A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
How To Build An Auto Loan Calculator Cars! They are fast, they’re fabulous and they’re exciting. Unfortunately, car loans aren’t. As long as cars stick around there’s going to be no dearth of car loans. Thus, the potential audience out there is huge. As marketers, we at Outgrow can help you attract that segment with…
7 Strategies to Boost Meaningful Customer Engagement on Your Website Sales and profits are the two most important goals for any business. Nobody’s ever wanted to run a company that has no chance of becoming cost-effective. However, you may end up in a dead-end street if you strictly limit your goals to increasing sales and…
Realtor Marketing Ideas: 9 Content Types that Work for Real Estate Into the realty business? Here are some relator marketing ideas to inspire you! Let’s look into some news that might interest you – 4 in 10 buyers look for properties on the internet as a first step in the home buying process. Unbelievable, right?…
Outgrow Product Update for March: Double Opt-In, Downloadable GIFs, Outgrow As Exit Intent and a Lot More Hey there folks! Important announcement – we’ve come up with another release from Outgrow! And we are sure this makes you as excited as us. Ready to know more about the awesome features coming your way as a…
10 Interactive Content Placement Ideas You Can’t Go Wrong With The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don’t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option…
Building Interactive Content? Here are 8 ways to Get More Out of the Results Page The worst-kept secret of the content marketing landscape in 2018 is that interactive content – calculators, quizzes, assessments, polls, etc. – is more effective than passive content such as ebooks, whitepapers, and blogs. According to a Demand Metric survey, 45%…
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11 Tips to Create More Effective Lead Magnets 98% of your visitors aren’t ready to buy right now, and 70% of them will never return to your website. Scary, right? So, how do you turn this around? Enter lead magnets. These irresistible offers maximize the number of targeted leads you get for your business by…
Lead Generation Glossary: 100 Terms You Ought To Know Lead generation and lead nurturing are crucial for a marketer. But there are many terms that even seasoned marketers often end up confused and exhausted. Hence, we thought of making things easier for all of you. Here is a lead generation glossary of 100 important terms…
Lead Magnets You Can Create With Minimum to No Investment Over the years consumer behavior has undergone a drastic change. According to a study by Google and CEB, titled The Digital Evolution in B2B Marketing “customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point….