What Is Cohort Marketing and How to Do It the Right Way If marketing jargon leaves you confused, you’re in the right place. This blog aims to demystify cohort marketing by breaking down key insights from Rand Fishkin’s SparkToro “Office-hours” live stream. In this blog, you’ll find key takeaways from Rand Fishkin’s video on cohort…
How to Create a Branding Strategy for a Small Business? [Infographic] When you think of coffee, you want the Starbucks iced americano. Similarly, for a fast search engine, the first thing that comes to mind is the Google logo. When we want an expensive bag, we start looking for good deals with brands like Chanel….
Guide to B2B Intent Data in 2023 We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you…
Benefits Of User-Generated Content [Infographic] Ever wondered why websites show comment sections or product reviews as highlights on their landing pages? While there are numerous marketing tools to strengthen your content marketing efforts, User-Generated Content is one of the most powerful tools out there. User-Generated Content or UGC consists of all the product reviews, snapshots,…
A Guide To Multichannel Marketing [Infographic] If you are a digital marketer who is looking to launch a successful marketing campaign, multichannel marketing is what you need. It is a digital marketing strategy that will help you target your audience across all marketing channels. A powerful marketing tool, it helps you reach out to leads…
EDM Marketing For SMEs [Infographic] If you have never heard of EDM marketing for SMEs, trust us you are not the only one. It is still a vague term in digital marketing. But, we are here to give you some clarity. EDM is an acronym for Electronic Direct Mail. It is a digital marketing strategy…
9 Tried-And-Tested Lead Magnets You Need To Use [Infographic] Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? This is where bribing the prospects with insightful content comes…
A Guide to B2B Link Building for SEO [Infographic] Everyone is constantly looking for ways to boost their search ranking. (So are we :p) So, we have come up with a blog to tell you how you can use B2B link building for your SEO. Why link building, you say? Let’s tell you! Search engines…
Push Vs Pull Marketing – What Should be Your Brand’s Marketing Style? Every marketer has faced this quintessential dilemma of push vs. pull marketing- which one to follow? We quite feel your pain, but what if we say that you don’t need to sweat over it anymore? To reach the bottom of this problem, how…
5 Common Selling Mistakes And How Not to Sound Too ‘Salesy’ How to Sell Better? Honestly, prospects are sick of receiving those emails where you address them as ‘dear/friend’. They are also tired of downloading good-for-nothing white papers and attending non-productive webinars. It’s time for you to stop making these common selling mistakes. Your prospects…
The Ultimate Guide to Podcast Marketing [+Tips for First-Timers] While churning out new podcast episodes every week or month is tough enough, what gets all the more nerve-wracking is the humongous task of podcast marketing and promotion. As Ross Simmonds, founder of Foundation Marketing, talked about in one of the episodes of the Marketer of…
6 Most Common Lead Generation Challenges & Their Solutions Lead generation is one of the most common and traditional methods of marketing. It has been adopted by marketers for years, in one way or another. However, the process of collecting and collating authentic leads can be difficult sometimes. And if you’re looking for a solution…
