InfluenceCreation interactive case study

How Noom Got 100K Visitors to Their Outgrow Calculator – Interactive Case Study

We are back with yet another one of our successful case studies that will leave you feeling inspired and amazed.

Get ready to meet Noom, a company that’s all about empowering people to live healthier and happier lives. What’s even more exciting is how they used Outgrow’s interactive tools to skyrocket their visitor count to a whopping 100K+ in no time!

So, let’s get right to it, shall we?

About the company

Noom believes that everyone deserves to live a healthy and happy life. Hence, they are dedicated to providing the tools and resources that people need to achieve their health goals.

Noom’s approach to health and wellness is based on the latest insights from behavioral science. The company understands that behavior change is not easy, and it takes a personalized approach to help people make lasting changes. Noom’s coaches and psychologists work with each individual to understand their unique challenges and goals. They then provide tailored guidance and support to help them achieve their desired results.

Noom interactive case study

The Challenge Faced by Noom

Let’s first understand what made the foundation for the Noom interactive case study.

Noom is committed to empowering individuals to make healthier lifestyle choices. Hence, they realized the importance of providing their website visitors with a tool that could calculate the potential return on their investment in a personalized way.

They wanted to create an interactive tool that improves their site engagement and helps with more conversions.

However, developing such a tool from scratch would have required significant time, resources, and expertise, posing a considerable challenge for Noom’s team.

That’s when Noom discovered Outgrow.

The Solution

Outgrow provided Noom with the perfect answer to their challenge: a versatile tool that could be seamlessly integrated into their website, enabling visitors to calculate their potential ROI with ease. 

Noom interactive case study - ROI calculator

The Noom ROI calculator asks users to input some basic information about their current weight, height, and goals. It then uses this information to estimate how much weight users can expect to lose, how much money they can expect to save on healthcare costs, and how much their overall quality of life can improve.

Moreover, Outgrow powered Noom with the ability to create multiple variants of their content piece for A/B testing. This smart feature helped Noom split its audience and test multiple variants of its content piece to determine which one performs better. 

Within a short span of time, with the help of Outgrow’s interactive calculator, Noom was able to generate 100k+ visits from potential customers.

What Made Noom Choose Outgrow

We have now reached an interesting part of the Noom interactive case study – why Outgrow?

One of the key aspects that attracted Noom to Outgrow was its simplicity. Outgrow’s user-friendly interface and intuitive design made it easy for Noom’s team to create a customized ROI tool tailored to their specific requirements. 

Here are some of the things that made Noom choose Outgrow:

1. Multiple Layouts and Premade Templates

A website calculator maker like Outgrow offers a multitude of ready-to-use templates that you can choose from. Simply pick one and customize it as per your needs, and your interactive calculator will be good to go!

Outgrow template

2. Images & Visuals

Outgrow also gives customers the option to add images, GIFs, and videos to make their content attractive to their end-users. In fact, with this builder, you also get access to 1,000,000+ free stock images powered by Unsplash.   

3. No-code Builder

A WYSIWYG website calculator builder gives you the freedom to create complex calculators without having to learn to code or hire developers. You can simply drag and drop elements and turn your imagination into reality in just a few minutes.

Outgrow No-code builder

4. Formula Builder

If you’re creating your calculator from scratch, you can analyze your workflow and easily create complex formulas for questions and results. Moreover, to ease the formula setup process for users, Outgrow formula builder now comes with some commonly used, fixed default formulas.

These formulas include sum, mean, median, minimum, average, and maximum. So, if you are looking to find any of these values, you can easily use the formulas available instead of setting up things manually.

6. Integrations & Embeds

Outgrow gives the flexibility to integrate your website calculator with a wide range of CRM tools via both native and Zapier integrations. 

Moreover, you can embed your calculator on webpages, blogs, ads, and email newsletters, in various forms such as full-page, in-page, popup style, chatbot style, etc. This opens powerful options for sharing your calculator with your audiences. 

If you want to try creating your own interactive calculator for free, here’s a step-by-step guide for you.

How to create your calculator on Outgrow

How Outgrow Changed the Game

By implementing the Outgrow-powered ROI calculator, Noom witnessed a significant boost in user engagement. Visitors actively interacted with the tool, inputting their data, and receiving personalized results. 

This interactive experience not only kept users engaged but also increases the likelihood of conversion because of a couple of reasons. One, the calculator provided valuable personalized results to each user (which everyone looks for in a product before choosing it). And this provided incentives and a pathway for visitors to explore Noom’s offerings further.

Outgrow’s comprehensive analytics and reporting capabilities further enhanced Noom’s ability to track the calculator’s performance and derive actionable insights. 

Outgrow provided Noom with real-time data on user interactions, conversion rates, and other valuable metrics. Armed with these insights, Noom optimized and refined its ROI tool to maximize its effectiveness.

And as a result, Noom was able to generate 100k+ visits.

What Does Noom Say About Outgrow

Noom interactive case study testimonial

Wrap Up

And with this, we come to the end of the Noom interactive case study. Noom’s challenge of creating a simple ROI calculator for their public-facing website was swiftly and effectively addressed by leveraging the power of Outgrow. By choosing Outgrow, Noom not only saved valuable time and resources but also created an engaging, user-friendly tool that enhanced their website’s conversion potential. 

The successful implementation of the ROI tool highlights the importance of utilizing innovative solutions like Outgrow to meet evolving customer expectations and drive meaningful results in the digital age.

Did this success story pique your interest to create interactive content for your brand too? Well, you can choose from a variety of content experiences like quizzes, surveys, polls, chatbots, giveaways, product recommendations, etc. If you want to create your first interactive content free of charge, here’s a 7-day free trial for you! 

If you have any further questions or requests, you can reach out to us at

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