5 Types of Marketing You Should Definitely Know About
Marketing as a field is evolving consistently. Today, marketing is used for pretty much everything. The different types of marketing can help you in myriad ways. So, to produce the best results, you can use a mix of multiple types of marketing.
But to get the best out of your marketing efforts, selecting the right type of marketing for your product or offering is extremely crucial.
Continue reading this blog if you want to find out about the different types of marketing that you can implement throughout your marketing journey.
But first, let’s start with the basics.
What Is Marketing?
Marketing refers to the process of attracting an audience to your product or service through delivering value. It revolves around the needs and wants of the customer. In other words, marketing is the process of delivering, communicating, and maintaining relationships with your customers.
Marketing is defined as the action of promoting and trying to sell a product. It helps in increasing awareness about your product or service. But to smoothen this process of grabbing attention and getting the maximum conversions, you need to go the extra mile. This is where marketing steps in to make your life easier! 😀
Now that the concept of marketing is clear, let’s have a look at its types.
Top Five Types of Marketing You Need to Implement
The different marketing types can broadly be divided into two- offline and digital marketing. Let us now talk about the various types of marketing that come under the scope of digital or online marketing.
1. Social Media Marketing
The process of attracting the attention of potential customers using social media platforms is called social media marketing. These social media platforms can include Instagram, Facebook, Twitter, Snapchat, etc.
Social media marketing involves expanding your company’s reach through various social media channels. It is a way of building relationships with your customers, digitally. Social media marketing is slowly becoming one of the most efficient ways to reach out to and convert prospects.
Research shows that 87% of marketers use social media marketing as a means of promotion. Moreover, social media platforms are increasingly being used to connect with your customers in real-time. It helps brands in connecting with their current and potential customers in a more personalized manner.
Furthermore, the number of social media users is expected to increase to almost 4.41 billion by 2025. Hence, with such huge and everlasting scope, social media marketing is continually being used by marketers to derive greater value through these platforms.
2. Influencer Marketing
Influencer marketing, as the name suggests, is the process of using influencers to market your product. Influencers are people who have a huge online presence. They have large numbers of followers who they can easily influence through their content and opinions.
This type of marketing is extremely flexible because of the great number of micro or macro influencers present online. Moreover, most influencers are also specific to industries like travel influencers, fashion influencers, lifestyle influencers, and the list goes on.
So, you can pick the influencer whose audience you feel matches your product. However, you need to be careful while choosing and deciding on the influencer who’ll promote your product. This is because these people will be representing your brand, and hence, they should match your brand value.
Influencer marketing is majorly viral on Instagram and YouTube. It is used by 86% of advertisers for their marketing campaigns, and 57% of them believe that it performs better as compared to other branded content.
3. Interactive Content Marketing
Interactive content marketing is the process of creating content that engages your audience. It helps in facilitating two-way communication between you and your audience. Thus, interactive content marketing involves delivering messages in a way that attracts users and encourages participation from them.
Interactive content can be of many types such as quizzes, polls, calculators, forms, etc. It works better than regular content because it’s more engaging and lets the users share their opinion. Consequently, this form of marketing brings in more traffic and is more effective when it comes to lead generation.
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4. Affiliate Marketing
Affiliate marketing involves a third-party publisher either generating leads or promoting your product or service. You can also refer to it as online referral marketing.
Affiliate marketing essentially requires you to pay commissions to external individuals who you partner with to promote your business. These commissions can be both monetary and non-monetary. Affiliate marketing and influencer marketing are closely related to each other.
With advanced technology, affiliate marketing is growing even faster. Widely and easily available analytics have helped it become a billion-dollar industry. According to Business Insider, 15% of e-commerce revenue can be attributed to affiliate marketing.
5. Email Marketing
Email marketing is the process of promoting your product by sending a direct email to your potential customers. The main aim of email marketing is to acquire new leads and retain existing ones. Moreover, the ROI on email marketing is extremely huge. Hence, despite being one of the oldest types of marketing, it still remains one of the most effective and classic ways of marketing.
Email marketing is also cheaper than other marketing forms, and doesn’t require much effort. Moreover, emails are a great way to interact with your customers and create brand awareness. They have a 50 to 100 times higher click-through-rate.
In addition, there is a double advantage that comes with email marketing. It can also help you in fostering relationships with your audience while serving your primary goal of driving traffic to your website, social media, and other content forms.
Now that we’ve understood the various types of digital marketing, let’s have a look at some stats about the different types of marketing.
Statistics Around Marketing Types
- 82% of marketers actively use content marketing.
- It has been seen that 70% of marketers are actively investing in content marketing.
- Researchers say that 90.9% of all internet users send an email at least once a month.
- 73% of marketers agree that interactive content marketing enhances their message retention.
- 89% of marketers say email is their primary lead generation strategy
Marketing is here and it is here to stay! There is no doubt about how marketing helps in the growth of your business. And applying the right type of marketing to your strategies will exponentially grow your business. Further, once you start your marketing journey, you will see how customer acquisition and retention have become easier and quicker!
Marketing helps you reach customers and understand their needs better. What’s even better is that interactive content marketing enables you to interact and engage with your customers directly.
So, sign-up with Outgrow’s 7-day free trial and create some awesome content for your interactive marketing campaign!