How to Use an Online Travel Quiz to Boost Your Conversions?

With an increasing number of people willing to travel, the number of travel companies is also on the rise. So, how do you stand out from your competition? Look no further! We have an outstanding solution for you with a sure-shot chance of success – Travel Quiz.

In this blog, we will discuss everything you need to know about an online travel quiz and how you can utilize it to scale your business and improve overall profits. We will also show how to create your own quiz in minutes with the help of a quiz maker. So, let’s dive right in!

What Is a Travel Quiz?

A travel quiz is an interactive experience that asks your users a set of travel-related questions and provides them with a unique outcome based on their responses. Sounds fun, right?

Let’s check out an example to understand this better.

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This quiz by Travel Channel asks you some interesting questions about yourself, analyzes your responses, and at last comes up with the destination you should travel to! We tried it and got Machu Picchu. What about you?

Types of Travel Quizzes

The example we discussed above is just one type of travel quiz. However, there can be multiple other forms of interactive travel content that you can create to provide valuable and personalized solutions to your clients and grab their attention!

Let’s discuss the most important types of travel quizzes that you can create-

Travel Destination Quiz

We’ve already discussed this one. This kind of quiz asks you some questions about yourself including your habits, traits, and preferences, and then comes up with a travel destination recommendation for your next trip.

Let’s check out another example by Outgrow.

This ‘Ultimate Summer Destination Quiz’ by Outgrow is packed with fun questions and amazing solutions. This caters to all the confusion that travelers face while planning their trips. You can create such quizzes for your travel website and help out your clients make easy decisions.

And the bonus point here is that interactive content like quizzes helps increase your engagement 2X times as compared to static content! Hence a quiz is equal to engagement plus conversions!

Travel Cost Calculator

Travel cost is generally one of the first things that come to our minds when we think of planning a vacation. It is one of the most important factors considered by travelers. And, nothing can help them better than a website calculator!

So, to help your travel clients find out an estimate of the total cost they’ll be spending on their next trip, you can create an interactive travel cost calculator for your website.

This calculator will ask users for some basic information about their destination, preferred means of travel, etc. and provide them with an estimate of the cost.

Let’s check out an example-

This travel cost calculator asks mountain climbers some questions about how they’re planning to travel, the location they want to start climbing from, etc., and provides an idea of the cost they’ll have to incur for their trip.

This is an amazing solution for all the wanderlust people who wish to travel but are hesitant to take the first step because of budget constraints.

NOTE- 

You can create amazing travel-related interactive experiences for your website using Outgrow’s interactive content tool. And remember, no coding is required! So, sign up for their 7-day free trial and start now!

Travel Trivia Quiz

This type of quiz works best to pique the interest of travel enthusiasts who travel quite regularly. A travel trivia quiz is a fun quiz that tests your knowledge with respect to travel destinations around the world. This is a great way to engage customers and make new users aware of your brand.

This travel trivia quiz by Outgrow displays some pictures of popular travel destinations and asks users to identify the locations. It’s a fun way to test how much your travel clients know or remember about their favorite vacation destinations. Moreover, the images in all the questions make the quiz even more interesting.

Try out the quiz yourself and let us know if you’ll create it!

Travel Giveaway

Giveaways and contests can work wonders in getting more people to visit your website and boosting your engagement rates. So, by creating a travel giveaway for your website, you can see your engagement rates skyrocket in no time. Let’s check out an example!

This is a great giveaway template that lets a user can partake in a contest to win a free trip by simply recommending the travel website to three of their friends or acquaintances. Awesome, right?

Who would shy away from participating in a contest like this now? So, create a fun travel giveaway for your website ASAP!

Travel Product Recommendation

Traveling requires a lot of planning, and avid traveler makes sure that they have got everything they would need on their trip. So, you can always make some extra profits by selling travel products on your website through interactive product recommendation quizzes.

You can simply ask some questions about your users’ requirements and recommend the most suitable travel product for them. Let’s understand this better with the help of Outgrow’s ‘Which Tripod Do You Need to Have?’ recommendation quiz.

This quiz asks some questions about the weight and height preferences for your tripod, budget, etc., and comes up with options that might suit your requirements. You can use this template to create a similar product quiz and add links to your products on the results page. Get started here!

Travel Chatbot

To make the experience smoother for your website visitors and resolve their queries in minutes, you should definitely utilize a travel chatbot. A chatbot can let your users directly interact with your website and ask their queries. This, in turn, boosts engagement and increases the chances of conversion.

