How To Measure Your Marketing Success: A Simple Guide Executing a good marketing strategy is work well begun, but only half done. Measurement is the key to optimizing any process. In an environment as competitive as today, you can’t afford to be flying blind. You shouldn’t be wasting any effort on a strategy that isn’t…
7 Surprising Insights From Customer Satisfaction Surveys You already know that making your customer surveys more engaging and interactive means you’ll get better responses. But how thoroughly are you digging into those responses? While a customer satisfaction score is a nice number to be aware of, but the insights from customer surveys might be, for…
7 Kickass Tools For Social Media Marketing This Year (+Bonus Tool) Why shouldn’t marketing have all the fun?Digital marketing and business branding have taken new avenues with contents that engage and convert fast. Lengthy and text-based content cannot keep your audience glued to the screen. But content that speaks for itself and the channels to…
Repurposing Your Content – What You Need To Know How can you ensure a steady flow of published content and increased brand recognition? You guessed it- Repurposing Content! This blog entails how you can repurpose your content and gives out tips as well. Content creation is one of the leading tools of digital marketing, but its…
Your Guide To Using Landing Pages In Personalized Ads They say landing pages are what personalized ads were waiting for. Well, they don’t say that yet. But read this article to know why they should! Has this ever happened to you? You are just browsing through the internet. And suddenly, you see an ad for…
Top Digital Marketing Trends To Watch Out For This Year Digital marketing is developing at an enormous pace and is getting equipped with new strategies and technologies every day. What was useful last year will be so outdated the very next year. It is all about marketing trends that will set the tone of this…
What Is Account Based Marketing And Why You Should Invest in It Traditionally, marketers have always cast wide nets targeted at an entire market in the hopes of pulling in as many leads as possible. They run blanket campaigns with generalized content on multiple channels. That’s exactly the reason you need to know what is…
10 Actionable Content Marketing Tips by Experts I’m sure we’ve all heard the phrase “Content Is King”. Well, there’s a reason why! Content marketing is all about creating and distributing valuable content to attract, retain and ultimately, convert your audience. From bringing in prospects, improving your SEO to establishing brand expertise – quality content is…
Best 10 Tips to Kill Shopping Cart Abandonment Shopping cart abandonment is when online shoppers exit without finishing their purchase. It’s quite common in e-commerce. For sellers, there’s nothing worse than an increased rate of shopping cart abandonment. You invest time and energy to promote your business. You have a website, a marketing, and an…
8 E-Commerce Email Marketing Best Practices This blog details the best practices for e-commerce email marketing and recent trends concerning the same. $3.5 trillion USD. That’s how much worldwide e-commerce sales are expected to be worth in 2019. That’s a lot of dollars and cents, and industry experts predict it will top $4.8 trillion USD…
How Small Businesses Earn Big Wins with Webinars The business world is becoming increasingly fast-paced and complex. As companies struggle to stay ahead of the curve in an era of endless information, a new demand has begun to develop. Webinars are now an exceptional way for businesses to demonstrate their thought leadership, capture the attention…
6 Ways Customer Reviews Can Drive Content Marketing There are countless benefits to having an abundance of customer reviews. This feedback increases trust, drives brand authenticity, and offers you the opportunity to engage with your customers. But did you know customer reviews can also fuel your content marketing strategy? Content marketing, a form of marketing…
