Enhance Your Interactive Content Experience With Outgrow Zapier Integration
Marketing isn’t the same as it was a decade ago. Today is all about automation, AI, and most importantly, user experience. As a software company, you need to work towards making it as easy as possible for your customers to use your tool. And, that’s exactly what we do with the help of platforms like Zapier.
For those who are new here, Outgrow helps you create interactive content like calculators and quizzes to generate leads without using any kind of code. But, our customers often ask us what if they want to transfer these leads to other tools they use.
This can be easily done by integrating your interactive content experiences with 1000+ software in order to use your leads better and automate tasks. For this, Outgrow offers two kinds of integration – native and Zapier. And today, we’ll talk about how you can maximize your interactive content experience with the Outgrow Zapier integration.
What Is Zapier Integration?
Zapier is a tool that allows end users to integrate different web applications to automate their monotonous tasks. And with Outgrow Zapier integration, you can integrate your Outgrow interactive content with over 500 apps. Zapier allows you to connect your calculators, quizzes, surveys, etc. to your favorite online tools such as Google Docs, MailChimp, Marketo, Hubspot, Salesforce, Shopify, FB Lead Ads, and many more.
For example, you might want to set up an email campaign for the leads you get from your Outgrow calculators or quizzes using MailChimp. Now, instead of exporting your leads from Outgrow and manually creating mailing lists, you can create Zaps using Zapier. These Zaps automatically and regularly pull the lead database and populate your mailing lists.
Why Should You Use the Zapier Integration?
Here’s why you should use Outgrow’s Zapier Integration in the first place –
1. Connects thousands of apps
Zapier lets you integrate your software such as Outgrow with hundreds of apps. It develops a common standardized way of handling your leads and exporting them to apps like Mailchimp, Hubspot, Marketo, etc.
Hence, you can skip doing all the tedious work manually and have Zapier automate the entire process. You can use email marketing, social media marketing, CRM, ABM, and other types of software to streamline your lead management and save effort.
2. Helps manage better and save time
Instead of having to manually re-key your leads into platforms like Mailchimp, Zapier will do it for you. Thus, saving tonnes of time. You can take this a step further by setting up a welcome email sequence that provides your leads with more details and any onboarding information that they may need. And to add a cherry on top, it reduces the chances of human error too!
You can create workflow automation triggers through all sorts of events using Zapier. Suppose you create an e-commerce recommendation with Outgrow. Now, every time a user fills the lead form or completes the quiz, or makes a payment, Zapier can trigger information to be sent to different platforms. This will help you manage your data in a more efficient way and use it better.
3. Improves Customer Experience
Zapier streamlines the entire process for you. And not only that, but it also helps your customers make the best use of your software. Using Outgrow with different Zapier integrations helps our customers make the maximum use of their leads, reach out to them, nurture prospects, onboard them, and collect user data more efficiently. Therefore, it ensures that our Outgrow customers don’t only generate qualified leads, but also nurture them and turn them into their paying customers.
But how and where do we use the Outgrow Zapier integration, you ask. So, here we are with some simple yet effective use cases you can try out today.
Check Out These Outgrow x Zapier Integrations Ideas!
1. Organize your lead data in rows with Google Sheets
You can directly export your leads and organize them into rows in Google Sheets. Long gone are the days when you would have had to manually feed all that data into excel sheets. Here’s what you need to have to integrate your data –
– An Outgrow account
– A valid Google account
– A live Outgrow calculator, quiz, or any other interactive content
– A sheet in Google Sheets where the leads will be added
To link your Outgrow account to Google Sheets, make sure you are logged into your Google account and have created a new Google Sheet for this purpose. Start with a blank spreadsheet, not a template.
Here’s how to go about the Outgrow x Google Sheets integration.
Once you’ve connected your Outgrow account with your Google account, choose the calculator or quiz you want to integrate for. Now choose your spreadsheet and worksheet and click on Continue. Now test the Zap to see if it works and export the leads you want.
2. Add your leads as contacts with Marketo
Marketo is a platform that combines marketing automation, SEO marketing, and content creation. You can export the leads that you collect from your Outgrow interactive experiences to your Marketo account through Zapier. Instead of having to manually enter your leads for your marketing campaigns, Zapier automates the entire process for you.
First, you need to create your Zap template for your Outgrow x Marketo integration.
Once you have created a working Zap, new entries from your selected Outgrow calculator or quiz will automatically create a corresponding Marketo lead.
3. Grow your email list with MailChimp
Want to make sure that your email list is full of qualified leads that have a good probability of turning into paying customers? Well, you can have that, and a system that automatically exports your leads into a well-crafted email campaign on Mailchimp. How’s that for this Easter gift?
The Outgrow x Mailchimp integration will help you automate your entire process and help you save a lot of time and effort for your team.
4. Manage your customer support better with Intercom
Intercom is your one-stop solution to taking care of your customers better. It is a messaging platform that allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
Now with the Outgrow x Intercom integration, Zapier will automate the lead export process from your interactive experience to Intercom.
You can send highly customizable messages to your leads using Intercom. You can also use targeted emails and in-app messages to encourage users to turn into paying customers.
Getting Started With Outgrow x Zapier
In order to integrate your Outgrow experiences with Zapier, just follow the steps below –
1. Login to your Outgrow account.
2. From the Outgrow dashboard select and open the interactive experience which you want to integrate with another app.
3. Make sure your interactive experience is live and ready to capture leads. Add a test lead to your calculator or quiz before building the Zap.
4. Within the builder, go to the Configure section of the selected interactive content and choose the integrations option from the left sidebar. Then, choose Zapier.
5. In integrations, you will see the list of the most popular Zaps. Click on the ‘Use this Zap’ button next to the app with which you want to integrate.
So, here was our quick guide on how you can make the best use of your Outgrow subscription with the Outgrow Zapier integration. Improve your customer experience with these apps along with the power of interactive content. Try this magic out for yourself with this 7-day free trial!
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.