This Hotel Chatbot by Outgrow is the perfect example of a travel chatbot. It asks the users to share their feedback after their stay at the hotel. This can be a useful tool to collect information and improve the services you provide.

How Can a Travel Quiz Boost Your Conversions?

You can utilize a travel quiz in multiple ways to make the most out of it. Let’s check out some ways to distribute your travel quiz effectively and get your conversion rates to skyrocket.

1. Embed on a Website

Your website is the most important part of your business and you’re most likely to make the most sales through it. So, embedding your travel quiz on your website can be an outstanding way to increase your engagement and overall conversion rates.

Whenever someone visits your website, the first thing they notice should be your quiz. Using Outgrow’s embed types, you can choose the best placement and embed type for your website quiz as per your goals and requirements. This will help you get them hooked to your website and increase the chances of conversion.

This travel quiz by Rutopia is embedded on their home page. You can simply click on ‘Request Your Trip’, read some instructions and then answer a few questions and get a trip designed that suits you best!

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2. Send Interactive Emails & Newsletters

Emails and newsletters are important marketing tools that you can utilize to distribute your interactive travel quiz. You can embed your quiz in your weekly or monthly newsletter and urge your subscribers to take it. And if you’re using Outgrow to create your travel quiz, you can use their ‘Launch in an Email’ feature to promote your content through email marketing campaigns.

This will let your users access your travel quiz directly from your newsletter or email, ultimately improving your response rate and your chances of converting.

Here’s an example of an interactive survey email from Really Good Emails.

3. Create Interactive Blog Posts

Most travel companies have a blog to engage and educate their audiences. But we have a trick to make those static blog posts turn into interactive posts.

To make your travel blog more engaging, you can embed your quiz or calculator into your blog post. If you’re using Outgrow’s quiz maker, you can easily do this by copying the embed code from the ‘Configure’ tab and pasting it into your blog’s text editor. This is the same code that we use to embed on websites.

Having a quiz displayed while users are going through your blogs may direct them to check it out and they even might show interest in your plans. This way, you’ll have a warm lead and even the lead details. 

These are some of the embed types that you can go for when you create a travel questionnaire for your website.

4. Share on Social Media

Out of 4.8 billion internet users, 93.33% are active users of social networking sites. This is reason enough to focus on social media marketing as part of your digital marketing efforts. By sharing your travel content on social media platforms, you can widen your reach and engage your followers with immersive content such as travel quizzes, giveaways, calculators, product recommendations, etc.

The bottom line is that social media marketing can work wonders in helping you achieve your business goals!

5. Utilize Influencer Marketing

This is the era of influencers. Macro and micro influencers are ruling over social media right now and if you wish to take your travel marketing game up a notch, influencer marketing is your key.

So, research and get in touch with influencers from the travel industry, and urge them to share your travel content including your quizzes and calculators on their social media handles.

Online quizzes can easily get viral if they’re created strategically. And hence, once people start taking your quiz, it can gain you significant traffic on your website and plans.

How to Create a Travel Quiz on Outgrow?

Outgrow’s quiz maker tool is extremely easy to use. Let’s check out the steps you need to follow to create your travel quiz on Outgrow.

1. Log in to the Outgrow dashboard and select a content type. You can simply choose “outcome quiz” or even try out “calculator”, “giveaway”, or other content types as previously discussed.

Once you’ve chosen a content type, you can proceed to select a suitable layout for your interactive travel content.

2. After choosing the layout, you’ll be taken to the builder. Here, you can start setting up your welcome screen, add questions, draft the answer options, and display elements like background images, other media, button texts, CTAs, etc.

3. Once you’re done with the above, you can proceed to set up your outcomes or results. You can do this by navigating to the results screen from the sitemap.

4. Once everything is set up to your satisfaction, you can click on ‘Go Live’!

5. To promote your quiz (which is your main goal), go to the ‘Configure’ tab. Here, you can set up the email automation features or get the embed code for adding the quiz to your website, blogs, emails, etc.

These are the 5 simple steps you need to take in order to create and distribute an interactive experience for your beloved travel clients!

All Set to Create Your First Travel Quiz?

In this blog, we’ve tried to discuss all things interactive that you can do to improve your travel website and provide your clients with an immersive experience when they visit your site to make their bookings.

A travel quiz can make all the difference! So why not try it for free? Sign up with Outgrow’s free trial and create the most amazing interactive content for your clients!

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