Dove's Self-Care Quiz

Dove’s ‘Self-Care Ritual Quiz’: Your Path to Personalized Self-Care

In the wake of the predominant hustle culture, self-care has become more important than ever. And helping customers understand and prioritize it has become the top agenda for many industries. As a marketer, you have a unique opportunity to step in and provide a solution that resonates deeply with your audience.

The key is to offer an interactive, personalized experience that guides your customers in discovering their unique self-care needs and preferences. This can help you build deeper connections with your audience, and position your brand as a trusted partner in their wellness journey.

Dove, a pioneer in promoting self-care and confidence, has introduced an innovative solution to help individuals cultivate personalized self-care rituals: the “Self-Care Ritual Quiz.”

In this blog post, we’ll explore the concept behind the quiz, how it works, and the impressive results it has achieved. Moreover, we’ll reveal how you can create a similar quiz for your own brand and audience without any coding.

Dove Commitment to Self-Care

Dove is a globally recognized personal care brand that has been promoting self-care, inclusivity, and body positivity for decades.

Dove homepage

Beyond their product offerings, Dove has been a leader in driving positive change through their social impact initiatives. Through programs like the Dove Self-Esteem Project, the brand has reached millions of young people, empowering them to develop a healthy relationship with their bodies and feel confident in their own skin.

Their innovative “Self-Care Ritual Quiz” is a testament to their commitment to providing personalized solutions that help people prioritize their well-being and feel their absolute best. Let’s understand more about it!

Dove’s ‘Self-Care Ritual Quiz’

Self-Care Ritual Quiz quickly became a game-changer in the world of self-care. This interactive quiz is designed to simplify the process of building a self-care routine by providing tailored product recommendations based on individual preferences and lifestyles.

How Does the Dove Quiz Works

Dove self-care quiz

Dove’s “Self-Care Ritual Quiz” is a seamless and interactive experience designed to guide you on a journey of self-discovery and personalized self-care. Here’s a detailed breakdown of how the quiz works:

  1. Shower Preferences: The quiz begins by asking about your shower preferences to understand your ideal shower experience.
Dove quiz
  1. Fragrance Preferences: Next, the quiz explores your fragrance preferences and the outcome you are looking for from your body wash. You’ll have the opportunity to choose from a range of fragrance profiles, including fresh, floral, relaxing, warm, and energizing.
Dove's quiz
  1. Skin Type: Then the quiz prompts you to identify your skin type, offering options for dry or sensitive skin.
Dove Quiz
  1. Exfoliation Level: In this section of the quiz, you’ll indicate your desired level of exfoliation in a body polish, with options ranging from gentle to deep.
Dove Quiz
  1. Meet Your #SelfCare Match: Based on your responses to the quiz questions, Dove’s “Self-Care Ritual Quiz” generates personalized recommendations for your ideal self-care routine. These recommendations are carefully curated to align with your preferences, lifestyle, and skincare needs.
Dove Quiz results

Who Is This Quiz For?

Self-care quizzes like Dove’s “Self-Care Ritual Quiz” can be valuable marketing tools for businesses across various industries focused on health, wellness, beauty, and personal care. These quizzes allow companies to engage customers, understand their unique needs, and provide personalized product recommendations. Some key beneficiaries include:

  • Skincare and cosmetic companies looking to guide customers to suitable products based on their skin types and concerns.
  • Wellness brands offering self-care products like bath/body items, aromatherapy, and relaxation aids that can be matched to individual preferences through quizzes.
  • Beauty subscription box services looking to utilize quiz data to curate customized monthly boxes tailored to subscribers’ needs.
  • Spas, salons, and wellness retreats looking to suggest services and packages aligned with customers’ self-care goals.
  • Health food brands, vitamin companies, and supplement makers aiming to recommend personalized wellness routines via quizzes.
  • Online retailers and e-commerce sites selling a range of self-care merchandise and looking to help shoppers navigate product selections.

By leveraging self-care quizzes, these businesses can build customer engagement, gain insights into consumer needs, and drive targeted product recommendations and sales.

The Success of Dove’s Quiz

Since its launch, Dove’s “Self-Care Ritual Quiz” has garnered widespread acclaim and engagement. With many participants taking the quiz and exploring their personalized self-care products, Dove has succeeded in empowering individuals to prioritize their well-being.

The success of the quiz is reflected in the impressive traffic and engagement metrics on Dove’s website. From January to March 2024, the site received a total of 7.59 million visits worldwide, marking a 6.13% increase from the previous month.

In fact, Dove’s website now has an increased monthly footfall of 2.98 million visitors.

