13 Awesome Lead Nurturing Tools You Can’t Miss Out On
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Lead generation is all the rage in the marketing world these days. And lead nurturing is an important aspect of it. But if you’re unsure of which tool to use for your lead nurturing efforts, you’re in the right place! We’ll have a look at the most common lead nurturing tools out there, and how they stack up against each other to help you pick the most relevant tool for your use case. 😀
We know lead generation is no small feat. However, once you have embarked on the journey of lead capturing with these lead generation tools, it’s time to qualify & nurture those leads. And yeah, we are hell-bent on budget keeping. So, all the lead nurturing tools we share in this list are pocket-friendly.
Now if you ask the reason why you should nurture your leads, all you should do is read this. Lead nurturing is like gardening. You can’t sow the seeds of roses and expect them to bloom within a week. You have to nourish your saplings with water and manure for a few months to see them bloom. As it turns out, it’s the same with leads. Nourish, Nurture, and Njoy!
Here is a list of 8 awesome lead nurturing tools (+bonus tools) you can’t miss out on.
1) Outgrow for Interactive Content
Our list of lead nurturing tools would be incomplete without mentioning a tool that can take all your lead nurturing stress away! Bring in our homemade offering, i.e. Outgrow’s interactive content builder. Our tool can help you create awesome quizzes/polls/surveys etc. to boost your lead nurturing campaigns.
Interactive content is one of the most efficient ways to meet your lead nurturing goals. Why so? 66% of customers agree that building a consistent bond with customers is impactful in their decision-making, which is something that leads nurturing helps you achieve.
Interactive content helps foster those bonds as it provides customers with personalized and engaging solutions to their queries. For instance, in the Awareness stage, you can share a quiz titled “How Much Do You Save By Buying a Tesla?”
And once you get leads from this quiz, you can send them automated emails through Outgrow’s builder.
Similarly, you can share a product recommendation quiz such as “Which Sportswatch is Best Suited For My Needs” to help engage buyers, provide personalized suggestions for their query and thus seal the deal for the Final stage of the process.
Check out our blog here for more ideas on how to incorporate interactive content into your brand’s buyer’s journey!
Interactive content can also help you gain valuable insights into your customer’s queries and their preferences. This information will in turn be invaluable for your retargeting campaigns. For instance, you can create an ROI calculator to nurture your leads and provide them with the information they need in an engaging manner.
Interactive content also offers personalized solutions for each of your customer’s queries. Therefore, it helps your customers feel heard, and increases your conversion rates too!
Not sure where to create your first interactive content piece? Try Outgrow Now
2) LeadSquared for Lead Nurturing
With the right lead nurturing, you can easily move your prospects down the sales funnel. The lead nurturing tool in LeadSquared’s sales CRM helps you do just that.
LeadSquared allows you to segment leads on buckets basis company size, industry, region, job title, etc. You can then send relevant content to these target groups. Moreover, the tool lets you create a dynamic list so that whenever a new lead enters the system, your targeted marketing list gets updated automatically.
Apart from this, LeadSquared lets you create trigger-based campaigns across many channels like email, SMS, WhatsApp, etc. The system supports prebuilt templates stored in an easily accessible content library. Further, it lets you score leads based on their interactions with nurturing activities and provides analytical reports on campaigns.
3) Hunt Emails with Hunter
Marketers continuously question whether the emails they have collected, the domains they are ogling at, and the people they are reaching out to are the right ones.
Our advice? Don’t!
Instead, use Hunter.io as it tags a confidence score to each address and domain name via 67 Million verified public sources. Now reach out to these leads—teams, and individuals—confidently because this peppy tool helps you with the bulk search. Moreover, it has a chrome extension and an add-on for Google sheets. Hunter maintains a repository of 200+ million professionals.
Daniel Cameron from Intersection Co.—a marketing and advertising firm—swears by Hunter to hunt the sales representative, and calls it a reliable tool to verify the email addresses of their leads. He uses the bulk feature to clean the inputs to the CRM.
4) SalesHandy for Email Automation
When you have gathered a list of verified emails, what would you do next to make the most out of it? You will start nurturing them.
To nurture your target audience and build top-of-the-mind recall, you need to be consistent with your message. By using SalesHandy, an email automation tool the lead nurturing becomes swift. It empowers you to schedule personalized email campaigns with auto follow-up to 10 stages as per the recipient’s behavior. You can keep follow-ups on autopilot if your email is Not Opened, Not replied to, or Been sent to target your audience.
