Ion Interactive vs Outgrow: Is Outgrow an Ion Interactive Alternative?
If you are reading this blog, it would be fair to assume that you are looking for an Ion Interactive alternative. Well, to help you on your quest, we have put together detailed information on Ion Interactive vs Outgrow (two well known interactive content creation platforms).
Related Read: How to Create Kickass Interactive Content
Outgrow – An Ion Interactive Alternative
Outgrow helps you generate traffic and boost lead generation through interactive content. From simple quizzes to complex calculators, you can create them all using Outgrow. And don’t worry! You won’t need any technical knowledge to build these amazing tools. To remove the complexity behind interactive app development, Outgrow has built its platform on a no-code framework. This means that you can create calculators, quizzes, etc. with zero coding skills.
Ion is well known as an online quiz maker and helps marketers generate leads and drive traffic. Well, you can find a lot of similarities between the two brands and that can leave you with a problem of choice. But to make it easy for you, we have highlighted the differences in this blog. So, read on to make an informed decision.
Outgrow vs Ion Interactive
Range of Content Types
Both Outgrow and Ion Interactive serve the same goal. They help marketers generate qualified leads and gather useful information about users. However, you can spot some differences when you look closely at the type of content they offer.
While both offer quizzes, assessments, calculators, and recommendations, Outgrow gives you an added opportunity for building chatbots, contests, and surveys. It is a huge advantage considering the importance of chatbots in today’s scenario. Did you know that 57% of businesses claim that chatbots deliver better ROI with minimum effort? It’s a must-have for any modern-day business.
Outgrow also has the upper hand when it comes to complex calculations and logic jumps. Even though Ion Interactive does support calculations and conditional logic, it is not as efficient as Outgrow. This can help you deliver a more personalized experience to your audience.
Nonetheless, Ion Interactive also offers a few content types like infographic, white paper, and lookbook that you don’t find in Outgrow.
Design is one of the primary factors to attract users. Outgrow comes with a wide array of layouts that are pre-optimized for optimum performance. Also, the templates are built keeping in mind the modern design practices.
Well, basic customization options such as custom font, size, color, gifs, etc. are something you can find in most content building apps today. Hence, there’s not much point in discussing those features. But, do our subjects offer you advanced customization options? Let’s find out!
Outgrow comes with a huge set of pre-built templates that follow the most modern design best practices. So, it can deliver highly interactive and engaging content out of the box. And if you consider customizing the templates at your will, feel free to do it. With the simple drag and drop interface, you can customize your content in a matter of minutes. Not only that, but it also gives you the liberty of adding external style sheets and scripts. As a result, you get complete control over the look and feel of your content.
Apart from this, you can customize the end page of your content like surveys, calculators, or quizzes with personalized recommendations and results. Based on the user input, Outgrow can deliver customized results for every individual in real-time. Moreover, it can display the results in the form of simple statistical graphs. Thus providing more value to your audience.
Similarly, Ion Interactive offers templates and themes that are customizable. But, despite having the CSS customization options, it isn’t as flexible as Outgrow. You can change the CSS, but you will miss out on the external stylesheet and script optimization.
Another huge disadvantage of Ion Interactive is the lack of language customization. On the contrary, Outgrow is designed to deliver a unique multilingual experience. With Outgrow, you can enjoy the liberty of creating content in 14 languages (French, Arabic, Spanish, Portuguese, etc.).
Till now we have seen the type of content you can create and how well you can customize it. But, what next? Well, when you are done with your lead and data collection, you will need a place to store that data. And to do that, your tool must have the option to integrate with CRM or marketing automation tools.
In this context, both our tools can integrate easily with the leading marketing and sales automation tools (Salesforce, Hubspot, etc.). However, if you compare the range of tools that can be integrated, Outgrow wins hands down. With its capability to integrate with more than 1000 tools, Outgrow gives you a huge advantage over Ion Interactive.
Another advantage of Outgrow is that it can integrate with payment gateways and subscription billing software. This helps you seamlessly collect your one-time payments and recurring subscriptions within the app itself.
Data segmentation is quintessential if you want to retarget your audience with personalized content. In order to do this, your application must support Google Analytics and other custom pixels.
