16 Content Marketing Tips Every Marketer Needs to Know
Content marketing is the future of marketing that holds the light for it to shine bright. Statistics show that most marketers using content marketing plan to continue investing in the same in 2022. This implies that content marketing is a skill that you don’t just need to know, but master. And that’s why we are here with some expert content marketing tips.
It is always advised to stay up-to-date with the latest trends in your industry. And for this, you need to know tips and tricks to successfully implement your organic marketing strategies.
So, in this blog, we will discuss top content marketing tips that will help your business grow. To get some experts’ advice on content marketing, continue reading.
What Is Content Marketing?
Content marketing is the process of creating and distributing relevant, valuable, and consistent content to stimulate the audience’s interest in your products or services. It includes online content such as blogs, podcasts, videos, infographics, social media posts, etc.
As a marketer, it is important to produce content that can make you stand out from the crowd. A carefully devised content marketing strategy can help you do just that.
Moreover, content marketing has been constantly growing. Its market share is expected to increase by USD 487.24 billion from 2021 to 2026. This is increasing the need and relevance of content marketing for marketers all over the world.
Now that we know how important content marketing is, let’s discuss some content marketing tips that you should implement.
Content Marketing Tips You Need to Implement
Content marketing has now become an indispensable part of any marketing strategy. So, we have listed the content marketing tips that will help you ace like a pro.
1. Understand and Know Your Audience
The first step in creating good content is to understand your audience. The basic necessity that any content piece should fulfill is delivering meaningful content. For this, you need to have a great understanding of what your audience wants.
Before curating content, consider your target audience. Ask yourself what would they want to know. Furthermore, you need to look for the platforms where your audience is browsing, and the keywords that they are using to search. This will help you know what problems your audience is facing.
Another great way of knowing your audience is by asking them directly. You can circulate forms and surveys including questions about their experience with your brand, changes they want to see, the content they want to receive, etc.
Here is an example-
Asking the basics of who, why, what, and where will make you understand your audience better. All the above practices help in creating valuable content for your marketing campaigns and make your content marketing efforts more effective.
2. Make Your Content a Reflection of Your Brand’s Value
All your content pieces need to be a reflection of your brand’s values. They should deliver your brand’s message and core principles across all content pieces and channels. This builds a consistent brand identity and helps people resonate with your brand better.
A good way to ensure that your content reflects your brand’s voice is by preparing brand guidelines that need to be followed by everyone. You can also release publishing and printing guidelines according to your requirements.
3. Use Various Content Formats
Another tip that makes it to the list of effective content marketing tips is using different formats. Different content types are beneficial differently across different platforms. The scope of online marketing is so wide and you should not let that go to waste. Explore and experiment with different content formats.
Sticking to only two to three mainstream content formats will make your content seem boring and repetitive in a way. Normal text-only content no longer cuts. People like variety and hence, you need to deliver accordingly.
For example, have a look at how Outgrow showcases different types of content on its homepage.
Don’t be afraid to try. Various content formats rise and fall in terms of statistics at different times. Exploring and experimenting will give you leverage and the upper hand in adjusting your content from time to time according to the ongoing trends.
4. Create Unique Interactive Content
Talking further about the different engaging types of content, this content marketing tip will give you a unique proposition and make you stand out. Interactive content is a form that attracts users while making communication a two-way street. It engages the audience and makes the whole experience interactive as well as personal.
It has been seen that 45% of marketers claim interactive content to be one of the most preferred types of content that they use. Additionally, interactive content is better at generating leads as compared to static content.
Moreover, using interactive content will provide you with the liberty to use many forms of content under one roof. It includes quizzes, calculators, forms, polls, assessments, giveaways, etc. You can acquire a good number of qualified leads by incorporating these interactive content pieces into your content marketing strategies.
To up your content marketing game, you can try Outgrow for creating interactive content. Outgrow is a tool that makes creating interactive content simple and smooth. You can use its no-code tools to curate personalized and customized content pieces.
Try out Outgrow today and Sign up for a 7-day free trial!
5. Focus on User Experience
Next on the list of content marketing tips is user experience. Users should always come first. Content marketing cannot be successful if you neglect your users and their experience. If your user experience is not up to the mark, even your most well-written content won’t work.
A smooth user experience starts with a slick website. Make sure it loads and re-loads quickly. Add navigable features to your website to make search easy for users. Furthermore, your website also needs to be mobile-friendly for ensuring a good user experience for mobile users.
To ensure that your users like what you offer, the content on your website should be crisp, clear, and consistent. Make your website as accessible as possible with carefully placed CTAs.
Focusing on user experience will increase your chances of getting more leads and converting them into customers.
PRO TIP: To check how your page is performing speed-wise, use tools like PageSpeed by Google. This tool will help you find the speed of your website’s pages and also provide feedback for improvement. GTmetrics is another great for the overall website analysis.
