Top Marketing Blogs You Should Start Reading Today

Top Marketing Blogs You Should Start Reading Today

The marketing world is like a constantly shifting puzzle, with new pieces appearing daily. What’s relevant today might be irrelevant tomorrow. This makes it essential for businesses to stay on top of the latest trends and adjust their strategies. 

That’s where the power of knowledge-sharing comes into play. And there’s no better way to tap into this wisdom than following top marketing blogs.

Yes, these blogs aren’t simply online journals for marketing enthusiasts. They serve as valuable repositories of insights, tips, and strategies curated by the industry’s experts.

Whether you’re a seasoned marketer or just starting your entrepreneurial journey, these blogs can be your guiding light in marketing.

In this blog post, we will introduce you to the best marketing blogs you must start following. So, fasten your seatbelt and get ready to embark on a journey to discover the most valuable marketing resources available online. But first, let’s take on a very important question.

Why Should Marketers Follow Marketing Blogs?

1. Stay Informed on Industry Trends

Keeping up with the latest industry trends is essential for staying on top of your marketing game. Reading content from leading digital marketing blogs can help you stay informed. Also, it helps you gain valuable insights into what’s happening in the world of digital marketing. 

2. Conquer Marketing Hurdles

Many of the top marketing blogs help you overcome marketing challenges by offering valuable tips and advice on leveraging emerging techniques. They guide you in reaching new audiences and driving more conversions. 

3. Connect with Experts

Reading blog posts from well-known leaders in the digital marketing industry can be a great way to connect with these experts. You can learn from their experience, gain valuable insights and advice, and even get inspired by their success stories.

21 Marketing Blogs for B2B Professionals

Marketing Blogs for Digital Marketing

1. Outgrow 

Outgrow blogs

The first on our list is the Outgrow blog. It has some of the best marketing content. We focus on digital marketing strategies and tactics for companies of all sizes. 

Our content marketers cover each topic in depth to offer readers all the knowledge they need to succeed.

For example, our blog post “16 Content Marketing Tips Every Marketer Needs to Know” discusses creating effective content marketing strategies. We also write on email marketing, analytics, and more topics like this. 

Not only this, we publish informative blogs on Interactive content, which is the demand of the hour. Besides blogs, you can find case studies, success stories, eBooks, podcasts, webinars, and more on the website. 

And do you know what makes us unique? We don’t just provide information on how interactive content can change your marketing game but also help you build it. 

Yes, Outgrow enables you to create interactive content yourself. From quizzes, polls, forms, contests, surveys, and more, you can create content that will help you accelerate your business growth. 

Moreover, you don’t have to be a tech expert to create interactive content with Outgrow. It’s a no-code easy-to-use platform. Are you out of time or ideas to build interesting tools like quizzes yourself? Outgrow even has an AI content generator to help you out!

2. Econsultancy

Econsultancy blog

Econsultancy, an ecommerce data-driven blog, provides you with the latest articles on worldwide digital marketing and eCommerce trends. Their main objective is to assist marketers and eCommerce leaders.

The best thing about them is that they have an excellent team of experts who provide solutions to real-world digital marketing problems. 

For example, we really like their blog post, “How to adopt the right mindset for enterprise SEO.” It is a great article that discusses how to understand SEO in the business context. Moreover, it provides tactical advice on developing an effective enterprise SEO strategy. 

So, you can indeed check out Econsultancy for more industry insights and solutions.

3. Insider Intelligence 

Insider Intelligence blog

Marketers who aren’t following Insider Intelligence are missing out on one of the top marketing blogs available online.

Want to know what’s hot in ecommerce, mobile shopping, social media, or B2B marketing? Just hop over to Insider Intelligence. And guess what? They make things super easy to understand by showing you cool graphs and charts. For example, look at this blog post. Here, they tell about the latest social media trends with captivating graphs and charts. 

It’s like a hub of helpful stuff. They’ve got insights, data, predictions, and all sorts of useful content that you’ll love. Consider bookmarking their site because it’s worth it.

4. Neil Patel Blog

Neil Patel blog

Neil Patel, the founder of tools like Kissmetrics and Quick Sprout, has loads of marketing experience. His blog is a must-follow as he not only shares his own knowledge but also the experience of other marketers. 

Whether you’re into creating content or crunching marketing data, you’ll find something valuable here.

Neil doesn’t just stop at writing. He does podcasts, YouTube videos, and more. As you browse his blog, you’ll notice all the different stuff he does. So, no matter how you like to learn or how much you know about marketing, there’s something for you.

And last but not least, he shares quotes, stats, and real-world marketing success stories. 

5. HubSpot Blog

HubSpot blog

HubSpot’s marketing blog is a big deal. Many of today’s marketers have learned about inbound and digital marketing from HubSpot. They’ve been putting out daily blog posts about marketing for years. Plus, they offer tons of free stuff like tools, resources you can download, and even courses you can take for free.

HubSpot also knows how to do marketing automation well. They use their own software to send automated email campaigns, track customer behavior, and use predictive analytics.