Email personalization increases open rates by 26% and at the same time, 74% of marketers believe targeted personalization increases customer engagement. Use SalesHandy Mail Merge tags to personalize your messages which will increase your response rates and nurture your leads effectively.
The best thing about SalesHandy tools is your emails will land straight in the inbox of your prospects rather than the promotion tab. It also provides email marketing metrics such as email sent, open rate, replay rate, individual link clicks, and bounce rate, with instant notifications. These data help you analyze the performance and optimize the future lead nurturing campaign.
Designed for simplicity, BIGContacts is everything a small business or startup needs for customer relationship management. The tool offers powerful functionality that spans across modules, such as sales, marketing, and business analytics. It offers powerful marketing automation features, effective sales pipeline management, and robust task management.
BIGContacts is one of our top picks for this list owing to its repertoire of intuitive features, powerful integrations, and extensive customization. With an easy-to-use interface, the CRM application considerably simplifies the process of managing relationships with prospects and customers.
BIGContacts makes it easy to track contacts, calendars, tasks, and emails in one place. Moreover, it lets you automate repetitive tasks and workflows, contributing to improved business productivity. The tool also offers ready-to-use and customizable reports, enabling you to stay on top of important metrics.
6) Sendinblue for Email Marketing
Now that you got a comprehensive list of the leads, what should you do? Send them a cautiously drafted mail with fresh images (and hire a designer maybe?), add your logo, and invest days in the efforts.
OR just use the Sendinblue email marketing feature and let it do the work for you. It offers 70+ bespoke design templates that can be tailored, leading to high open rates. Also, send perfect cold emails with a subject that invokes interest. Want newsletters to woo the leads about your latest offerings? Well, Sendinblue has got you covered!
Use A/B testing, identify the best message, and send it at the right time as the tool suggests. Check out this video to personalize your emails.
ShopPad considers this tool extremely easy to use with prompt customer support. ShopPad wanted to boost their success by as much as possible, and Sendinblue was their enabler. This client loves testing the email layouts, subject lines, send time, and many such aspects that cranks up the open and reply rate. This lead nurturing tool does it all!
7) Marketing Automation with CleverTap
Many e-commerce sites have wrapped up their websites and are solely thriving on their apps. Mobile marketing is ubiquitous and an ex officio. Hence, the tools facilitating mobile marketing automation are the talk of the town, and the clamor is only rising every day. CleverTap is one such tool that cleverly taps the end-user and keeps the relationship going and growing.
With CleverTap, you can campaign across 12 different channels like SMS, WhatsApp, Facebook, etc. Remind your users at the right time through the apt channel and engage with them without compromising their privacy. You can also consolidate the users’ data from online and offline sources and segment them. Furthermore, you study their life cycle and behavior analysis. This is one lead nurturing tool you can’t miss out on!
Watch their omnichannel marketing kickstart video, and get familiar with the platform.
With an endless customer list (phew!) in their kitty, you wouldn’t need any more proof to start working with CleverTap. Still, read how Cleartrip raised its sales with personalized marketing campaigns. The brand grew the cross-sell by 5 times and monetization rates by 8-10% with the help of CleverTap.
8) Aritic PinPoint – A Full Stack Marketing Automation Software
Aritic PinPoint is a full-stack marketing automation software platform for marketing operations teams or SMEs. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
PinPoint is designed and developed to be mobile-friendly. You can keep a tab on your leads’ activities without having to sign in from your desktop only. PinPoint works seamlessly and with equal ease on any and every device.
With PinPoint, you can build customized landing pages using the landing page builder feature. Other features like lead scoring, lead tracking, lead nurturing, give a better insight into user behavior and actions. Features like email campaign management, email campaign automation, marketing campaign builder, a/b testing, website tracking feature with marketing file, and library management let you push your users to the end of the marketing funnel: Sales.
PinPoint integrates with Salesforce, SugarCRM, Zoho CRM making it easy to transfer your leads to the CRM when they become your paid customers. It also allows integration of Social platforms like Facebook, Twitter, LinkedIn, Google Plus, Foursquare, Instagram. With social media integration, you can collect more leads via various groups and communities.
PinPoint is perfect for a marketer to get going from Day one. It is user-friendly and is easy to understand in seconds. Signing up with Aritic PinPoint is seamless, and the payment structure is hassle-free. You can sign up for a free trial and then move on to explore more with the Paid features of Aritic PinPoint.
