10 Actionable Content Marketing Tips by Experts I’m sure we’ve all heard the phrase “Content Is King”. Well, there’s a reason why! Content marketing is all about creating and distributing valuable content to attract, retain and ultimately, convert your audience. From bringing in prospects, improving your SEO to establishing brand expertise – quality content is…
Best 10 Tips to Kill Shopping Cart Abandonment Shopping cart abandonment is when online shoppers exit without finishing their purchase. It’s quite common in e-commerce. For sellers, there’s nothing worse than an increased rate of shopping cart abandonment. You invest time and energy to promote your business. You have a website, a marketing, and an…
8 E-Commerce Email Marketing Best Practices This blog details the best practices for e-commerce email marketing and recent trends concerning the same. $3.5 trillion USD. That’s how much worldwide e-commerce sales are expected to be worth in 2019. That’s a lot of dollars and cents, and industry experts predict it will top $4.8 trillion USD…
How Small Businesses Earn Big Wins with Webinars The business world is becoming increasingly fast-paced and complex. As companies struggle to stay ahead of the curve in an era of endless information, a new demand has begun to develop. Webinars are now an exceptional way for businesses to demonstrate their thought leadership, capture the attention…
6 Ways Customer Reviews Can Drive Content Marketing There are countless benefits to having an abundance of customer reviews. This feedback increases trust, drives brand authenticity, and offers you the opportunity to engage with your customers. But did you know customer reviews can also fuel your content marketing strategy? Content marketing, a form of marketing…
How to Automate Your Sales Closing Techniques with Outgrow Closing sales is an art. It’s not just about having the right script, or hitting the right pain points, or even “knowing how to sell”. Nor is it good enough just to be quick. Hence, we will be talking about how to automate sales in order…
Why You Should Use the Marketing Flywheel Until recently any search for the term “marketing flywheel” would have given you results based on mechanical flywheels and motion physics. All that has now changed as big orange aka Hubspot has decided that the funnel is a flawed representation of marketing and customer acquisition in general. Evolution…
Outgrow Is HubSpot’s Fastest Growing App in 2019 Q1 Outgrow was just named HubSpot’s fastest-growing app. This blog details the HubSpot-Outgrow integration. “Damn it, we’re feeling so cool, Top to the bottom just cool!” What is the occasion this time? Well, Outgrow has just been named HubSpot’s fastest-growing app, and we couldn’t contain our happiness!…
How to Effectively Use Social Proof to Grow Your Customer Base OptinMonsterdefines social proof as “the psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” While you may not conform to what everyone does, it’s a little bit more difficult in the…
How To Increase The Force Of Your Marketing Flywheel Funnels have been around forever. Be it marketing or sales, chances are, as a marketer you’ve created and executed numerous funnels in your career. So why should you care about Marketing Flywheel in the first place? Well, the answer’s easy. It’s all about evolution and the…
Interactive Content In the Entertainment Industry (And Why You Should Use It Too!) Ladies and gentlemen, we’re on the cusp of a Golden Age in interactive entertainment. And we’ve got numbers to help prove the point. The interactive entertainment industry generated over $91 billion in revenue (phew!) through video games, eSports and other such forms…
6 Best Practices For Chatbots Is it just us, or are chatbots becoming the next big marketing rage? Well, surveys suggest that users prefer chatbots over apps when communicating with companies. In fact, 56% of people would rather message than call customer service. Looking at these statistics, we’re inclined to say the latter is true….
