Top Instagram Influencers We Love (And You Should Too!)The gram tram is growing bigger by the day; Instagram is set to hit a billion users this year; the user base is larger than that of Whatsapp and Facebook Messenger combined. With such staggering stats, no marketer can afford to miss the eyeballs on Instagram. This is probably why many individuals, brands, and firms are now Instagram to humanize their interactions with their clientele/followers showing a host of content (albeit glamorized). These influencers boast followers to the tune of millions. While they may not be professional marketers, they utilize their huge following to shape key trends, promote brands, products and spread a message. In this list, we give a shout out to the top digital marketing influencers on Instagram, who are redefining marketing. Let’s dive in. Related Read: Top 10 Content Marketing Influencers
#1 ShondurasHandle-@shonduras Followers- 254k Sean McBride aka Shonduras has quickly become one of the top social media influencers on the web, most notably via Snapchat and Instagram. Since then multiple brands have collaborated with him to reap rich rewards. He now continues to spread the smile through his infectious posts on Instagram and Youtube under the theme “Best day ever”
#2 Steven BartlettHandle-@stevenbartlettsc Followers-209k Steve’s claim to fame is that he is one of the youngest CEOs for a mainstream organization (he is 25 currently). He founded Social Chain, a social media marketing agency, which in his words “moves fast and delivers innovative and tangible results”. Social Chain is an amalgamation of popular Instagram and Twitter handles that Bartlett acquired to create a community of influencers. The audience he obtained in the wake of his acquisitions is alluring to brands like McDonald’s, Puma, Fox and many others who now work with him on a regular basis. Bartlett continues to disrupt the industry and influence youngsters day to day.
#3 Cyrene QuiamcoHandle-@cyreneq Followers-4.6k Cyrene is an influencer commanding tens of thousands of dollars per campaign to promote companies like, Samsung, The Voice, MTV, and a flurry of other companies. Her art on social media is family-friendly and fun, making her one of the most liked and relatable “influencers” on social media. She started off featuring unique “drawings” of her stories which gained her great social traction. Her 2-minute stories chock full of curated content takes about two days to create. Many brands who want a piece of the action have collaborated with her for promotions.
#4 Kristina BazanHandle-@kristinabazan Followers-2.3m Kristina is numerous things, including the organizer of Kayture, a fashion blog and a little group of skilled people who work with Kristina to convey presentation and creative assistance to brands like Dior, Guess, Louis Vuitton, Dolce and Gabbana, and numerous others. She has more than 2.4 million followers on Instagram alone and many more on her fashion blog Kayture.
#5 Tim KarsliyevHandle-@dailydose Followers-1.2m Tim Karsliyev, the founder of Daily Dose, has a network of 200+ million on Instagram. Many people on this list are trailblazers and Tim is also one in his own right. He created one of the most successful motivational Instagram accounts driven by the sole intention of bettering lives. His brand of positivity is not the boisterous one like that of Shonduras but a more thoughtful one. His take has takers as evidenced by the fact that he is able to reach out to one out of four Instagram users.
#6 Gary VaynerchukHandle-@garyvee Followers-3.1m This list comprises of a lot of millennials who are new to the entrepreneurship world. Gary, on the other hand, is a veteran at this. In addition, he has the instinct for identifying path-breaking ideas at a nascent stage (an early investor in Snapchat, Facebook, and Instagram). Also his strong understanding of branding, marketing and storytelling help him to run Vayner Media along with a host of other ventures as he continues to inspire legions of entrepreneurs and marketers who refuse to tread the beaten path.
#7 Scott StrattenHandle-@unmarketing Followers-6k Scott Stratten is the President of Un-Marketing. He is one of the primary speakers on the planet helping a host of companies to demystify the disruptive climate. Also, his counter-intuitive take on marketing has been propagated further through the series of books, blogs, and talks on the topic of “Un”marketing. Furthermore, after running a host of successful campaigns for marquee brands now he focuses only on talking at events for brands like Walmart, Adobe, IBM, Microsoft, Hard Rock Cafe, Cirque du Soleil and Saks Fifth Avenue.
#8 Dave KerpenHandle-@davekerpen Followers-3.9k People on this list are successful by propagating ideologies that are in line with their character. In accordance with this, Dave Kerpen is the “nice guy” of the lot. Through his “Likeable” media company he teaches brands how being nice pays. Similar to Scott Stratten, Dave has extended his Likeable range of products right from his NYT bestseller “Likeable Social Media” to his media company. He continues to provide his unique perspective by keynoting corporate conferences.
#9 Jay BaerHandle-@jaybaer Followers-12.2k Another addition is Jay Baer, unlike many others on this list, Baer has been in the game for 24 years. He has served as a branding strategist, political consultant, speaker and digital marketer. Another feather in Jay’s hat is that he has created five multi-million dollar companies from scratch. Also, he now helps brands double their digital success through his consultancy Convince and Convert.
#10 Kim GarstHandle-@kimgarst Followers-68.6k Kim Garst is a seasoned social media pro. There is a unifying theme that resonates across all the content she posts on various media: Increasing the ROI of your business through social media. Her book “Will the real You please stand up?” focuses on the importance of originality. She propagates this school of thought through her social media consultancy “Boom”. To conclude, we hope you enjoyed the list as much as much we enjoyed putting it together. Also, if you think we have missed out someone? Also, let us know in the comments. Finally while you get busy following all these influencers, check out Outgrow's Instagram page.
Adithya handles SEO and occasionally writes content at Outgrow. When he isn’t doing either he can be seen burning around the corners of the local mountain biking trail and racking up KOMs on Strava.