Now, not everything they write is about their product (for example, this amazingly helpful guide to Microsoft Excel). They cover many things that matter to their audience, like tech trends, marketing news, and general business advice. So, even if you’re not using their product, you’ll still find their blog helpful.

6. Unbounce

Unbounce’s blog

Unbounce’s blog is all about making your marketing life easier. They’re the folks behind a platform that helps marketers create, convert, and make landing pages better.

They share tips and tricks that are backed by science – stuff that really works. With topics ranging from conversion optimization to content marketing, they’ve got something for everyone. Plus, their articles are well-written and easy to understand – no jargon here!

There’s this awesome post we love on their blog: “13 mobile landing page examples that seriously set the bar.” Here, apart from the examples, they share some best practices to create mobile landing pages. 

Marketing Blogs for Content Marketing

7. Content Marketing Institute

Content Marketing Institute's blog

Joe Pulizzi, a content marketer, entrepreneur, author, and speaker, established the Content Marketing Institute in 2007. That’s over a decade ago!

It is a publishing powerhouse that takes the benefit of a significant contributor network to touch every nook and cranny of content marketing. They write industry-leading, research-backed content that helps marketers learn the basics and advanced strategies to improve their craft. 

Besides, you’ll find some of the latest news and events in the content marketing space. What we personally love is the post by Brody: 12 Things to Do After You’ve Written a New Blog Post. It is old but still valuable. This is because it reminds us to think beyond the post itself and focus on other areas that can help make a blog successful.

8. Copyblogger

Copyblogger's blog

Another platform to sharpen your copywriting skills is Copyblogger. Calling it one of the top websites for copywriters wouldn’t  be wrong. With a team of skilled professionals and more than a decade of experience, it’s a goldmine for content marketers wanting to stay up-to-date.

You’ll discover a wide range of posts in a clear and user-friendly tone. These posts are designed to help you engage and retain your target audience using the latest copywriting techniques. 

Plus, they’ve made navigation a breeze with handy hashtags under each post title. Check them out! 

Marketing Blogs for Social Media

9. Social Media Examiner

Social Media Examiner's blog

Do you constantly find yourself wondering how to optimize your social marketing strategies? 

Social Media Examiner has been one of digital marketers’ best sources for years. It helps companies understand how to use social media, podcasts, and blogs effectively.

The blog proposes extraordinary insights on the topic while delivering all the recent social media marketing blogs, news and research. You will find valuable content here, whether you are a beginner or an advanced user.

10. Buffer Blog

Buffer's blog

Buffer isn’t only an impressive social media scheduling application; their blog is even better.

Here, you’ll discover posts on digital marketing, social media marketing, case studies, trends, and news. The beauty of Buffer’s blog is its thoroughness that encloses every topic in excessive detail.

The first thing you should read on Buffer’s blog is the Sidekick case study: 7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months. We’re sure you’ll love it. Because it’s packed with actionable ideas and creative experiments you can apply to your own social media campaigns.

Marketing Blogs for Email Marketing

11. Email on Acid Blog

Email on Acid's blog

Ever heard of Email on Acid? It’s your go-to email buddy, making email testing a breeze in the world of email marketing. Don’t ever overlook this part of your email game. 

Dive into their blog, and you’ll uncover the secrets of crafting the ultimate email marketing campaigns for any occasion. From A/B testing to trying out new products, this is where you become the maestro of creating cutting-edge emails for your business.

Their blog splits neatly into these categories: Email Deliverability, Email Development, Email Marketing, EOA News, and Industry News – all designed to make your life easier.

12. MailChimp Blog

MailChimp's blog

We all know MailChimp! It’s an email marketing whiz from the US. Their email marketing game plan revolves around crunching data, crafting stunning campaigns, and maintaining squeaky-clean contact lists.  

Now, what’s cool about their blog? It’s like Email Marketing 101 plus a dash of inspiration. They break down the email marketing basics and toss in some incredible success stories (aka case studies) so you can learn from the pros.

MailChimp knows you can catch the inspiration bug from fellow marketers searching for the ultimate email strategy. But wait, there’s more! Dive into their blog, and you’ll find juicy email tips, business wisdom, and step-by-step guides for newbies building their first email marketing campaign.

13. Email Uplers Blog

Uplers Email blog

Meet Uplers Email, the email marketing pros with a squad of over 150 experts. They kicked off as EmailMonks in 2013, and today, they’re all about supercharging their clients’ email marketing game.

In 2019, they got a makeover and became Uplers Email. Now, what’s awesome about them? Their blog is like a treasure trove of email marketing wisdom that keeps coming in regularly, and it’s always on point.

And guess what? They spill the beans on killer email marketing tips you can use in your campaigns! 

Marketing Blogs for SEO

14. Backlinko

Backlinko blog

Looking to master the art of building links that actually make a difference? Well, Backlinko is about to become your new best friend.

Meet Brian Dean, the SEO guru. He may not churn out posts daily, but when he does, they’re like precious nuggets of SEO wisdom. 

