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How to Create an Online Form That Converts!

Online forms are an underappreciated resource. Mostly because the dull static forms don’t convert anymore! But, there’s a way to create effective online forms! And in this blog, we are going to tell you how to create an online form that actually converts!  

But before we go into the how’s, let’s look at the basics.

Pro Tip: Unsure about where to create free online forms? Check out our builder for FREE with our new plan

What Is an Online Form?

An online form, commonly known as a web form or HTML form is nothing but an interactive page designed to capture user inputs.

Online forms can be of different kinds. They can help collect and collate information related to feedback, research, or management. In addition to that, the best online form builders in the interactive era such as Outgrow let you integrate your forms with all leading CRMs!

For example, take a look at this online survey form for Target Market Analysis.

create an online form

Since online form is a type of interactive content, it engages audiences, captures useful insights, and helps analyze your potential customers better. It’s the easiest and most cost-effective way to study your audience.

Not sure what is interactive content? Check out our complete guide for definition, usage, benefits, and lots of examples and tips! 

Interactive Content Guide

Now whether or not you read our guide, creating online forms is as easy as a pea! Let’s get on to that, shall we? 😀

How to Create Online Forms That Convert

1. Log In

Sign up to the Outgrow dashboard and get started with the form builder free trial.

2. Select the Content Type

create an online form

Outgrow offers a variety of interesting interactive content types for qualified lead generation. You can try these out too. But for now, let’s start by selecting “Form/Survey”.

3. Template Selection

Template Selection

Outgrow form builder software provides you with plenty of layout and template options. You can either choose to select a premade template or start crafting your layout from scratch.

4. Form Builder

You are now seeing the Outgrow form builder dashboard. On the welcome screen, you will find a navigation bar on the left, a preview in the center, and an edit bar on the right.

How to create an online form

Here you can place your welcome message, add personalized images, and your brand logo to give it a personalized touch. You will also be able to design your form with a real-time preview of your work in progress.

5. Questions

Forms are all about your questions. Hence, Outgrow makes the form builder even more creative with plenty of question types that it houses.

Type of Questions

You can select the question type that suits your form the best.

Type of Questions

6. Lead Generation

Let’s be honest here. When you put out that market research form, wouldn’t you want to gather the lead details along with the responses? To help you with this, the form builder provides you with an option to put a lead generation form at the end.

7. Outcome Page

Now is the last impression moment. This can be a good chance to lure your audience with enticing videos or a lucrative offer. Furthermore, you can also link your social media handles here to lead the audience to see your amazing work.

Outcome Page

8. Email Configuration

Email Configuration

If you did end up generating some lead info, you can configure the form builder software to send them personalized emails. Just configure it on the form builder dashboard and you’re done.

Read more about email notification options in Outgrow’s builder here!

9. Embedding

Finally, it’s time to get your form in action by putting them at various strategic sections of your website. Embedding feature lets you display your form in a pop-up, chat, or custom embed. It is a more interactive way of approaching your audience.

For more information on how to create an online form with outgrow, click here!

How Can Online Forms Help Businesses?

1. Generates Trustworthy Leads

Online forms are popular because they can capture trustworthy leads. And an online form builder like Outgrow helps you do that with ease. Online forms can be created for any topic and as such can be used by any business to get deep insights into their customers’ needs.

All you’d need to do is add a lead generation field wherever you would like in your form – on the welcome screen, with results, or before results. Keep in mind to select the “allow verified emails only” option to be able to avoid spam attempts.

Online forms also help with lead management as they can efficiently integrate with CRM tools.

Want to learn more about the basics of lead generation? Check out our all-inclusive guide on lead generation below!

2. Faster to Create, Share and Collect Data

Online forms can be created and shared very quickly. Additionally, the feedback and responses on the form can be monitored in real-time. Therefore, they are a much better alternative to creating and distributing paper forms.

The best online form builder would also allow you to embed your forms in multiple ways so that you can share them wherever and however you like.

3. Cost-Effective Way to Increase Personalization

Another reason why online forms are rising in popularity is that they are a very cost-effective method of achieving results. Apart from that, they can be customized according to the details you would like to collect. This, therefore, makes them one of the best methods of collecting valuable insights about your customers.