6. Optimize Your Content for Search Traffic Potential
If your target audience is unable to find your content, there is no use in producing content in the first place. Even your best pieces won’t perform if they are not optimized enough to be found.
A healthy content marketing strategy focuses on keywords to drive content because the higher you rank with keywords, the better you are on SERPs.
Understand what your target audience is searching for and accordingly optimize your content. Use keywords that are relevant to your product or service.
For optimizing your content follow these steps and you will see the change-
1. Write friendly URLs that have 3-5 words
2. Use target keywords in your Title and Meta description
3. Make use of internal linking
PRO TIP: You can use tools such as SurferSEO to optimize your content. This tool helps in finding great content ideas and profitable keywords that will rank you better. Frase is another tool that you can use for content optimization which will grow your organic traffic and increase conversion rates.
Worried about starting your keyword research journey for optimization?
7. Analyze What’s Working Best for Your Competitors
Being aware of your competitors is always a good idea. It helps you strengthen your strategies. Analyzing your competition’s work will help you in reflecting upon your content and show the scope for improvement. You will be able to understand what you are missing out on and what you can do better.
Understand what type of content they are posting and which ones are working for them. Try and incorporate similar or better content pieces in your strategy.
PRO TIP: Use tools like Semrush and Ubersuggest that help you in checking your competitors’ top-ranking pages and what keywords they use. Their Market Research and Traffic Analyzer features respectively help in unveiling competitors’ tactics and strategies.
8. Create and Manage a Content Calendar
A content calendar is a written schedule that one maintains to plan all the upcoming content. It helps in making the content publishing process organized and systematic.
Managing a content calendar will make your content marketing strategies more efficient and successful. It keeps everyone aligned on the entire content creation process. Moreover, content calendars help you keep track of your progress and maintain consistency.
Here is a template you can use. Share this with all team members so that they can update their progress. You can add different fields for types of content, platforms, views, etc. Add checkboxes and lists. You can also color-coordinate the calendar. Customize it as per your needs and get rolling!
9. Avoid Fluff Writing; Always Go Actionable
Fluff writing is content that doesn’t add any value, is repetitive, and is unnecessarily wordy. It is advised to avoid such writing to make your content piece more readable.
It can make your content seem boring with no real value being added. Consequently, with big chunks of text, readers can easily lose interest as their attention gets divided.
Furthermore, when people read content, they look for tips that can be implemented. So, it is always a good idea to include actionable points that your readers can implement in real-life. Actionable points should be explained in a way that they seem easy to achieve.
10. Create Impressive and Shareable Graphics
When content is represented in the form of graphics, it becomes more receptive. Nowadays, people have a short attention span, so they avoid going through long pieces of content. They want graphics that give them the necessary information in just one glance.
Graphics help in simplifying complex concepts and improve your content’s readability. They are also more shareable. The amount of reshares a post gets on social media helps in increasing the brand’s reach.
Infographics are becoming popular because research shows that people remember 65% of the information they see in a visual.
You can use tools like Canva or Adobe to create graphic content based on your expertise level. If you’re a beginner and looking for a free tool, go for Canva. If you need advanced graphics though, Adobe is your best bet!
11. Use Smart (Free) Content Tools
To make your life easier, make the best use of smart tools that are available for free on the Internet. They can help save a lot of time and effort.
For almost every task that you do manually, there exists a tool that can help you do it more efficiently. There are tools for SEO, research, collaborations, analytics, etc.
For example, BuzzSumo and UberSuggest are tools that can be used for improving your content research and writing. They help in coming up with unique content ideas and streamline the content creation process. You can search for relevant keywords and their search volumes using these tools.
For content sharing and collaboration, Asana and Google Docs are some of the best tools available out there. They help in collaborating on projects, sharing details, editing seamlessly, and tracking your progress regularly.
In content marketing, the readability of your content is the most important factor. To improve this, you can use tools like Grammarly and Hemingway. They offer free google plug-ins and a great dashboard to automatically correct grammatical errors and fix your copywriting.
Get the entire list of free content marketing tools here⬇️
12. Make Use of Email Marketing
Email marketing has now become essential for every content strategy. Hence, building an email list will exponentially improve your content marketing.
Research shows that for every $1 you spend on email marketing, you can expect an average return of $44. This information in itself is a reason enough for you to start utilizing email marketing.
Emails have a huge room for personalization. Therefore, you can segment and target your emails to specific audiences.
Don’t know where to start? Here are 10 powerful list-building tools you can check out!
13. Explore Organic (Free) Content Collaboration Opportunities
Now, making it to the list of content marketing tips are collaborations. Organic content collaborations increases reach and bring in organic traffic to your website. Free collaborations may also help in generating more high-quality leads.
When you opt for free collaborations, you reduce marketing costs. Moreover, organic collaborations help in establishing long-term meaningful relationships. Exploring content collaboration opportunities may bring a fresh perspective to your products.
