6 Lead Generation Tools You Need This Year
The nightmare of getting tagged as a spammer by your leads is killing you? A drying pipeline of leads might be adding to your list of tension. Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some proven lead generation tools to stack-up your marketing desk (virtual though). Embrace these lead generating superheroes!
1. WebCEO for SEO Lead Generation
SEO was never dead. If anything, it can bring your lead gen game back to life!
This one is for all you SEO nuts out there! Are you looking to generate leads while providing SEO services?
WebCEO might be your new best friend!
SEO is one key element in generating leads and with the SEO lead generation tool from WebCEO, you won’t lose any of your lead generation opportunities. While you are at a snooze or busy in some on-premise marketing campaign for your company, WebCEO will watch your back. Its SEO Audit widget can generate an SEO based report for the visitors in exchange for their website and email address.
Ta-da… you have your data pouring.
Also, you can run SEO Audit reports with SEO analysis, backlink stats, and web analytics in a matter of minutes. With all this free data, users are bound to take a step towards you.
According to Scott Neilson, Managing Director at Natural Pet Group, WebCEO has helped him achieve 90% success with the pages he has reviewed so far. Another one of their clients, TechWyse Internet Marketing agency had this to say about WebCEO:
“The number of our customers increased by 300% in 2015, the year of the Lead Generation button’s introduction, thanks to WebCEO. The lead generation button helped our agency grow financially too!”
Now, that’s what we call reassuring!
Go, catch this bus with a 14 days FREE trial.
2. Outgrow For Interactive Content
We know, we know- we can’t not include interactive content in our lead generation tools. Well, we hope you know that it is always our favorite way to generate leads. So much so, that we created this entire ebook on the same.
3. Landing Pages and Signup Forms by Sendinblue
Landing pages play the most crucial role in inviting leads through your website. If it is a put-off, forget converting your visitors into leads. So, where can you get your landing page customized?
Welcome the Sendinblue’s Landing Pages service that can help you tailor your homepage that matches your brand colors, style, and fonts. That too, with no coding. Isn’t that cool? 😊 With their numerous templates, you can lure your visitors by flaunting that new eBook or intrigue with an upcoming event. Check this video tutorial.
Sendinblue also offers simple drag and drop signup forms builder. These forms are fully customizable and eye-catchy. Add the required fields and embed it as a plugin, in the webpage, or an email. Even in your social media profile. Don’t worry, data compliance is assured.
Rhinov—an online interior design firm—drove their marketing strategy with Sendinblue. The conversions generated through Sendinblue shares 32% of the entirety. Check how they used this tool to nurture their leads!
4. Get Referrals with Buyapowa
Remember the referral program you exploited to get free food all these years? Buyapowa infuses similar referral and influential programs in marketing to invite new leads via employees, brand ambassadors, and existing customers.
With an omnichannel acquisition logic, the tool can capture the referrals made at various channels, on mobile or online, in-store, or POS. Their rewards and incentive programs help you invite your customers and employees to spread the words about you (or your client). Offering data privacy compliance and global and flexible designs, the tools can be easily integrated using APIs.
This advocacy platform has its wings spread in various industries; telecom is one among many. O2 tour of Buyapowa integration explains the advantages of its usage here. Many telecom brands like BT Mobile and Three ended up gaining more than a dozen new customers from just one existing user with incentivization programs.
By the way, Buyapowa has embedded Drift for its lead generation. What is Drift? Go to the next point to find out😊
5. Communicate with Drift
Conversational marketing is booming, especially with the chatbots. These tiny text bubbles do wonders in communicating with the visitors of a website and initiate a big bunch of leads. Check out this video by Drift and know more about their endeavors.
Mobilize your inbound inquiries with Drift’s Leadbot. This bot can ask precise questions to the enquirers and enrich your CRM with new leads. It also saves your agents from a graveyard night shift and works round the clock. Apart from these, it unlocks the doors to VIP leads by booking meetings and doesn’t let them sway out.
Ever heard of a swooping increase in chat leads by 625%? It seems other-worldly, doesn’t it?? Turns out, Drift achieved this landmark growth for one of their clients.
Emily, the growth marketer at Clio—a cloud-based technology firm—was amazed by the human touch in the real-time messaging by Drift. Emily noticed a dramatic increase in their qualified leads since they started using Drift. They registered an increase of 200 leads from 15 every month since they started using Drift.
6. Advert(r)ising with Adespresso
Enrich your pipeline with new and exciting leads. Build real relationships with just a few ads. This is what Adespresso offers to its customers. Advertising is the most trusted way to capture leads. Ad Espresso can help you socialize and rise with your advertising endeavors.
It allows you to create multiple variants of your ads with minimal clicks. Blast these ads to various audiences through popular channels like Facebook, LinkedIn, and Instagram to have a wider reach. Also, it can help you to measure the impact of these with solid analytics. (Is not analytics a favorite technical jargon these days?)
The tool also pours in actionable insights about your disastrous campaigns so you can pull them instantly and save your dollars.
How many buyers can you target for luxury lakeside second homes through social media? After all, it is not a perfume or shoe sale! Fritton Lake Retreats—a real estate company—ran campaigns on Facebook using Adespresso spending around $22K. They logged sales for nearly $2600K while elevating their user database to a significant level.
Check this another review from a marketing agency and don’t ponder too much to invest your cash.
It’s time to stop getting caught up with cold emailing and mediocre ways of lead generation!. Zing up your lead generation processes with these lead generation tools and Outgrow’s interactive marketing as well. We have a scholar degree (read ratings) in lead generation through calculators, surveys, and conversational bot services.
Do let us know which one worked for you the best and thank us with a cup of coffee later. We are just a scream away! 😊
About The Author
A software engineer turned writer, Rashmi writes about technologies as a freelance writer. Career building topics are her favorite too. With a dream to publish novels someday, she has a few of her short stories published in the anthologies and on a few online platforms. She lives in India and enjoys the diverse seasons sitting at her desk overlooking a big window.