Want to flawlessly follow up and nurture your leads? You need a good sales CRM system like Salesflare.
Most CRMs require a lot of work to track your leads properly. You may have to update your customer data, your conversation details, when it took place, etc. And there’s no point taking so much effort despite having a dedicated tool for it, isn’t it?
To ease your customer conversion journey, Salesflare automates the tracking of your leads so that you can keep following up your leads without any errors.
It’s a great tool for small businesses and is extremely well integrated with Google Workspace so that one can manage the entire lead nurturing process in a seamless way. Moreover, you can easily hook up Salesflare to Outgrow using Zapier.
10) CallHippo for Cloud Telephony
Mounting phone bills and poor-quality networks can hamper the lead generation and nurturing efforts of even the best marketers.
Solution? Invest in the best and get CallHippo’s business phone systems to streamline business communication.
A virtual phone system can help in maximizing outbound call campaigns and improves the quality of customer engagement. Your sales agents remain armed with real-time data and can provide personalized attention to prospects. You know your customers’ exact pain points and, hence, providing prompt services can increase satisfaction levels.
With an endless list of features, CallHippo provides top-notch functionality with call recording, voicemail, forwarding, and interactive voice response options. Call analytics are the icing on the cake in CallHippo’s portfolio.
Get a business phone number with CallHippo to nurture leads effectively and increase conversions exponentially.
11) Comprehensive Reach’s MAGIC (CRM) with Pipedrive
CRM is like oxygen to marketers and brands. Vital for Survival! You take CRM into account while looking for your next lead nurturing tool.
Pipedrive feeds your CRM pipeline with qualified leads and integrates the emails to have one place for all the communications. Moreover, it offers a goal-oriented visual dashboard that prompts you to take quick action, and the forecasting features make this tool comprehensive enough. So, what are you waiting for? Reach out to all the leads and get your services out there!
Fun fact: Following up through this tool is completely automated, leaving no room for a miss!
The BlackTies—High-End Modern Magicians—have increased their revenue by 120% after associating with Pipedrive in just a year. The CRM solution helped them catch the leads that were slipping through the cracks. Furthermore, it helped them run their sales funnel on auto-pilot mode.
12) LuckyOrange to Monitor the Chickened Out
Remember the Marauder’s Map from Harry Potter? It helped him figure out who was passing through the aisles of the castle solely through their footprints on the map. Well, LuckyOrange is just that. Check out this video to know how!
This tool records the user’s activities on your website and can run a video of it for you. Seeing how far a user scrolled and then left is definitely an effective way to know the unappealing parts of the website. With their polling and chat systems, you can collect input from visitors. Furthermore, it will give you a chance to understand the driving factors like keywords, tweets, locations. This will help you trace the leaving footsteps sooner than you can think!
Do you call it a lead nurturing tool? We call it a magic map!
If these words sound too Potter-ish, see how SmartBug Media—a HubSpot’s partner and a marketing agency—spiked their client conversion by 80%. With LuckyOrange, they utilized heatmaps and scrutinized user behavior interactively. The results helped them design strategies leading them toward growth.
13) Bonus Tool- Reach Higher Quality Prospects With ReachStream
Reaching out to the right audience is significant for your business to grow. Even if you have a growing business, there are always more opportunities to improve. ReachStream is one such data platform that can help you find real-time prospects based on your business needs.
They specialize in B2B prospecting lists of over 73+ million verified contact and company data to generate qualified leads. Whether it is email marketing, cold calling, or prospecting, head over to their website to improve your sales process. Gain access to your target audience of different businesses in various industries with subscription plans starting at just $99. Their Customer service is held in high regard and you can expect their full support in your endeavors.
There you have it! Lead nurturing is an important element as it helps prospective leads turn into paying customers for your brand. Therefore, you should keep in mind that you have campaigns set up for your lead nurturing process. Sometimes may seem like a complicated challenge at first, but not when you have these tools at your disposal. If there’s any other tool(s) we may have missed out on, do let us know in the comments below!
If you’d like to dive into the basics of lead generation, check out our blog below!
Or sign up for FREE for your Outgrow account to kick start your lead nurturing process with interactive content!
About The Author
A software engineer turned writer, Rashmi writes about technologies as a freelance writer. Career-building topics are her favorite too. With a dream to publish novels someday, she has a few of her short stories published in anthologies and on a few online platforms. She lives in India and enjoys the diverse seasons sitting at her desk overlooking a big window.