How to Tackle the Changing Privacy Rules With Zero Party Data? The Facebook-Cambridge Analytica data breach scandal that broke 4 years ago brought privacy-related conversations to the forefront. Thanks to the growing awareness around this topic and the discomfort with the idea of being tracked and re-targeted, consumers have started questioning the legitimacy of using…
Marketer of the Month Podcast Episode With Katelyn Bourgoin Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Katelyn Bourgoin for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Katelyn and here’s what we discussed about – 1. How customer camp helps product teams…
3 Fundamental Landing Page Ideas for Any Business If you are trying to sell a product or service online, the first thing that you’ll need is a plan for making multiple landing pages. But what exactly is a landing page and how to create one for your business? In this blog, we’ll talk about everything…
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Joe and here’s what we discussed- 1. Focusing on doing one thing really, really well 2. The evolution of content marketing since 2001 –…
Mobile Marketing Strategies That You Need to Try ASAP Mobile marketing is a multi-channel marketing strategy aimed at reaching out to viewers on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and mobile apps. Now, if you’re wondering how to go about creating the perfect mobile marketing campaign for your…
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Gamache for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Phil and here’s what we discussed- A marketing fanatic since his teens – Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive…
What Is First Party Data and How to Acquire It [8 Ways] Today businesses have found multiple sources of data to leverage. However, data from all sources and in all forms may not always be useful. So, what we need is accurate and clean data that can be used to create buyer personas, understand user…
Improve Lead Generation With the Outgrow HubSpot Integration Interactive content is a dynamic way to drive leads and provide value to your customers and prospects. This type of content, like quizzes, surveys, chatbots, and calculators, is a powerful tool for increasing engagement as it requires user involvement. And where there’s engagement, there’s lead data flowing…
How to Improve Your Marketing Automation Strategy? When we look at the challenges faced by companies no matter big or small, we know that lead generation and customer engagement are on the top of that list. Due to this, marketing teams more often than not face an explosion of data that they struggle to use….
How to Create the Perfect Influencer Marketing Strategy? Influencer marketing is a marketing technique through which brands promote their products with endorsements from influencers online. Social media and blogs are home to the lion’s share of influencers even though other creators like podcast hosts can fit the bill too. Moreover, many a time, influencer marketing…
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Drew Neisser for our monthly podcast – ‘Marketer of the Month’! We had some amazing insightful conversations with Drew and here’s what we discussed- 1. Finding your industry niche and maneuvering through a crisis 2. The importance of building a collective understanding…
How Does GDPR Affect Advertising? [Problems & Solutions] Since the introduction of GDPR, there’s been an increasing need to find more effective ways of collecting data rather than just relying on third parties. So, in this blog, we’ll answer questions like how GDPR affects advertising and come up with some effective solutions for effective data…
