Mastering the 4P’s of SaaS Marketing SaaS marketing is different from other forms of marketing because unlike others you’re selling an intangible product: a ‘software as a service’. However, ‘different’ doesn’t always mean ‘difficult’, as many make it seem. Yes, it can definitely be challenging, as your business is based on a recurring revenue basis,…
How to Get More Out of Your Existing Blog Posts Did you know – 50% B2B marketers find it challenging to consistently crank up new content? Yes, the struggle is REAL! However, instead of working yourself up about publishing x number of posts everyday how about you give your existing blogs a good look? But,…
Emerging Trends in Marketing 2023 The end of the financial year is nigh and as usual, it’s time to analyze the outcomes of key decisions made last year. While we may not be able to help you with that, what we can help you with, is taking better strategic and budgeting decisions this year by…
10 Interactive Content Placement Ideas You Can’t Go Wrong With The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don’t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option…
Can Your Interactive Content Go Viral? According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal. And that’s true for interactive content as well. Just like any other content form, calculators and quizzes that evoke emotions – happiness, fear, anger – are likely to go…
7 Interactive Marketing Campaigns For You That We Love ‘Yet another year-end post!’ I bet that’s what you’re thinking. And you’re not entirely wrong. This is a year-end post, but this isn’t your regular round-up. Because this is the interactive marketing round-up! Interactive marketing campaigns have been around for a couple of years. However, in…
Free Stock-photo Sources for your Interactive Content and Social Media Posts Photographs play an important role in any type of content be it in blog posts and eBooks or interactive formats such as quizzes and calculators. In fact, they engage the audiences on social media. But, what is good content if it isn’t accompanied by…
Lead Generation Glossary: 100 Terms You Ought To Know Lead generation and lead nurturing are crucial for a marketer. But there are many terms that even seasoned marketers often end up confused and exhausted. Hence, we thought of making things easier for all of you. Here is a lead generation glossary of 100 important terms…
9 Best Practices to Promote Quizzes and Calculators As an inbound marketer, you have taken everything into consideration while building interactive experiences like quizzes and calculators. But, you should know that your work is only half-done. Next, you have to follow the interactive content promotion best practices and develop a robust promotion strategy for your…
6 Tips to Create Shareworthy Interactive Content If you’re reading this post, you mostly are on the lookout for some shareworthy interactive content. Interactive experiences such as quizzes and calculators are the new wave of marketing content taking over the industry. They provide instant value, are great for collecting user information, and go viral easily….
4 Ways to Improve Homepage Conversions Using Calculators/Quizzes Happy Joe thought his online business was going smoothly. His website was getting decent traffic and had a good engagement on his social media channels – until reality dawned upon him. There were no conversions. His website visitors were just that – visitors; none of them converted…
How to Make a Viral Calculator? A recent research report by the Content Marketing Institute revealed that around 46% of marketers currently use interactive content. And what is even more amazing is that 79% of marketers are planning to use more of it in the coming years. Why? They feel this content form helps them…
