How to Improve Your Marketing Automation Strategy?

When we look at the challenges faced by companies no matter big or small, we know that lead generation and customer engagement are on the top of that list. Due to this, marketing teams more often than not face an explosion of data that they struggle to use. However, a good marketing automation strategy can help overcome these challenges with minimal effort in addition to streamlining the workflow and sales.

So, without further ado, let’s dive into this infographic blog and learn the various ways marketing automation can help drive sales and improve your company’s overall performance.

Summary

Marketing Automation means using various softwares to automate and simplify tasks like email marketing, social media posting, etc. that would otherwise take a lot of your daily time and effort.

Some Stats for the Nerds in the Back

1. 50% of all competent leads are not ready to buy immediately.

2. Today’s buyers are 90% done with the buying process even before they go to the vendor.

3. 67% Buyers now buy everything digitally.

PRO TIP

You can sign up with Outgrow’s 7-day free trial and get your sales team to use interactive content. The effect of a marketing automation strategy combined with the use of interactive content will surely boost your engagement and sales by a great number.

How to Drive Sales Through a Good Marketing Automation Strategy?

1. Personal Communication

Personalization is one of the best ways to grab attention and boost the sales of a company. You can use dynamic content like the users’ and their company’s names to add personalization to your emails for automation solutions.

Personalized emails can help improve conversion rates up to 10% and click-through rates by 14%.

2. Nurture Leads

Nurture Marketing involves sending a series of apt and timely information to the leads. These messages create a distinctive experience and are the most effective way to keep the company at the forefront until the person is ready to buy.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

3. Encourage Renewals

An automated retention campaign helps people stay connected and builds trust. The messaging, structure, and timing may vary according to your sales and industry cycle but they can be of help in increasing the number of repeat purchases.

Moreover, it costs five times more to acquire a new customer than to keep an existing one.

4. Urge Cross-selling

A company’s existing customers are the greatest resource a company could ask for as these customers require less effort to close sales as compared to converting new leads. A survey can help in pinpointing what these customers want in their next purchase from the company.

Moreover, retained customers buy 90% more often and spend 60% more per transaction.

5. Gain Insights

In today’s world, Artificial Intelligence is taking over everything. A.I. can end cold calling as it can get information about prospects before the sales team gets in contact with them.

It is seen that marketing automation drives a 14.5% increase in sales productivity.

Keeping the above points in mind, a company can use marketing automation and interactive content to spread the existence of their company domestically and globally. The possibilities are endless. So start now!

Conclusion

Marketing Automation is the easiest and most convenient way of increasing your sales and streamlining your workflow. And on top of that, if you combine your marketing automation efforts  with enticing interactive content, you will surely be able to reach out to new audiences in no time!

So what are you waiting for? Try out Outgrow’s interactive content builder and create the most amazing and engaging content pieces now.  Sign up for the free trial here.