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Email Marketing Statistics For 2023

Email marketing is a crucial part of your marketing strategy. It has been used for years by businesses all over the world. And it has proven its effectiveness time and again.

With 2023 already here, you need to gear up and plan ahead. Email marketing has evolved with newer trends and better ideas. And you need to too. So here are some email marketing statistics that we found that can help you – ‘Improvise. Adapt. Overcome’.

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 Email Marketing And Their Users

  • The number of email users is set to grow to 4.3 billion by 2023. (That’s more than half the world’s population!)
  • 59% of respondents say marketing emails influence their purchase decisions
  • Email is the preferred promotional channel for 60% of consumers
  • Only 14% of subscribers believe that the majority of the marketing emails they receive are relevant to them

 What Email Marketing Delivers

Benefits Of Personalization In Emails (According To Marketers) 

Email Marketing Statistics


 What Do The Email Marketers Say?

Mobile Email Marketing 


Email marketing is here to stay and it’s better than ever. We got you the numbers. Now it’s your turn to make sure that you use email marketing to the best of your marketing efforts. In a digital world, email is the most personal way in which you can reach out to your customers. Optimize your emails to the fullest. Personalize them, target them well, and you will see the wonders of a good email marketing strategy for yourself. And if there’s any more that you wish to learn about email marketing, we’re only a message away!

If you’re looking for an in-depth guide on e-commerce marketing in general, check out our comprehensive guide linked below! 

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