He dives deep, uses real-life examples, and delivers the goods. Backlinko’s blog is all about quality. It’s your secret sauce for boosting your website’s rankings. Check them out!

15. The Moz Blog

The Moz blog

Meet Moz, the SEO mastermind schooling us for over a decade. It all started with Rand Fishkin, one of the co-founders, who personally blogged about SEO when he was still figuring it all out. Fast forward, and Moz has grown big time.

Their blog is the epicenter of SEO wisdom. From the famous Beginner’s Guide to SEO to the Whiteboard Friday video lessons that made Rand Fishkin’s mustache iconic worldwide.

Moz loves to mix things up, proving how great content can rock marketing, whether it’s blogs or software.

16. Search Engine Journal

Search Engine Journal blog

Search Engine Journal (SEJ) is the go-to source for business owners, inbound marketing professionals, and keyword researchers to get fresh insights and practical tips. They’re like a newsroom that never sleeps, updating around the clock.

Whether you crave the ultimate guide to link-building, the latest Facebook ad strategy scoop, or Google Analytics hacks from your favorite marketing expert, SEJ has your back. 

They gather the best SEO and content marketing minds to keep you informed. It’s like having a digital marketing mentor at your fingertips!

17. Search Engine Land

Search Engine Land blog

Another marketing blog example for SEO is Search Engine Land. It provides in-depth coverage of the recent news and trends in SEO, PPC advertising, and other online marketing regions.

This blog is your secret weapon in the fast-paced digital marketing world. Meet a team of expert writers who spill the beans on everything, from the latest Google changes to top-notch PPC tips. This is your go-to spot if you want to be ahead of the game.

Marketing Blogs for General Marketing

18. Ahrefs

Ahrefs blog

Want to dive into one of the internet’s top-rated SEO blogs? Ahrefs is one of the best options. Trust us, it’s a gem.

They serve up world-class content that’s not just informative but also super enjoyable. Inside, you’ll find step-by-step tutorials, real-life case studies, and expert opinions that are a breeze to read. 

Plus, they dish out practical online marketing tips that you can actually use, especially if you’re just starting your marketing journey. And that’s not all! They cover the whole SEO spectrum, from keyword research to link building. It’s like having an SEO encyclopedia at your fingertips.

19. Seth’s Blog

Seth's blog

The next on our list is Seth’s blog. He is a marketing genius who’s always ahead of the curve. He’s penned 19 best-sellers, translated into 35 languages. But what really sets him apart are his groundbreaking ideas.

Ever heard of the ‘purple cow’? It’s his brainchild, and it’s all about creating something so amazing that people can’t help but talk about it. Yep, it’s like marketing on steroids!

And here’s the kicker: Seth shares his wisdom through daily blog posts. They’re packed with quick, memorable stories to help you become a better marketer. Don’t miss out!

20. Intercom 

Intercom's blog

We’re big fans of Intercom. They’re the brains behind Ahrefs’ essential features like live chat, in-app messaging, and Help Center.

We recommend its blog, too. They cover various topics, from sales and marketing to customer support, product development, design, and engineering. What makes it awesome? 

Intercom’s own employees write all the blog posts. Hence, you’ll get practical insights on everything, from acquiring new customers to mastering live chat. 

21. ReferralCandy

ReferralCandy blog

ReferralCandy blog is one gate you should knock at to catch up with some fantastic tips on how to generate leads and nurture relationships using referral programs.

This one-stop shop can teach you everything about referral marketing. Read this epic post about multiple referral programs. This is especially interesting because all of these tips are tried and tested by the marketing leaders in their verticals.

With their amazing posts full of real examples, loaded with infographics and animated pictures, they definitely take the cake. Check this post that talks about invoking nostalgia in marketing. Every post you see on Facebook about the 80s and 90s kids is based on nostalgia, and you know the impact. Because who doesn’t like to peep back into the past?


That brings us to the end of the blog. Keeping up with the latest content marketing trends and staying connected with experts can help you build successful campaigns that drive leads. 

Moreover, interactive content is the way to go to reach the right audience and convert them into customers. If you need help creating interactive content, Outgrow is a one-stop destination. 

Sign up for the 7-day free trial and create awesome quizzes and chatbots in no time. 


The key to maximizing the value of marketing blogs is to ensure that they are relevant, informative, and engaging. To achieve this, keep content focused on topics that align with your target audience’s interests and needs. Additionally, focus on uniquely delivering useful information by leveraging data-driven insights or storytelling techniques.

The best way to find the right marketing blogs for your business is to do research. Start by researching topics related to your industry and target audience. You can look at specific blog titles and content to see if they offer valuable insights or solutions. 

Here are some emerging trends in B2B marketing: 

  • AI: B2B marketers use AI to understand customer trends and personalize experiences.
  • ABM: Targeting individual accounts with tailored messages is a growing strategy.
  • Video Content: Videos are essential in B2B marketing for its attention-grabbing power.
  • Social Selling: LinkedIn and other platforms enable more intimate customer engagement.
  • Personalization: With access to so much customer data, B2B marketers can customize messages and experiences.

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