Top Marketing Influencers

Top 43 Marketing Influencers to Follow and Boost Your Marketing Game

No matter how seasoned you are in the world of marketing, it’s always important to learn from the best. And the following emerging marketing influencers are nothing short of being the creme de la creme of the marketing world. 

Firstly, all of them are experienced in their respective fields.

Secondly, each top marketer has delivered incredible results to their clients. 

Finally and most importantly, they all contribute something unique to the marketing industry. 

So let’s understand who are the top marketing experts of this year and why we recommend following them.

Who Are Top Marketing Influencers and Why You Should Follow Them?

Marketing influencers are individuals who have not only mastered the art and science of marketing but have also built a significant online presence and following around their expertise. They are the thought leaders, trendsetters, and innovators in the marketing sphere.

Benefits of Following Top Marketing Influencers

There are many benefits to following top marketing influencers who resonate with your goals and interests. Some of them are:

1. Stay up-to-date with the latest developments

Marketing is a field that does not stay constant. It is continuously evolving and changing. By following the thought leaders of your niche, you can ensure that you are always up-to-date with the latest developments in your field.

2. Learning the skill

Marketing influencers spend years and years, perfecting their specific skill. And they generously share their knowledge, tips, and best practices through their marketing blogs and other platforms. By learning from the best, you can avoid common mistakes and implement proven strategies.

3. Access to resources

Many influencers share valuable resources like e-books, webinars, interactive templates, and free marketing tools. These resources can save you time and money while enhancing your creative and marketing efforts.

So without further ado, let’s dive into this incredible list of the top emerging marketing influencers you need to look out for. 

Top Emerging Marketing Influencers

1. Ann Smarty

Ann Smarty is a professional blogger and Brand and Community manager at Internet Marketing Ninjas. She’s also the founder of MyBlogU and TwChat. 

Why We Love Her:

In addition to being a regular contributor to a number of high-profile marketing and business media outlets, Anne is also the community manager at SEOchat and Threadwatch. This lady’s experience and expertise are definitely unmatched!

Our Favorite Quote by Ann:

“The web is still a place where anyone can get heard by being diligent and creative. You just need to put in much more effort into it than what was needed 10 years ago.”


Related Read: Why should you use influencer marketing?: A Guide

2. Peter Shankman

Peter is one of the emerging top marketing influencers who has been dubbed “a rockstar who knows everything about social media” by the New York Times. He is a best-selling author, entrepreneur, and corporate keynote speaker. His key focus is customer service and the emerging customer economy.

Why We Love Him:

Peter Shankman is an amazing example of what happens when you merge creativity, Attention Deficit Hyperactivity Disorder (ADHD), and a dose of adventure! Besides being a class B licensed skydiver, Peter has also changed the way people look at ADHD via his podcast Faster Than Normal.

Our Favorite Quote by Peter:

“If you’re the smartest person in the room, you’re in the wrong room!”

3. Nadav Dakner

Nadav is the Founder & CEO of InboundJunction, an advertising agency focusing on content marketing, SEO, and affiliate marketing.

Why We Love Him:

He served in the Israeli army from age 18 to 21, and immediately after his release, started experimenting with website creation, affiliate marketing, and SEO. Furthermore, this multi-talented man was also a poker player! Also, he is considered one of the top content marketing influencers in the world.

Our Favorite Quote by Nadav:

“Unlike a SaaS business, with an agency, you need to train super qualified campaign managers and deal with actually delivering the campaigns on the human level.”

4. AJ Kohn

Kohn is a Digital Marketing Executive and Start-Up Advisor with over 20 years of marketing experience and a successful track record of managing marketing programs – both online and offline.

Why We Love Him:

He is the Owner of Blind Five Year Old, a digital marketing firm that provides marketing strategy and product vision for start-ups. Wondering about the strange name? It comes from an SEO philosophy that believes in treating search engines like they are blind five-year-olds.

Our Favorite Quote by AJ:

“The single most underrated tactic? Patience!”

