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Top Social Media Trends to Focus on in 2022 [Infographic]
14/12/2021 Mahak Gupta
3 min read

Top Social Media Trends to Focus on in 2022 [Infographic]

According to recent studies, most marketers have come around the idea that social media trends have become critical for their business and brands’ value since the pandemic. 

It is a known fact that efficient social media efforts help seek major returns both in terms of driving customers, as well as building trust among the target audiences.

However, since 2021 is about to end, we are all trying to find ways to improvise our existing social media marketing strategies for the upcoming year. So, here we are with an insightful infographic to walk you through the top social media trends that you need to focus on in 2022!

Whether you are a newbie in the field of social media marketing or an experienced marketer, this article has everything you need to know about social media marketing in 2022.

Summary

We don’t want you to miss out on any major turning point from 2021. So, let’s double-check your priorities with this quick summary and get you ready for 2022.

Global Social Media Statistics

It is clear that social media trends have gone through major changes in 2020 and 2021. Instagram stories and reels, Youtube shorts, TikTok short videos, and social audio platforms like clubhouse, etc are some of the most popular trends of 2021.

Let’s take a look at some global social media stats:

1) Currently, there are 4.55 billion social media users equating to 57.6% of the total global population.

2) Facebook is still the most widely used social media platform followed by Youtube, WhatsApp, and Instagram. There are 2.895 billion social media users who use Facebook.

3) 73% of marketers believe that social media is effective for their business. Moreover, 26.2% of customers use social media to find products for purchase.

4) 43 billion social media users access social platforms using mobile devices, while only 1.32% of them use social media using a desktop.

Social Media Trends For 2022

We are not astrologers who can predict the future of social media based on its stars. But we can definitely gain some useful insights for 2022 from the social media trends and statistics of previous years. So, let’s look at some actionable tips and trends that you can include in your social media marketing strategy for 2022.

1) New Social Media Features:

Did you know that TikTok surpassed the 1 billion mark in September 2021? Latest social media features like live videos, reels, YouTube shorts, short stories are surely worth trying in 2022 for a trending social media experience.

2) Collaborate With Influencers:

Working with creative influencers and micro-influencers can help you grow your social presence. They can promote authenticity and build trust among your target audiences. It has been estimated that the budget for influencer marketing can increase to 12.7% in the next few years.

3) Social Commerce Continues:

Social commerce has seen rapid growth in the year 2021. With increased social media consumption and pandemic regulations, social commerce has been able to thrive and grow vigorously. Most shoppers prefer buying products from social media directly. Moreover, e-Marketers are predicting social commerce to be an $80 billion industry by 2025.

4) Creative Content Is the Key:

Though short videos are a hot trend this year, it is proposed that user-generated content and long-form content will have a major comeback in 2022. Moreover, interactive and creative content still tops the marketing strategies for most companies and brands. 

content marketing

Conclusion

This year has proved that social media is a very powerful weapon. So, by following the latest social media trends and promoting creative, interactive content, you can easily excel at the digital marketing game. 

Now that we have discussed the important social media hacks to prepare for in 2022, why not sign up for Outgrow’s free trial, and create interactive and personalized content to fine-tune your strategy furthermore?!

Interactive content

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