Exciting News: Outgrow Now Integrates Seamlessly with Braze!

We are thrilled to announce a powerful new integration that elevates your marketing efforts. Outgrow Integration with Braze! This integration allows you to harness the full potential of Braze’s customer engagement platform alongside our interactive content tools. Together, we can create personalized and impactful interactions with your audience.

What is Braze?

Braze is a leading customer engagement platform that empowers businesses to create meaningful connections with their customers through personalized messaging and data-driven insights. By combining the strengths of Braze with Outgrow’s interactive content, you can take your customer engagement strategies to new heights.

Why Integrate Outgrow with Braze?

1. Optimized Lead Engagement

Leverage this integration to capture leads from Outgrow’s interactive content—like quizzes, calculators, and surveys—and funnel them directly into Braze. This empowers you to implement targeted follow-up campaigns and tailored messaging, effectively nurturing leads throughout their customer journey.

2. Enhanced Audience Segmentation

Make the most of the data collected from Outgrow by utilizing it in Braze for audience segmentation. By analyzing user interactions with your content, you can deliver highly relevant messages that align with your audience’s interests and behaviors.

3. Profile Enrichment

Enhance your Braze user profiles by incorporating valuable insights gathered from Outgrow, including lead scores, preferences, and interests. This enriched understanding of your customers can significantly boost your overall marketing effectiveness.

4. Automated Data Management

Streamline the process of transferring lead data from Outgrow to Braze, removing the need for manual entry and saving valuable time. Spend more of your energy on creating compelling content rather than getting bogged down by administrative tasks!

Conditions for Configuring the Integration

Before you begin, ensure you have:

  • An active Outgrow account
  • An active Braze account
  • The REST API Key from Braze
  • A live Outgrow content piece

How to configure the integration

Ready to configure the Outgrow and Braze integration? Here are the steps on how to set up the integration:

  1. Log in to your Outgrow account and select the content piece you want to configure.

  1. Edit your selected content by entering Build mode.
How to configure the integration with braze.
  1. Click on the Configure tab and head to the Integrations sub-tab. In the Integration section, go to native integration and scroll to find the Braze integration.
How to configure the integration with braze.
  1. Click the configuration icon for Braze. 
  1. This opens an integration window after clicking the configure integration icon. Now to authenticate the integration you will need to provide the following details:
  • Account Name: This is for internal reference and can be any name.
  • REST API Key: To obtain this key, navigate to Settings in your Braze dashboard, then to API Keys, and click Create New API Key. Fill in the required details and securely copy the generated key.
  • Braze Instance: Indicate the Braze instance associated with your account, which can be found in the unique URL of your Braze dashboard.
How to configure the integration
  1. After entering the details, click on Authenticate With Braze.
How to configure the integration with braze.

To Generate a REST API Key in Braze:

  1. First, log in to your Braze account to access your dashboard using your credentials.
  2. Next, locate the gear icon in the top right corner of the dashboard to access the “Settings” menu.
  3. In the “Settings” menu, find and select the “API Keys” option. This will direct you to the page specifically for managing API keys.
  4. Select the “Create New API Key” button on the API Keys page and a modal window will appear.
  5. Now, enter the following details:
    1. Key Name: Provide a clear and descriptive name for your API key, such as “Outgrow Integration.”
    2. Permissions: Choose the specific permissions you wish to assign to this API key. For the Outgrow integration, make sure to include permissions that allow for creating or updating user profiles, as well as the ability to send messages or trigger campaigns if needed. 
  6. Lastly, click on the “Create” button to generate your API key.

Note: To copy the key immediately, as it will be displayed only once. Ensure you store it securely in a password manager or another safe location for future access.

  1. Once authenticated, choose to proceed with mapping fields or segments. This enables you to match your Outgrow data with the corresponding fields in Braze.
How to configure the integration with braze.
  1. After mapping, click on Test Connection to ensure everything is set up correctly.
How to configure the integration with braze.
  1. If required, enable Double Opt-In functionality; otherwise, click Finish to save and activate the integration.

Post-Integration Actions

Once your integration is active, you can take advantage of several additional features:

  1. Re-configure: If your Braze credentials change, you can easily reconfigure the integration to maintain your data flow.
  2. View Mapping: Review the fields you have mapped to ensure everything aligns correctly.
  3. Task History: This section shows all leads sent to Braze, including any that failed to sync, so you can address issues promptly.
  4. Filter: Quickly filter leads by first name, last name, or email address to check if they were sent to Braze.

Important Note

Each time you create a new content piece in Outgrow, remember to activate or deactivate the integration in the Configuration section to manage lead transfers effectively.

Need Help?

If you have questions or need assistance, don’t hesitate to reach out to us at questions@outgrow.co. We’re here to support you in maximizing the benefits of the Outgrow and Braze integration.

Embrace the power of personalized customer engagement today—integrate Outgrow with Braze and watch your marketing efforts thrive!

Welcome to the latest update from Outgrow! We are eager to introduce Live Content Hosting, a dynamic new feature designed to transform how you engage with your audience during assessments and polls. This feature allows moderators to host real-time interactive sessions, boosting engagement and enhancing participant interaction.

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