And creating an online form becomes even easier with a no-code form builder by your side.

Haven’t tried using Outgrow’s online form builder yet? Sign up for free now! 

3.  Easy to Follow Up and Nurture

Furthermore, online forms can make it very easy for you to follow up with your respondents. Leading online form builders like Outgrow lets you integrate with multiple email automation tools. Therefore, they make it very convenient for you to add them to your mailing list for follow-ups in the future. Remember, nurturing your leads is as important as generating them.

Now, let’s have a quick look at the different form types you can create and share.

Types of Online Forms

Online forms are used for various purposes like online order forms, online survey, forms, etc. Let’s look at the various types of online forms:

1. Online Research Forms

How to create an online form

These forms are incredibly useful for collecting important research data for testing new features, observing trends/patterns, and understanding your customers’ preferences. 

2. Feedback Survey Forms

How to create an online form

These kinds of forms can be used within a business or company to gather any feedback from its employees. These forms make it hassle-free for employees to share any ideas they have or any suggestions they would like to share to ensure the company keeps growing from within! 

3. Customer Engagement Surveys

How to create an online form

Making your customers feel heard and valued should be the hygiene factor for your business. These kinds of forms help in collecting useful feedback in a very quick and easy manner. This way, you can get to learn what they want from your brand and how you can improve.

Plus, any constructive criticism your customers share will allow your brand to grow and improve even more! 

Read more: How to Manage COVID Vaccination Drive With HIPAA Compliant Forms

Top Features of No-Code Form Builder

1. Create Exactly What You Want

Outgrow uses a  WYSIWYG (What You See Is What You Get) builder. This means you can easily edit your form to make it look exactly how you want. That’s why Outgrow is the best online form builder out there! 

2. No Coding Knowledge Required

This is another advantage of the WYSIWYG builder. If you were hesitant about creating your form due to the fear of coding, don’t fret anymore. Once you sign up with Outgrow, you can create as many forms as you like without trying to wrap your head around any coding specifics! 

3. Endless Integration Options

Additionally, Outgrow form builder also offers integration to 1000+ apps like HubSpot, Salesforce, Mailchimp, Zoho, etc. This can help sync your lead data and use them in any way you want to.

That is why Outgrow is the best online form builder you can use! Sign up for a FREE trial now, to unlock all these perks and more for your forms! 

Tips to Follow When Creating Your Online Form

1. A/B test Your Form 

Yes, this is very important! Make sure you have A/B tested the form to check for any discrepancies or errors before sharing it with a larger audience. A/B testing gives you the ability to test run any new updates/changes you may be thinking of implementing to a small group of people first. Then, once you have their opinions and relevant data regarding the new features/changes, you can implement those to the version of the form you’d be sharing publicly.

2. Optimize for Different Devices

Do you always know which device your respondents choose to access your form on? No, right? Hence, ensure they have a delightful experience whether they access it on their desktop, mobile, or tablet. 

3. Highlight the Most Relevant Questions

So, we’ve learned how to create an online form for free using Outgrow. But, how do we highlight the most relevant questions? Simple, using Outgrow’s “Logic Jump” feature! This feature allows you to map questions to the results based on the user’s responses. In other words, the form respondents will only see questions that are relevant to them based on their previous responses. 

4. Don’t Leave Form-Fillers Hanging! 

This is another good tip to keep in mind. Once your respondents have filled out the forms, keep the engagement going by sending follow-ups once in a while. For example, you could share recommendation quizzes or discount offers based on their responses. 


There you have it! We hope you were able to learn how to create an online form for free, its perks, and the various types of forms you can create for your business.

Want to share something we may have missed out on? Let us know in the comments below! 


  1. Sign up with Outgrow
  2. Select the content type and template
  3. Add your questions
  4. Add the lead generation page
  5. Publish and share

Yes! By using Outgrow’s form builder, you can create your very first form in minutes without any coding knowledge. 

We’d say Outgrow! With Outgrow’s builder, you can create your forms in a jiffy. There’s no need for any prior coding knowledge and you can access countless integrations and embedding options to edit, organize and share your form how you want! 

  1. Effective lead generation and nurturing
  2. Faster to create, share and collect data
  3. Cost-effective way to increase personalization

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