What Is Cohort Marketing and How to Do It the Right Way If you find marketing jargon unappealing and unnecessary, this might be the right place for you. With this blog, we try to “demystify” Cohort Marketing. This blog offers key takeaways from Rand Fishkin’s video on cohort marketing as part of SparkToro’s “Office-hours” live…
Guide to B2B Intent Data in 2023 We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you…
A Guide To Multichannel Marketing [Infographic] If you are a digital marketer who is looking to launch a successful marketing campaign, multichannel marketing is what you need. It is a digital marketing strategy that will help you target your audience across all marketing channels. A powerful marketing tool, it helps you reach out to leads…
17+ Must-Have Content Marketing Tools In 2023 Behemoth is the right word for content marketing initiatives if not done right. The market share of content marketing is predicted to reach USD 487.24 billion from 2021 to 2026. So, how to succeed in this highly competitive era? There are several content marketing tools in the market…
SaaS Content Marketing Strategy – The Ultimate Guide As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of…
How to Leverage Interactive Posts for Social Media? If you are looking for effective ways to improve your engagement on social media, you’ve come to the right place. In this blog, we are going to discuss how you can engage better with interactive posts for social media. But before getting into the core, let us…
How to Build a Financial Investment Calculator? Before you continue reading, we’d like you to get a real-time experience of using a financial investment calculator once. Try now! We think we can all agree on one thing. We all want to retire with deep pockets, or if I put this more bluntly, financial independence is…
Push Vs Pull Marketing – What Should be Your Brand’s Marketing Style? Every marketer has faced this quintessential dilemma of push vs. pull marketing- which one to follow? We quite feel your pain, but what if we say that you don’t need to sweat over it anymore? To reach the bottom of this problem, how…
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Farzad Rashidi for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Farzad and here’s what we discussed – 1. Exploring the story of Respona from creating content to solving the problem of lead generation 2….
Top 5 Interactive Calculators for Websites With businesses going virtual, there is a stronger need for interactive digital experiences that engage the audience. Interactive content types like calculators do just that. They offer personalized solutions based on the unique needs of the users. Interactive calculators for websites act as fantastic lead magnets as they offer…
How BEMO Generated $4M Worth of Prospects – Interactive Calculator Case Study Have we been gone too long? But guess what! We are back with another fantastic Outgrow interactive calculator case study. And this time it’s in collaboration with the folks at Intercom. Let’s hear some drumrolls, shall we? Presenting to you, a long-time client,…
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Dr. Wei-Shin Lai for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Wei-Shin and here’s what we discussed about – 1. What are SleepPhones? 2. Her journey from being a doctor to an entrepreneur? 3….