s “Office-hours” live…