5. Bill Slawski

Bill is the Director of SEO Research at Go Fish Digital. Above all, he helps guide clients on award-winning industry campaigns involving everything from SEO to Content Creation.

Why We Love Him:

Bill is one of those emerging top marketing influencers who worked for the highest-level trial court in Delaware for 14 years before getting involved in internet marketing and web promotion in 1996. Since then, he has worked on a wide variety of sites, namely Harvard Business School, Johns Hopkins University, and The American Psychological Association.

Favorite Quote by Bill:

“Schema is a way to tell your story – beyond what Google can understand from your website…”

6. Aleyda Solis

It is not possible to make a list of emerging top marketing influencers without Aleyda Solis. She is a marketer that got listed in Forbes’s top 10 online marketing experts to follow in 2015. She also got included in Entrepreneur as one of the 50 online top marketing influencers to follow in 2016. Moreover, she secured a place on the HubSpot list as one of the 59 Female Marketing and Growth Experts You Should be Following. Aleyda Solis is definitely one to be reckoned with! 

Why We Love Her:

She is the Founder and International SEO Consultant at Orainti where she helps startups as well as multinational companies like Zillow, Sage, and Delivery Hero, among others – to grow their organic search visibility and achieve their SEO goals. 

Our Favorite Quote by Aleyda:

“You cannot improve what you don’t measure.”

7. Ramon Rays

Ramon Rays

Ramon Rays is an entrepreneur, global speaker, and best-selling author. Unique, funny, and inspiring – this experienced marketer is a force of nature!

Why We Love Him:

Few people have been invited to the White House to present to the President’s staff; testified to Congress; graduated from the FBI Citizens Academy, or worked at the United Nations. Well, Ramon has done it all.  Yet another achievement – he interviewed President Obama in the President’s first Google Hangout!

Our Favorite Quote by Ramon:

“There are 3 important traits that every YOUNG PROFESSIONAL must have – a) great attitude b) hard work c) a skill.”

8. Ian Cleary

Ian Cleary

Ian Cleary is a marketer and a tech guy with extensive experience in both fields. Notably, he is also the founder of RazorSocial, a company that provides practical and strategic advice to B2B companies.

Why We Love Him:

In 2016, Onalytica listed Ian as the 8th most influential person in social media globally. Moreover, social media outlets like Forbes, VentureBeat,, Huffington Post, and Social Media Examiner have also featured him extensively.

Our Favorite Quote by Ian:

“Without a clear strategy in place, tools won’t make a difference to you.”

Ian Cleary's Quote

9. Chuck Aikens

Chuck Aikens

The founder of Volume Nine Inc. specializes in search engine optimization, search engine marketing, content marketing, website promotions, and technical website optimization.

Why We Love Him:

Chuck started his Internet marketing career in 1996 when he taught himself programming and began building websites to generate real estate and mortgage leads. He is one of those emerging marketing influencers whose initial websites even ranked #1 for ‘mortgage’ on Google for over 10 years!

Our Favorite Quote by Chuck:

If you had a superpower, what would it be? “Transportation”.

10. Justin Wu

A growth marketer & information architect, Justin is also the co-founder of BlockchainNW, Seattle’s First Blockchain Conference.

Why We Love Him:

In addition to his work at Blockchain, Justin is a content creator in the growth marketing space. He’s collaborated with the Wall St. Journal, CES, and NASA, and has even been sponsored by Samsung, Intel and New Balance.

Our Favorite Quote by Justin:

“Hustle beats talent when talent doesn’t hustle.” 

11. Chad Pollitt

Chad Pollitt dons many hats. Apart from being the VP of Marketing and Co-Founder of Relevance, Chad is a professor, an author as well as an international keynote speaker.

Why We Love Him:

Firstly, Chad is a decorated Veteran of Operation Iraqi Freedom and a former US Army Commander. Secondly, he has authored “The Native Advertising Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” And finally, Chad is also a regular contributor to industry media outlets, including The Huffington Post, Guardian, and Social Media Today. Phew!

