How to Improve Your Social Media Reach [Stats & Steps]
It is mind-blowing how social media networks have grown over the years. And the number of social media users is increasing at a significant rate day by day. In such times, leveraging your social media reach for your benefit can play a crucial role in your marketing journey.
So, in this blog, we will learn about social media reach and some ways to improve it.
Let’s dive right in.
What Is Social Media Reach?
Social media reach is the number of people who see the content posted across social media platforms. It shows how users see and interact with your content. Marketing departments may measure this metric to understand whether their content is effective or not.
It also gives you information on the success of individual and influencer campaigns, the number of active followers your account has, and your online reach, which goes beyond social media.
Why Is It Significant?
Social media reach measures unique visitors, rather than counting the same viewer multiple times. Since it avoids duplicity, it gives you a better and more accurate idea of how many individual prospects you have. Additionally, when you track your reach for a long time, you are in a position to measure your brand awareness growth as well.
Average Reach of Different Social Media Platforms
1. The average reach of an organic post on a Facebook Page is around 5.20%.
2. The average organic reach on Instagram is 20%, with an average post receiving over 250 user interactions.
3. Snapchat users use the app 14-22 times per day on average.
How to Increase Your Reach?
There are multiple ways to increase your reach on social media. Let’s look at some of the most effective ones.
1. Develop a Content Strategy
If you want your content to perform well on social media, you need to develop a solid content strategy. Put some thought into the type of content you are posting. The ‘when’ and the ‘where’ also matters. The main aim should be giving out value to your audience. And the best way of ensuring this is by understanding your audience and strategizing accordingly.
So, curate a strategy or find a digital agency to implement what is best suited for your audience and your platform. Account insights and analytics will indicate the performance of your content. A strategically formalized plan, based on account insights, will drastically improve your reach.
2. Create Interactive Content
Interactive Content is your pathway to engagement. It provides real value and brings in new traffic to your page. So, the more engaging and interactive your content is, the more relatable it will feel. Besides, your reach increases when your share rates are high, and interactive content ensures just that.
Polls, Quizzes, Forms, Surveys, and Giveaways make for the best ways of engagement. You can use surveys to increase your reach by embedding them on your social media and website pages. Polls on social media are an easy and effective way of understanding and engaging with your followers. Giveaways act as an efficient way of promoting your product and interacting with your audience. Quizzes are also a tried and tested method that has proved to be beneficial for increasing your reach.
Check out Outgrow’s wide range of premade templates to create interactive content in minutes.
3. Be Consistent
When it comes to social media, consistency is the key. You need to focus on posting regularly at the right times. This will help you in maintaining a solid online presence.
Maintain a content calendar to ensure that you are posting consistently according to plan. Both the quality and the quantity matter. You should always make plans while thinking about your long-term goals.
4. Familiarize Yourself With Algorithms
Social media platforms keep changing their algorithms from time to time. To ensure that your reach doesn’t go down, you need to be up to date. Post content according to ongoing trends and stats based on the current algorithms.
Your content might not be pushed if it fails to match with the algorithms. This decreases your visibility and increases the chances of your reach going low. So, the best solution is to familiarize yourself with different algorithms for different platforms.
Some Important Stats Around Reach
1. It has been noticed that more than half of the world now uses social media i.e. 58.4%.
2. In 2022, 4.62 billion people around the world now use social media.
3. The average daily time spent using social media is 2h 27m.
Hence, the above data conveys that there is a lot of potential in social media marketing. So, you should focus your efforts on growing your reach and monetizing it for your benefit.
In this blog, we saw how social media can help you with marketing and how increasing your social media reach can benefit you. We’ve already established how social media reach is a good metric to give you important insights into your performance online. Hence, improving your social media reach will eventually grow your business.
1. How do you measure social media reach?
The formula for calculating your social media reach is impressions divided by frequency (reach = impressions/frequency).
2. What is a good reach percentage?
A good reach varies somewhere between 2% – 15% depending on the type of content you post. There are different metrics for different social media platforms.
Divya Garg is a Marketing Generalist at Outgrow. You will find her scrolling through Instagram and Pinterest in search of ideas. Art is her safe space; be it writing, music, or drawing.