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How to Create a Personality Quiz [Easy Steps+Tips]

‘Damn! How do they do this?’ We all think this while filling up those BuzzFeed quizzes. As marketers, we cannot ignore the sheer engagement and virality of personality quizzes. That’s why we here at Outgrow are ready to share some tips about how you can create a personality quiz just as fun as Buzzfeed’s on your own!

Let’s clear up some basics before discussing how to create a personality quiz with quiz maker software.

What Is a Personality Quiz?

A personality quiz is a quiz that lets you find out more about your personality. Above all, it’s a fun way for participants to fulfill their deep desires. They help us know more about who we are as an individual.

Personality quizzes are not a new concept. In other words, they are a modern digital adaptation of the personality tests seen in magazines. The digital aspect makes them rapid and easily accessible.

What Makes Personality Quizzes Tick?

Fun psychological personality tests are easily available online. Furthermore, there are multiple reasons why everyone is keen to make or participate in such quizzes.

Firstly, they combine our innate inquisitive nature with our eagerness for instant responses.

Secondly, personality test questions give individuals an opportunity for personal exploration. They can also start a conversation on the topic of self.

Most importantly, the best personality quizzes allow us to refresh our minds by consuming some entertaining content. Moreover, their personalized results are the reason why users are eager to participate in them.

“Did you know? – 77% of all Playbuzz quizzes that have been shared 100,000 times or more are personality quizzes.”

All of these points are why we love indulging in fun personality tests. In addition to that, personality quizzes online can certainly boost your brand’s marketing strategies. Read on to find out how.

Why Create a Personality Quiz?

Personality quizzes enable you to gain the most optimum outcomes for your marketing strategies. Thus, you should start dabbling in the world of personality quizzes and quiz maker software because:

  • Firstly, personality quizzes give personalized results. This makes them more unique than generic marketing strategies. As a result, you can keep your existing customers satisfied by sharing entertaining quizzes.
  • Secondly, embedding works likewise. When you embed your personality quiz on your website, this helps grow your email newsletter lists and helps you gain new leads.
  • Thirdly, sharing them is similarly beneficial. Sharing a fun personality quiz on social media helps increase traffic to various channels.
  • In the same vein, the responses from customers to different questions help you gather relevant leads. Subsequently, you can gain advanced insights into your prospects.

General CTA

Here are some solid personality quiz statistics –

  • 81% of managers acknowledge the attention-grabbing effect of quizzes.
  • Moreover, statistics also revealed that personality quizzes are 40 times more likely to be shared on various platforms.
  • 69% of marketers agree quizzes are extremely effective in the awareness stage of the buyer’s journey.

Want to see these stats in action? Here’s an excellent personality quiz case study for you!


Barões Digital Publishing is a publishing house in Brazil. They gathered 2000 leads, 63,000 visits, and a 35% conversion rate by sharing a quiz titled “Which City Should You Move To in 2021” made using Outgrow’s free online quiz maker software.

Therefore, to achieve these statistics and create the best personality quizzes yourself, ensure that you are using an easily customizable and no-code personality quiz maker.

Why Does the Outgrow Quiz Maker Stand Out?

After learning the basics and benefits, let’s talk about how to create a personality quiz or which quiz maker software to use.

Well, our satisfied users agree that by using Outgrow’s quiz maker software, your quiz could be one of the best personality quizzes out there.

Outgrow’s quiz maker provides access to various perks such as –

  • Optimized quiz layouts for conversion, engagement, different browsers, and screen sizes.
  • Similarly, the no-code, hassle-free quiz maker helps you create a personality quiz in minutes.
  • Additionally, you can access powerful funnel analytics to check conversion rates at each stage of your quiz. You can also access detailed analytics for each user.
  • Furthermore, there are various options to embed your personality quiz anywhere and anyhow. You can choose from full-screen embeds to iframe embeds and embeds as pop-ups or chatbots.
  • Last but not least, you can gain access to integrations for over 1000 sales and marketing tools.

When you create a personality quiz with Outgrow’s free online quiz maker, you’ll be presented with a few options. These options fall under two broad categories –

Psychological personality quizzes – These are backed by research and premade personality templates. They include character assessments (eg. Myers-Brigg personality test, Jung’s character typology, Dominant trait test), career recommendations, and IQ tests.



 Fun personality tests – (eg. what is your spirit animal, which Halloween treat are you, who is your celebrity alter-ego etc.) derive their subject from pop culture and have entertainment at their core. For instance, you can create a personality quiz about a popular Netflix show or a recent movie.



Next up, let’s talk about the different steps of creating your personality quiz on Outgrow –

How to Create A Personality Quiz on Outgrow

1. Set the Context 

This is the first point you should keep in mind. To elaborate, the context for your quiz should be clear and stay consistent. Moreover, this step ensures that more users participate and provide valuable data.

The best personality quizzes ensure the respective attributes are shared between the questions and the corresponding product and that this association is clear to the user.

For instance, if you create a personality quiz titled “Which Queen’s Gambit character are you?”, the outcome about Harry Beltik can talk about Harry’s passionate and perceptive character, matching the general theme of the quiz.