Our Favorite Quote by Chad:

Chad Pollitt's Quote

“SEO is not something you do anymore, it’s what happens when you do everything else right.”

12. Sandy Carter

The Vice President at Amazon Web Services – Sandy Carter – is a whiz at sales, marketing, strategy, and ecosystem development!

Why We Love Her:

Consistently recognized by her peers as one of the most influential and powerful women in technology, the list of Sandy’s awards and accolades is endless. From Forbes, CNN, and Onalytica to C suite and B2B News Network – her talent and expertise have been recognized by all.

Our Favorite Quote by Sandy:

“Social Media does not change your culture, it reveals it.”

Sandy Carter's Quote

13. Jon Loomer

Jon is an expert at all things Facebook! From Facebook Ads Optimization to Marketing Strategies, there’s little that Jon hasn’t mastered.

Why We Love Him:

Jon started on Loomer Digital in 2011 with the goal of helping other businesses maximize “social media that makes a difference.” By 2013, it was recognized as one of Social Media Examiner’s Top 10 Social Media Blogs. Interestingly, Jon has also worked as the Senior Manager of Fantasy Games for the NBA.

Our Favorite Quote by Jon:

“Getting the like is easy. It’s a light action. Anything else requires trust.”

14. Carlos Gil

Presently the CEO and Founder of Gil Media Co, Carlos’ work has been featured by Harvard Business Review, Inc., Entrepreneur, and Social Media Examiner in addition to dozens of trade publications. Definitely, a marketer to look out for!

Why We Love Him:

Carlos has years of professional experience in B2B and B2C social media marketing as a Start-up Founder, Brand Marketing Executive, and Public Speaker. Notably, he has even served as Senior Social Marketing Manager for LinkedIn. 

Our Favorite Quote by Carlos:

“Take pride in the work you perform and the people that you serve.”

15. Melonie Dodaro

Melonie is the #1 bestselling author of LinkedIn Unlocked and The LinkedIn Code. Recognized as one of the Top 50 Sales Influencers, her experience in global sales is unmatched.

Why We Love Her:

Melonie is recognized globally as a no-nonsense speaker, trainer, and author in the field of LinkedIn and social selling. Furthermore, she’s a regular contributor to online publications namely Social Media Today, Canadian Business Journal, and Social Media Examiner.

Our Favorite Quote by Melonie:

“People don’t care about your business. They care about their problems. Be the solution they are looking for.”

16. Arnie Kuenn

Arnie Kuenn is an internationally recognized speaker and author who generously shares his 30+ years of entrepreneurial and digital marketing expertise through various seminars and workshops.

Why We Love Him:

In 2017, Arnie was named Content Marketing Person of the Year in Arizona and his company was named one of the Best Places to Work. He frequently travels around the globe as a content marketing instructor to places like London, Singapore, Sydney, Mumbai, New York and Las Vegas.

Our Favorite Quote by Arnie:

“It takes courage to give away something of value without the expectations of immediate concern.”

17. Heidi Cohen

It has been said, “When you meet with Heidi, you will get at least 5 new ideas to grow your business.” Heidi is the Chief Content Officer at Actionable Marketing Guide. She specializes in Integrated Marketing, Interactive Marketing and e-commerce. Certainly impressive!

Why We Love Her:

Heidi Cohen has created her Actionable Marketing Guide in such a way that it has become easy to understand and consume even the complex concepts of marketing.

Our Favorite Quote by Heidi:

“To maximize SEO results, marketers will continue to move away from disposable, once and done content.”

Heidi Cohen's Qoute

18. Chris Ducker

Chris is a highly sought-after international keynote speaker, apart from being a trusted business mentor, blogger, and podcaster. The cherry on top –  he’s also the author of the bestselling Virtual Freedom.

Why We Love Him:

Chris is the founder of, a highly successful blog that has been featured in Forbes, NSA, Business Insider, and the Huffington Post among many others.

Our Favorite Quote by Chris:

“The most important project you’ll work on is You!”

