How Companies Use Calculators For Product Hunt Promotions
You only get one chance to list your product on Product Hunt (PH). However that doesn't mean that you cannot engage with the PH community thereafter. One strategy that many companies use is to launch calculators, assessments, or recommendation engines as side projects.
This ensures that they can continue to milk the PH traffic even after the launch of their primary product. These interactive tools provide instant gratification and get a lot of traffic to parent website. Thus, they perform really well on Product Hunt.
Sounds like a plan? However, before you get started, here's some inspiration. We got you examples of 5 companies that're using interactive content to kill it on Product Hunt.
Related Read - Top 5 Viral Calculators that Broke the Internet
#1 Crew.co (1308 Upvotes)
It is not usual for a calculator to get more than 1.3K upvotes. However, Crew.co built the 'How much does a website cost?' and proved it otherwise. This calculator helped users calculate the cost of developing a new website. The calculator added real value by helping people answering the budget constraints of people planning to build a website, or hire designers and developers.
#2 FrontApp (970 Upvotes)
Frontapp, a tool that enables businesses automate their customer support, built an 'Equity Package Calculator' to help startups hire more efficiently. Candidates could alter the values in the calculator to estimate the value of equity package in different scenarios.
Now, one might feel that the calculator doesn't have much to do with their customer support business! Yes, it might not. However, the calculator’s audience is pretty similar to their prospects. And by marketing this calculator, Front is actually adding value to its prospects and putting itself in positive light. The calculator currently has 950+ upvotes and sends regular traffic to the Front website.
#3 Crew.co (849 Upvotes)
Looking at the success of its first calculator, Crew.co came up with another calculator named 'How Much to Make an App?' This helped users estimate the cost of creating an app, thus addressing their most pressing concern. The CTA, in this case too, redirected the users to the Crew.co website, thus acting as a revenue stream for their business.
Want ideas to build similar calculators and quizzes? Check out our idea spreadsheet.
#4 Baremetrics (690 Upvotes)
Another excellent case of nailing the use of calculators on Product Hunt is the 'Build vs.Buy Calculator' developed by Baremetrics, a subscription analytics and insights tool. The calculator helped users estimate the cost of developing tools in-house versus opting for subscription. The motive behind the calculator? Customer education and value based selling. Since Baremetrics has a subscription based revenue model, it made complete sense to have a tool which helped customers compare in-house development with subscribing to a tool like theirs. And when that's supported by hard numbers and facts, the point is sure to come across strongly.
#5 Veed.me (596 Upvotes)
Veed.me, a curated network of experienced videographers, posted a calculator on Product Hunt to educate its users about the estimate cost of making a YouTube video. This calculator provided users with upfront value without them having to make any commitment or actually create a video. Relevant questions made the output more authentic, touched upon a lot of critical parameters, and thoroughly engaged the target audience for the site - people planning to create a video or looking to hire videographers.
These success stories are hard to ignore. Not only do they speak highly about the power of interactive content for customer engagement, but also emphasizes on the importance of innovation.
If you are also planning to innovate your marketing strategies and attract more visitors to your business using interactive content, we can help.