Don’t Be Afraid to Show Personality in Your B2B Emails Put yourself in your prospect’s shoes. A successful email marketing strategy focuses on building genuine relationships instead of relying on overly promotional messaging. You spend all day listening to sales reps on the phone and sifting through dry emails. The buzzwords-per-minute ratio is off the…
How to Be Click-Worthy Without Being Clickbait How many times have you clicked on clickbait titles only to find the content doesn’t relate to the headline at all or the article is a clickbait extravaganza? If you find this practice annoying, there is a high chance your target audience will too. So, here’s how to…
4 Inspiring Growth Hacking Examples If you’re trying to master growth hacking to get more business, you’re not alone. Tons of companies are using innovative ways to increase their customer base quickly. In fact, growth-hacking expert Ryan Holiday believes that about 20 percent of all marketers have a growth-hacking mindset. If you’re looking for some inspiration…
14 Unique Content Marketing Hacks from Experts If you are like 70% of other content marketers, you are probably not getting the desired ROI from your content marketing. You are spending time and effort but not seeing leads pouring in. While there are countless content marketing ideas available online, not all of them produce measurable…
Is Your Content Marketing Worth All The Effort? Consult Our 10 Point Checklist If you’re like 88% of B2B marketers, you use content marketing. If you’re like 70% of B2B marketers, you know your content marketing strategy isn’t that effective or you’re unsure if they’re effective. The average B2B company spends 28% of its annual…
10 Reasons Why You Need to Ditch Static Landing Pages for Interactive Calculators! A good landing page gets low conversion, highlighting why landing page optimization remains a priority for marketers looking to improve performance, usually in the range of 0-12% (with an average of about 2.35%). To increase conversion rate, it requires a lot of “conversion…
