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How to Grow Your Email List – Everything You Need to Know

Email marketing is constantly growing as a source of generating leads. But to get the best out of your email marketing campaigns, your email database should be updated regularly. But how to grow your email list? Read further to find out. 

As a marketer, it’s your responsibility to stay updated about your audience’s contact information. Moreover, if you focus on building an email list and constantly keep growing it, then all your email marketing efforts will come to fruition. 

So, let’s understand what exactly is an email list and how you can grow it. 

What Is an Email List?

An email list is a collection of emails that a business gathers from customers and visitors who have opted to receive regular updates in their email boxes. These updates may include notifications about discounts, new product launches, and other details about your business. An engaged email list is a business’s best asset. They are also called subscriber lists. 

Email lists are crucial for a business because email marketing is a highly effective way of generating leads. In addition, email marketing is the best way to connect with your customers directly and offer some value to them. 

Now, let’s understand the concept of email list building

What Is Email List Building?

Email list building is the process of increasing the number of people who subscribe to your emails. Email lists keep growing as long as you continue to collect more addresses through lead generation. 

Now, if you’re questioning whether emails are a good source of marketing or not, here are some stats about email marketing that you should know. 

Important Statistics Around Email Marketing

  • In 2022, the number of email users worldwide is forecast at 4.3 billion 
  • In 2022, 2 billion emails are expected to be sent and received each day.
  • 33% of marketers send weekly emails and 26% of marketers send emails multiple times per month.
  • Email marketing is mostly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%).
  • 86% of marketers say that they see email engagement stats to determine how their content is performing.

Now that we know that email marketing is not dead and is very much here to stay, let’s look at ways to grow your email list.

How to Grow Your Email List?

There are multiple ways to build and grow your email list. We’ve compiled some of the most effective ones for you. Let’s have a look.

1. Focus on Creating Unique and Interactive Content

Creating content that is interactive and unique will help you retain your existing audience and acquire new subscribers as well. Put, delivering valuable content that offers relevant information will help you gain maximum subscribers. So, make your emails entertaining by using interactive content. The more interactive the emails are, the more will the recipients look forward to reading them. 

Therefore, you should focus on producing content that is unique to your target audience. They should feel like it is tailor-made just for them. Make your emails interactive by embedding fun interactive experiences like quizzes and polls in them. Besides, when your existing subscribers are happy with your content, they are more likely to forward it to their networks. And this will help you grow your email list.

2. Segment and Personalize Your Emails

Segmenting your emails means separating email lists based on personalized preferences. When email subscribers sign up for your email lists, they usually fill up their preferences on what type of content they would like to receive. A good practice to encourage participation and build trust with your recipients is to authenticate your domain’s credibility. A DMARC lookup can inform you if your domain is trusted by email service providers so you can be assured of high open rates and engagement with your email.

You can segment your lists based on metrics like demographics, update preferences and purchase history. Moreover, research shows that ​​marketers who used segmented campaigns noted as much as a 760% increase in revenue.

Once you’ve created separate email segments based on different factors, you can start creating personalized content for your emails. You can do so by writing content that sounds like it’s coming from a person, and not a computer. 

Some best email personalization practices include mentioning the recipient’s name, highlighting facts about them, mentioning relevant case studies, etc. 

3. Make Use of Social Media

Your social media handles can be a massive contributor to your email list. Create high-quality graphics and promote them across your social media handles. You can also leverage interactive content to boost your email list through social media. 

For example, you can host giveaways and contests on Instagram.  Free giveaways are a great source of collecting new emails.

You can also add your website link in your Instagram bio which might encourage your followers to click through and sign up using their email addresses.

Another excellent way of using Instagram is to add a swipe-up link to your stories. Here you can share a link to your sign-up page on your site that collects email addresses in exchange for value, like a free trial. 

In addition to this, using forms and surveys is another way you can use social media to grow your email list. Simply distribute your form or survey through your socials and collect relevant information along with the emails of your audiences.

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4. Ask Website Visitors for Feedback

People like giving feedback on information that pertains to them. This calls for using feedback forms to grow your email list. You can simply add a feedback form on your website.

Make sure you include relevant questions like what new features would they like to see, what thoughts they have about your product or how will they rate your services to prevent them from dropping off without providing complete information This way you can collect their contact information at the end or at the beginning of the form to follow up with them. 

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5. Add CTAs

CTA stands for Call-To-Action button. It prompts the user to take an action. A strategically placed CTA is a great tool for collecting new email addresses. Your CTA should be attractive and call for attention

You can add CTAs for a sign-up form to your website and other relevant pages. These CTAs can be in any form such as graphics, videos, links, or buttons. Besides, a direct link reduces customer efforts and hence increases the chances of signups. Thus, an eye-catching CTA can be a lucrative tool for collecting a good number of emails. 


In this blog, we’ve talked about how email lists are beneficial, and most importantly, how to grow your email list. We have provided you with some tried-and-tested methods of building your email list. We hope that you’ve been able to understand enough to try them out. 

So, focus on creating the right content and your emails will do the job for you. Sign up for Outgrow’s 7-day free trial and create interactive content to grow your email lists and improve your overall email marketing game!


Email list building can be done in multiple ways. You can create an email list by embedding sign-up links, pop-ups, and feedback forms on your website and social media accounts. You can also host offline events and webinars as a source of creating email lists. 

Continuously building email lists can help you monetize your marketing efforts. Sending out emails based on segmented email lists is a great way of engaging and converting visitors into customers.

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