Dove quiz' stats

Dove’s success with the “Self-Care Ritual Quiz” can be attributed to several key factors:

Addressing a Genuine Need

As mentioned earlier, the growing demand for effective self-care practices has created a prime opportunity for brands to offer solutions that resonate with their audience. Dove’s quiz taps into this need, providing a valuable resource for individuals seeking to incorporate wellness into their busy lives. This not only increases engagement and conversions but also fosters customer loyalty.

Personalization at the Core

By putting personalization at the heart of the quiz experience, Dove ensures that each user receives recommendations that are truly tailored to their unique preferences and needs. This level of customization fosters a deeper connection between the brand and the customer, leading to higher engagement and conversions.

Seamless Integration with Products

The quiz’s direct integration with Dove’s product lineup makes it easy for users to act on the recommendations they receive. By providing a clear path and product links to purchase, Dove streamlines the customer journey and increases the likelihood of conversion.

Strategic Promotion

Dove has strategically promoted the “Self-Care Ritual Quiz” through a multi-channel approach, leveraging social media platforms, email marketing campaigns, and in-store displays. This comprehensive promotional strategy has helped to raise awareness and drive traffic to the quiz.

The effectiveness of these strategies is evident in the site’s device distribution data, which shows that 88.20% of the traffic came from mobile web users, according to our research.

Moreover, most of the traffic comes from organic channels like social media and search engines. This means that Dove’s strategy aligns well with the user search intent.

Dove's stats

Looks interesting but too difficult to create for your own audience?

Worry not, we’ve got just the perfect solution for you!

How to Build Your Own Quiz With Outgrow

Ready to create a personalized quiz experience like Dove’s “Self-Care Ritual Quiz” for your brand? With Outgrow, you can easily build interactive quizzes that engage and empower your audience. Here’s how to get started:

Sign Up for Outgrow

First things first, sign up for a free Outgrow account to access the intuitive quiz builder tool. Or just log in to your existing account.

Outgrow's homepgae

Choose Your Interactive Content Type

Choose e-commerce recommendations as your interactive content type from Outgrow’s dashboard. You can choose to create from scratch or edit a pre-existing template as Outgrow offers a range of templates to suit your needs.

Outgrow's templates

Add Your Products for Recommendations

Once you’ve selected a template or started from scratch, you can start to import your products from your web store.

Outgrow's dashboard

Suppose, you have your store on Shopify. You just need to click on Shopify and then type in your hostname, API key, and password to import your products.

Outgrow's shopify integration

Then you can start building and customizing your quiz to match your brand’s style and messaging. Add your logo, choose your colors, and tailor the questions to align with your audience’s interests and preferences.

Outgrow Dashboard

Design Your Questions

Create engaging questions that capture your audience’s attention and provide valuable insights. Consider incorporating visuals, such as images or videos, to enhance the user experience.

Outgrow's questions page

Set Up Your Outcomes

Determine the outcomes of your quiz based on users’ responses. Whether it’s personalized product recommendations, tailored advice, or actionable insights, make sure your outcomes provide value to your audience.

You can also leverage the advanced mapping feature where you can map all the outcomes in one go! 

For example, you can recommend “moisturizers” to people who select “dry skin” or “oil clear facewash” to people with “oily skin”. This can be done by allocating different points to different outcomes according to the user’s selection.

Below is the mapping feature for a skin cream recommendation quiz.

Outgrow's mapping feature

Integrate Your Quiz

Once your quiz is ready, integrate it seamlessly into your website or marketing channels. Outgrow offers various integration options, including embedding your quiz directly on your website.

Outgrow's integrations page

Promote Your Quiz

Spread the word about your quiz to maximize engagement and reach. Share it on your social media channels, include it in your email newsletters, and consider running paid ads to drive traffic to your quiz. You can enable social sharing with just a click on the outcome page.

Outgrow's social sharing feature

Analyze Your Results

Track the performance of your quiz using Outgrow’s analytics page. Monitor key metrics such as completion rates, user demographics, and outcome preferences. This will help you to gain insights into your audience and optimize future quizzes.

Outgrow's data exporting feature

By following these steps, you can create a compelling and interactive quiz experience that captivates your audience and drives meaningful engagement.

With Outgrow’s user-friendly platform and customizable features, the possibilities are endless for building quizzes that resonate with your brand.


In a world that often prioritizes productivity over self-care, Dove’s “Self-Care Ritual Quiz” is a motto of empowerment and self-discovery. By providing customers with a simple, interactive way to discover their ideal self-care routines, Dove has boosted engagement, loyalty, and sales.

Why not do it for your own brand? By investing in a personalized quiz experience powered by Outgrow, you can cut through the online clutter. This way you can offer customers a guided, branded journey to discover your products and services.

Create quizzes, surveys, calculators, and more to revolutionize how your customers engage with your brand. And the best part is, that Outgrow offers a 7-day free trial without asking for credit info! 

So, start creating interactive content to take your brand’s presence and engagement to the next level today!

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