Chris Ducker's Qoute

19. Mark Fidelman

What we love about this exceptional marketer is his passion. Mark is a CMO who helps Fortune 1000 companies achieve their revenue goals by telling the right story, at the right time, in the right channel using the right content. 

Why We Love Him:

Forbes Magazine named him a 2016 Top 20 influencer of CMOs. He was further named a Top 25 Social Media Keynote Speaker by Inc Magazine because of his determination to understand how social channels impact sales. 

Our Favorite Quote by Mark:

“You can measure up almost anything with either a hashtag, unique code, coupon or IRL.”

Mark Fidelman's Qoute

20. Brian Clark 

Brian Clark

Brian Clark is the Founder and CEO of Rainmaker Digital. He’s also the founder of the pioneering content marketing website Copyblogger in addition to the personal growth newsletter  “Further”, and “Unemployable“, a resource that provides smart strategies for freelancers and entrepreneurs.

Why We Love Him:

Brian has started 10 businesses in the last 20 years, either solo or as a co-founder. Great business books like Linchpin by Seth Godin and Content Inc. by Joe Pulizzi have also this incredible marketer.

Our Favorite Quote by Brian:

“Whose life is it anyway?”

Brian Clark's Qoute

21. Rebekah Radice

Rebekah Radice

This social media educator, author, and keynote speaker is currently the Chief Marketing Officer of Post Planner. Additionally, Rebekah’s also the founder of Rebekah Radice Media, the creator of “The Authority Matrix,” and host of the Brand Authority Show and Podcast.

Why We Love Her:

Over the last 10 years, she has trained thousands of growth-focused leaders to build a purpose-driven marketing system. Impressive indeed! 

Our Favorite Quote by Rebekah:

“Visual marketing does not just sell a product or service, it sells an experience around your business.”

Rebekah Radice's Quote

22. Aaron Orendorff

Aaron is the Editor in Chief of Shopify Plus and has also been featured in Forbes’s Top 10 B2B Content Marketers. 

Why We Love Him:

He’s a contributor at Mashable, Entrepreneur, Huffington Post, Lifehacker, Inc., Fast Company, Business Insider, Success Magazine, The Next Web, Content Marketing Institute, Copyblogger, MarketingProfs, ConversionXL, and Unbounce. (To name a few!)

Our Favorite Quote by Aaron:

“I’m not a writer … but I play one on the internet.”

23. Darren Rowse

Behold the master of all trades! Darren Rowse is a blogger, speaker, author, podcaster, and online entrepreneur with years of experience under his belt.

Why We Love Him:

He currently works on two blogs – and – which are read by around 5 million visitors per month. Moreover, he has co-founded numerous businesses including ‘Third Tribe Marketing’ and ‘the b5media blog network’.

Our Favorite Quote by Darren:

“What is the one small thing that you can do today to move a step closer to your dream?”

24. Brian Solis

Brian Solis is the principal analyst and futurist at Altimeter, a Prophet Company, a keynote speaker, and a best-selling author. His bestsellers include “Engage!”, “What’s the Future of Business (WTF)” and “The End of Business as Usual”. 

Why We Love Him:

His ability to humanize technology and its impact on business and society to help executives gain new perspectives and insights through his reports, articles, and books.

Our Favorite Quote by Brian:

“You have to be relentless in the content that you create.”

Brian Solis' Qoute

25. Mike Stelzner

Next up on the list of top emerging marketing influencers, is Mike, the CEO and Founder of the world’s largest social media marketing resource –  Social Media Examiner. He has also authored the books, “Launch: How to Quickly Propel Your Business Beyond the Competition” and “Writing White Papers: How to Capture Readers and Keep Them Engaged.”

Why We Love Him:

Mike is the man behind Social Media Marketing World – the industry’s largest conference. He’s also the host of the Social Media Marketing podcast and the founder of the Social Media Marketing Society. Also impressive is the fact that he plays the central character in The Journey, an episodic documentary.

Our Favorite Quote by Mike:

“Email is the glue that binds everything together.”