After covering the necessary background work, you can start editing your quiz.

2. Choose a Layout

A personality test is a type of outcome-based quiz. In other words, it takes input and displays an outcome. The outcome shares a thematic connection with the most recurring response.

While building a personality test on Outgrow, you should first select a layout of your preference.


We would suggest that you add various input modes (i.e. dropdown, opinion slider, or single-select) according to your quiz questions.

Your personality quiz questions should ideally include different input modes to create a more intriguing experience for your users.

3. Creating your Quiz

Secondly, you should add a title. Additionally, you can edit the title on the welcome screen. Next, add a CTA button that prompts the user to start the quiz. Moreover, inserting a subheading can help to clarify the subject of the quiz.


Additionally, here are a few things to keep in mind while writing the title:

  • The best personality quizzes have titles that are short and crisp.
  • Personalization goes a long way. Including the word “you” in the title is a surefire way to attract more clicks.
  • Lastly, challenge your customers! Titles such as “Can you name all the Bridgerton characters?” generally have more positive responses.

We’ve compiled a list of best practices that you can find here. They can help you curate better titles and an interesting landing page.

Now, you can populate the quiz with the questions you intend to ask. After that, input the options accordingly,

During the editing process, ensure there are only 4-5 options for each question. In addition to that, try not to have more than 10 questions. You can segregate them into sections if you need to add more.

Your personality quiz questions don’t need to be too philosophical or require the users to think too much. Remember – you’re trying to grab attention and engage users here, so short is indeed sweet.

Meanwhile, when adding options for each question, ensure all options are mapped to an outcome to determine the final result.

You can get an overview of the quiz creation process here.

4. Craft the Outcomes

Now it’s time to create the outcomes. The outcome of a personality test certainly needs to be akin to the punchline of a joke.

In other words, the outcome should be short, punchy and memorable, so that it leaves the user feeling warm and fuzzy.

If the outcome isn’t encouraging, you may sugarcoat it so the user won’t have a bad aftertaste. So, try to give all your outcomes a positive spin. Doing so increases the shareability of the quiz.

Take Buzzfeed for instance, it always has positive responses on all its outcomes.


5. Lastly, add the CTAs

This is a fantastic opportunity to amplify your quiz’s reach through share and CTA buttons. Share buttons ensure your quiz reaches a wide audience. Additionally, CTA buttons can redirect users to a specific part of your website.

Outgrow’s free online quiz maker software gives you the option to redirect users to a sign-up page. As a result, they can end up becoming a part of your future lead nurturing campaigns.

Most importantly, doing so determines the overall value of the quiz.

Wahoo Fitness Personality Quiz

Best Practices for Creating a Fun Personality Quiz 

1. Ensure Safety of User Data

When creating such quizzes, make sure the personal data your customers share is safe. In addition to that, clearly mention your intentions behind sharing the quiz to your customers.

This can be done by providing clarity about how the data will not be shared with 3rd parties. Secondly, it’s good to give your customers an option to opt-out from sharing their data.

Showing your customers that you value their privacy allows you to increase your brand’s trustworthiness with your customers. Subsequently, this increases brand loyalty and customer participation rates.

2. Add Aesthetic Elements

Personality quizzes are inherently entertaining, but you can make them more attractive through simple customization. For instance, to make them more visually appealing,  incorporate relevant images and gifs wherever possible.

3. Mind the Number of Questions

Numbers matter. In other words, short personality quizzes and to the point generally have higher completion rates. So try to include 6-8 questions with 4-5 maximum options for each one.

4. Don’t Forget Your SEO Notes

Optimizing your quiz is a major aspect that transforms your quiz’s marketing metrics. Input the correct quiz title and an eye-catching image to make sure you can collect those clicks.

5. Let it Go Viral

The best personality quizzes, whether they be from the magazine or digital era, are those that allow us to boast about our Harry Potter knowledge to our family and friends!

So when you create a personality quiz for your customers, make sure to give them gloating rights by including social share options that will allow them to share the joy further.

6. Nurture Your Leads

To conclude, an important point is to keep email notifications enabled for users who have participated in your quiz. This will allow your leads to have a copy of their results while also ensuring you can establish a point of contact between your brand and your customers. In fact, this will help you massively for your future marketing campaigns as well.

Get Started Now

Now’s the exciting part, where you create your first personality quiz! Sign up for an Outgrow account and get cracking.


Yes, it is extremely easy to create a personality quiz, BuzzFeed style! Using Outgrow’s no-code, hassle-free quiz maker, all you need to do is follow these 5 simple steps –

  • Set your context
  • Choose your personality quiz layout
  • Create your quiz
  • Craft the outcomes
  • Add your CTA

Here are 5 Tips for Building Awesome Personality Quizzes:

  • Add visual elements to attract
  • Mind the number of questions
  • Don’t forget your SEO notes
  • Let it go viral with social buttons>
  • Nurture leads with automated email notifications

For the best personality quiz, the personality quiz questions should be engaging enough to ensure your quiz topic is a success. Here are some sample questions you can use for personality quizzes:

Here are some best practices that’ll help you create questions that make for a smooth customer experience.

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