To get started with the collaboration process, research and find authoritative websites in your domain and reach out to them with a mutually-benefiting proposition.
Next, go to their LinkedIn page and find a couple of contacts that may be relevant to the approach like a Content Manager, Outreach Specialist, Marketing Lead, etc.
14. Don’t Forget the Ongoing Trends
To always stay ahead in the game, you need to be aware of the ongoing trends.
You need not always create entirely new content just for the sake of trends, but you can update and tweak your existing content to suit the trends.
Many platforms have algorithms that promote and push only trendy content. So, for increased visibility, you need to produce content keeping in mind what’s trending.
15. Set Measurable Goals and Track Consistently
For your content marketing to achieve success, you need to set measurable and concrete goals that determine your vision.
These goals will help you in tracking progress later on. They can be short-term as well as long-term. For example, get 10 shares on a post, generate 50 leads in 10 days, get 15 signups for your email list, etc.
Since the results can be put as a quantifiable number, measurable goals become easier to track. Moreover, regular tracking helps in understanding what kind of content is working for you and what changes you’d need to make.
16. Revamp, Repurpose, and Remarket Existing Content
Revamping, repurposing, and remarketing existing content can be the makeover your content needs to be back on top! Your best content deserves to be seen by everyone.
So, revamp your content by taking a previously-written outdated topic and updating its content. You can optimize the content for a new keyword, add new graphics, change the stats, interlink to your other related blogs, etc. to make it rank.
Additionally, you can remarket existing content by re-engaging visitors who interacted with the content but didn’t convert.
You can also repurpose existing content to promote it in different formats. For example- turn your blogs into videos or your videos into social media posts.
Want a quick example? Here’s a blog on Free Content Marketing Tools (that you MUST READ!).
We converted this blog into a LinkedIn listicle post. And see how it went viral and gained appreciation from top marketers!
Now, that all the tips are clear. Let’s hear from the experts.
Less-Known Tips From the Experts
It’s always a good idea to hear from the experts themselves. Let’s have a look at some tips that the experts advise.
1. Sonia Simone, Co-founder and Chief Content Officer of Copyblogger
Sonia Simone tells us the importance of telling quick stories.
“This is a powerful one, but in a lot of ways, it’s the hardest one to bring in, and that is to tell a good story. You can tell a good story right off the bat, or you can lead into it. They’re both very, very powerful. Your ability to tell a quick, relevant, punchy little story is something that can do more for your content than probably anything else you’ll ever learn how to do. If you want to get some ideas about how to tell these quick, effective stories, look at jokes. Look at the way that jokes are constructed and the way that they’re told, especially fast jokes, quick jokes.”
2. Neil Patel, Co-Founder at Neil Patel Digital
Neil tells us to stand out by experimenting with new topics and formats.
“The blogosphere is competitive. There are over a billion blogs. That’s one blog for every seven people. How are you going to compete? Don’t regurgitate the same information over and over again. People are tired of reading 12 SEO tips that’ll double your traffic. There might be different variations of that number but there are probably hundreds of articles on that subject. If you write something new, or fresh, that hasn’t been seen before, you’ll more likely get traffic, rankings, and even social shares. Try creating video and audio-based content, it has a much better connecting value.
3. Matt Heinz, CEO of Heinz Marketing
Matt emphasizes the need to focus on your customers.
“Listen to your customers. Find out what makes your buyers tick. Address issues that they have in their business right now. Focus on making them smarter, and better. Help them reframe questions or issues or challenges they have right now. The more your content directly addresses those issues, the more valuable it will be.”
4. Nadav Dakner, Founder and CEO of InboundJunction
Nadav tells us to monetize our site without spamming.
“At the risk of stating the obvious, nobody likes spam. The question is, How can you monetize your site without becoming a spam lord or creating something new? There are tons of native, unobtrusive ways to monetize your existing site. Give financial life to your images, take advantage of other people’s content, and make every word count. You just have to find the right combination of techniques and tools that work for you.”
In this blog, we discussed some of the most effective content marketing tips and techniques that one can implement to improve their content marketing strategy. There is no rocket science required to ace content marketing. You just need to follow a few simple tips and the results will show.
One such idea is to create unique and interactive content. This will help you stand out from the crowd. So, check out Outgrow to solve all your problems related to interactive content creation.
Sign up for a 7-day free trial with Outgrow and start creating!
1. What are the essentials of a content marketing strategy?
A robust content marketing strategy has the core elements of buyer personas, a strong action plan, brand positioning, value offerings, and set goals to achieve.
2. What does good content marketing look like?
Good content marketing is a well-round up of relevant and valuable content. It is focused on creating and distributing consistent content. Good content marketing attracts, engages, and retains an audience.
Divya Garg is a Marketing Generalist at Outgrow. You will find her scrolling through Instagram and Pinterest in search of ideas. Art is her safe space; be it writing, music, or drawing.