26. Leonard Kim

Leonard Kim

With his amazing skill and prowess, Leonard helps corporations to market their leaders and establish their thought leadership. From building your brand to content marketing and social media growth, Leonard Kim has expertise in it all!

Why We Love Him:

Leonard Kim’s TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes and Inc. Magazine. Also noteworthy is how Forbes recognized him as a Top Marketing Influencer, and Entrepreneur as a Top Personal Branding Expert. 

Our Favorite Quote by Leonard:

“Success can be just as scary as a failure. Am I going to bomb that radio interview I was booked for? Will I choke at that speaking engagement?”

27. John Hall

John is the author of Top of Mind and the co-founder of Influence and Co. Build, a company that helps you build audience trust with authentic content as well as educate and engage potential customers.

Why We Love Him:

This keynote speaker has a weekly column at Forbes & Furthermore, he has contributed to the Harvard Business Review, Mashable, Fast Company, and many others.

Our Favorite Quote by John: 

“Kind words, kind looks, kind acts, and warm handshakes, these are means of grace when men in trouble are fighting their unseen battles.”

John Hall's Qoute

28. Bryan Kramer

A bestselling author, keynote & TED speaker as well as a consultant – Bryan Kramer is truly inspiring. Bryan’s first book “There is No B2B or B2C: It’s Human to Human #H2H” rose to the #1 top-selling spot in Business Books on Amazon in its first week. 

Why We Love Him:

His leadership has steered PureMatter, a marketing agency, to consistent growth over the last 18 years, making it one of the fastest-growing private companies in Silicon Valley for more than five years.

Our Favorite Quote by Bryan:

“There is no more B2B or B2C. It’s H2H: Human to Human.”

Bryan Kramer's Qoute

29. Jonah Berger

Dr. Berger is a Wharton professor, speaker, and bestselling author of “Contagious” and “Invisible Influence”. He has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. 

Why We Love Him:

He has published dozens of articles in top-tier academic journals, and his work has also been featured in the likes of the New York Times, Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist. 

Our Favorite Quote by Jonah:

“Going Viral isn’t random, magic or luck. It’s science.”

Jonah Berger's Qoute

30. Brian D Evans

Brian D Evans

Brian is one of the most renowned emerging marketing influencers and the most influential millennial entrepreneurs. Even Forbes magazine seems to agree with us. (Okay we agree with them!) Another feather on his cap – Brian was ranked on Forbes as the #7 marketing influencer in the world, with almost a million followers on his personal brand and millions of followers across his companies.

Why We Love Him:

Brian is the founder of, a media platform for unconventional wisdom. Even more impressively, he also became an Inc. 500 Entrepreneur in 2005. 

Our Favorite Quote by Brian:

“Focus on You. Not what others think of You.” 

Brian D Evans' Qoute

31. Derek Halpern

Derek is the founder and CEO of Social Triggers, a company that publishes a blog with more than 105,000 subscribers. Additionally, he has a top marketing podcast on iTunes, and a widely watched web TV show (reaching more than 250,000 people).  

Why We Love Him:

Wondering what his expertise is? Everything from persuasion, online marketing, traditional marketing, email marketing, and finally, psychology principles. 

Our Favorite Quote by Derek:

“Learning to keep going when there is no light at the end of the tunnel, is going to be the best skill you ever had.”

32. Harsh Agrawal

Harsh is an Indian-origin solopreneur and the blog scientist behind the award-winning blog ShoutMeLoud, a platform with over 832K subscribers and 1 million page views/month.

Why We Love Him:

On ShoutMeLoud, he loves to disclose the exact transparent tactics and case studies on how he grew the blog to such impressive numbers, along with up-to-date and actionable guides on WordPress, business blogging, and online marketing.

He is enthusiastic about helping people turn their passion for content into a business and has represented the Indian blogging community in various international forums including the USA, Slovenia, Italy, and more.

Our Favorite Quote by Harsh:

“Do things that make you happy, rather than doing things just to make others happy.”