Outgrow helps you connect your content piece with Google Analytics. Through this, you can harness the power of Google’s robust analytics platform to segment your audience. Additionally, it gives you the opportunity to add Facebook pixels to your content. This adds more power to the hands of a marketer than you can imagine. The pixel helps you segment your data based on user inputs and then send it to specific lists or categories on your Facebook. You can then use these lists to retarget your users on social media with more personalized content. While Ion Interactive does allow Google analytics integration, it misses out on the custom pixel option.
Optimization And Analytics
You can best optimize your efforts only after you analyze your past results. Likewise, in the case of your content, you must analyze the results of your previous campaigns for future optimizations. Luckily, both our contenders have a built-in analytics setup. But, in contrast to Ion’s analytics, Outgrow excels with flying colors. Let’s see how!
While Ion Interactive lets you gauge basic KPIs (traffic, bounce rate, and conversion rate), Outgrow can handle a lot more. Apart from the basic KPIs, you can gauge device, location, duration, and more. Furthermore, Outgrow displays the result in simple graphical presentations, so that even a layman can easily understand it. Not only that, but you also get a compare tab with Outgrow. This helps you to easily compare the results of multiple campaigns on a single dashboard. This way, you can easily decipher which campaign is performing statistically better. And with the compare tab at your disposal, you don’t need to calculate this manually. You can get all the results with the click of a button.
However, in the optimization segment, both Outgrow and Ion Interactive have done a commendable job. All their templates are well tested to work smoothly on all devices and browsers. They also offer a robust SEO feature that allows you to add metadata to your content.
Both the brands offer a technical support team, knowledgebase, video tutorials, and FAQs. But unfortunately, Ion Interactive lacks a live support system. On the contrary, Outgrow not only has a live support team but also boasts an average reply time of fewer than 5 minutes.
This is one of the strongest features that you can leverage with Outgrow. You can embed your Outgrow experience on your website as a full-page embed or in subdomains using CNAME. Also, it gives you the liberty for chatbot embed, floating rectangle, great bar, and pop-ups (including exit-intent & timed popups). On the other hand, Ion gives you standard embed options like page embed only.
Now, this is where Outgrow has hit the home run!
With a focus on its customers, Outgrow has pricing plans that suit all types. Whether it is a freelancer or a corporate biggie, Outgrow has plans for everyone. So, let’s check out how Outgrow and Ion have laid out its pricing models.
Well, if you want to try out Outgrow before investing in it, you can use its 7-day free trial option. Not to mention, Outgrow gives you access to all its features in the trial version so that you can make an informed decision. Also, you don’t need a credit card for it.
For the paid tier (as of May 2020), Outgrow’s entry-level plan starts as low as $14 a month when paid annually and $22 for monthly installments. The more advanced plans come at $25 and $95 per month on annual billing. Outgrow also has enterprise and business plans to meet the appetite of the corporate giants.
Unfortunately, when we looked into the Ion Interactive pricing, it neither had a free trial nor did it disclose the pricing. This opaque pricing model can lead to a lot of confusion and you may end up making an uninformed decision. But for Outgrow, transparency along with a customer-first approach is the key. And it is clearly visible in its pricing model.
Customer Ratings And Reviews
We don’t want you to take our words for granted. You must also review the customer opinion on these two brands. And to do that, we compared Outgrow with Ion Interactive reviews on the software review site G2. Let’s see what we found!
Based on 168 reviews, Outgrow has a rating of 4.8 out of 5 whereas Ion Interactive has been rated 4 out of 5 based on 201 reviews. Outgrow has also outperformed Ion in all other aspects such as features, content creation, optimization, etc. Clearly, this Ion Interactive alternative has immense popularity among its customers.
Both Ion Interactive and Outgrow, offer a robust framework for creating interactive content and helps you generate qualified leads. Also, they come with their own advantages and disadvantages.
They are both strong competitors and have a lot of similarities. So, let us know if Outgrow is the best ion interactive alternative.
To be doubly sure, you can explore the 7-day free trial period.
Roy is a full-time content marketer at Outgrow. He often travels to the Himalayas in search of his muse to breathe. Being a professional marketer & a passionate traveler, he struggles to keep the balance.