Top 9 Industry Leading Marketing Influencers

Now, there are some marketing influencers who have cemented their place in the world of digital marketing.

Let’s take a look at these top 9 marketing influencers who have been winning at the marketing game for long. 

Follow them and learn how to develop your brand, and connect with your audience using the correct type of content.

Joe Pulizzi [@joepulizzi]

Founder, Content Marketing Institute

What You Can Learn from Joe?

One of the leaders behind the content marketing movement, Joe is an author, speaker, and evangelist. He is actively working on advancing content marketing practices. The how-to’s on his blog are a must-read if you’re getting started with content marketing.

Joe Pulizzi's Qoute

The Post We Love!

9 Actions Content Marketers Need to Do Right Now
Some people are really good at content marketing, while others are still learning. For the latter, Joe lists down 9 things that every content marketer must do to get the most out of his campaigns. From understanding your delivery channels to identifying your competitors, Joe has covered all the basics in this post. It’s the go-to post for you as a content marketer.

Gary Vaynerchuk [@garyvee]

Founder, VaynerMedia

What Can You Learn from Gary?

Besides being one of the first Wine e-commerce business owners and an internet sensation, Gary is also the founder of VaynerMedia, an agency that helps companies build their brand value. So, if your social media content is collecting dust, it’s time to check in with Gary Vee.

Gary Vaynerchuck's Qoute

The Post We Love!

One piece of content to change your life

Remember Justin Bieber? This is not about him! Well, okay maybe it starts with him. Mostly, this is another amazing post by Gary bringing out the importance of what you share and where you share it. In the post, Gary highlights how to choose the right content marketing platform and how to use feedback to create some awesome content

Michael Brenner [@brennermichael]

CEO, Marketing Insider Group

What Can You Learn From Michael?

Michael Brenner is one of those people who love to share their knowledge and experience in real-life marketing situations to help companies. If you follow Michael, you’re sure to learn about a number of ways to generate high ROI using your content.

Michael Brenner's Qoute

The Post We Love!

How to see high ROI using content marketing

We’ve all faced a situation where no matter how much we write and share, or how well our SEO is, there’s barely any ROI. Well, seems like Michael’s been there, and seen that.  In this post, he’s shared a few tips on how to increase your ROI using content marketing.

Neil Patel [@neilpatel]

Co-Founder at Crazy Egg & QuickSprout

What Can You Learn From Neil?

With KISSmetrics and Crazy Egg, Neil Patel is determined to revolutionize person-based analytics for businesses to perform better. If you’re looking to learn about brand-building techniques that use content, Neil is the person to follow. He is considered one of the top digital marketers in the world.

Neil Patel's Qoute

The Post We Love!

Top 35 Blogging Ideas That Are Guaranteed to Be Popular

What’s better than 30? 35! Neil Patel talks about several different blogging ideas that can help you to build a great brand. As he explains, we need to be aware of what we’re selling, who we’re selling to, and which topics are relevant to both. Neil covers various topics that can assist in a monetizing blog or personal brand building as well.

Brian Carter [@briancarter]

CEO, The Carter Group

What Can You Learn From Brian?

One of the top 50 Social Media experts, Brian is the go-to guy if you’re looking for tips to execute a successful marketing campaign. He is known to easily convey the most complex digital marketing strategies to his audience, thanks to his sense of humor. This makes him a great speaker and the right person for you if you need help with your company’s next social media campaign.

Brian Carter's Qoute

The Post We Love!

Facebook Advertising Lead Generation and Content That Sells

“Facebook doesn’t work for B2B. It’s for B2C, people say. Users aren’t on there for work. Why FB works for B2B: FB users want the distraction. Show them something awesome that helps their work and they’ll click on it.” – Brian shares some amazing tips about how B2B companies can generate leads from FB ads using case studies of different brands.

David Meerman [@dmscott]

Keynote Speaker, Freshspot Marketing

What Can You Learn From David?

One of the top online marketing strategists, David helps businesses explore the tremendous opportunities to communicate with their target audience via online marketing. If you’re looking to gain access to all aspects of your content platform, take a look at David’s blog.

David Meerman Scott's Qoute

The Post We Love!

The importance of owning your content real estate

In this post, David talks about controlling the usually inaccessible aspects of content like platform appearance, format, etc. He enlists a couple of ways to utilize blogs for sharing content related to brands. David also points out how blogs exist longer on SERPs in comparison to other social media channels.

Jeff Bullas [@jeffbullas]

CEO at Pty Ltd

What Can You Learn From Jeff?

When Jeff isn’t busy being a content marketing superhero, he is helping businesses and personal brands amp up their digital marketing efforts through various social media channels. So, if you haven’t been getting 5 million visitors on your blog annually, like him, we definitely think you can take a few tips.

Jeff Bullas' Qoute

The Post We Love!

15 Content Marketing trends that need your close attention

Jeff Bullas dedicates this entire post to updating marketers with the latest trends in content marketing. This also includes some interactive content trends that can help you generate greater ROI. #MustRead

Tami Cannizzaro [@tamicann]

VP, Head of North America Marketing, Oracle

What Can You Learn From Tami?

From her broad experience in marketing for tech companies like IBM, eBay, and Oracle, Tami shares her expertise to help companies gain access to their audience base. If you’re handling the marketing for a corporate company, Tami is the voice to hear out for.  

Tami Cannizzaro's Qoute

The Post We Love!

Build Momentum Through Content Marketing

Marketers are experiencing a major crisis. There is no longer a captive audience for anything. Consumers have tuned out advertising and traditional marketing tactics, leaving many marketers searching for a solution. Tami Cannizzaro offers some great insights that she has gathered from her years of experience at companies like IBM, eBay, and Oracle.

Ann Handley [@marketingprofs]

Chief Content Officer, MarketingProfs

What Can You Learn From Ann?

The world’s first Chief Content Officer, and social media’s most influential woman, Ann helps businesses rethink the way they market themselves. Follow her insights to develop a better tone for your content.

Ann Handley's Qoute

The Post We Love!

5 keys to Developing a Strong Tone of Voice in Your Content Marketing

A lot of us have had problems relaying a persuasive and strong tone in our content. We share a lot of viable and important posts, but it ends up collecting e-dust. As Ann puts it, “One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice.” This article will help you ensure that your posts get as much importance as you do.


That’s it, folks!

We hope this list proves useful to you.

By leveraging the tips shared by these marketing giants and utilizing Influencer Marketing, it’s time for you to take your marketing game to the next level.

And if you need some help, we at Outgrow are always there to help you out.

With interactive tools that can ramp up your audience engagement and customer satisfaction, we are here to boost your lead-generation efforts.

The best part is, that there is a 7-day free trial which does not need any credit card details. So, you can start creating your interactive content for free!


The 3 Rs to consider while choosing a marketing influencer are:

  1. Reach: Consider the influencer’s audience size when making your selection. Ensure the influencer you choose aligns with your specific needs and objectives. Conduct comprehensive research on the influencer’s reach before deciding to follow them.
  2. Relevance: Relevance is of utmost importance while selecting an influencer. It is a vital component when you are targeting to maximize your lead generation efforts. Ensure the influencer shares common traits or is appealing to your target buyer persona. Moreover, assess their track record of consistently producing content related to your industry before proceeding.
  3. Resonance: The influencer you choose should resonate with your goals and interests. Try to follow experts known for a specific niche. Their advice will always be relevant and precise. Avoid influencers covering multiple topics who share generic advice.

Marketing influencers can provide valuable insights and expert advice,  significantly enhancing your marketing efforts. They share their experiences, strategies, and best practices, helping you make informed decisions and achieve better results in your marketing campaigns.

You can measure the impact of following marketing influencers by tracking key performance indicators (KPIs) related to your marketing campaigns. Look for improvements in metrics such as website traffic, engagement rates, lead generation, and conversion rates

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