7 Ways to Put Teeth into Your Organic Marketing Strategies
An organic marketing strategy can help you thrive only if you do it right. The following tips will all but ensure your success and help you with your lead generation and conversion without wasting your time or money.
Ideally, marketers would like to generate more leads and convert more customers with easy organic content marketing strategies. However, this isn’t always possible, mostly because organic marketing isn’t taken very seriously.
A new blog post every now and then and a simple Facebook status update aren’t powerful enough by themselves to truly make an impact on your business. You need a comprehensive approach.
Organic marketing strategies should be just that — strategies. You’ll need a detailed plan of action that will cover you on all fronts.
Around 20% of small businesses spend, on average, up to $50,000 a year on advertising.
If you want to reduce your spending but increase the effectiveness of your organic marketing strategies, you should take a look at the following tips that will help you along.
Know Your Audience
Every good marketer is aware of how important it is to know their audience. Only by knowing who they are, what their needs and wants are, will you be able to come up with organic online marketing strategies that resonate with them.
With this in mind, learning more about your audience is easy enough when you already have the right marketing strategy in place. New businesses struggle with this task a lot.
The first thing that a new SMB should do is create an ideal customer persona. Who would be interested in your products or services? What are their demographics? Be as detailed as possible.
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Identify Different Social Media Platforms You Can Use
With one in three people around the world being active on social media, you can exponentially increase your customer base through your business social media accounts.
Naturally, there’s a catch. Every few months, a new network sprouts up, and if you create an account on every popular platform, you’ll find it hard to keep up.
You’ll need to identify the top platforms that you can easily use for your organic marketing strategy, be it for your restaurant or your e-commerce business. Limit the number to two or three platforms at most, and remain active there.
It’ll be easier to commit to fewer platforms, and you’ll have a more personalized approach that will be more effective.
Build Evergreen Content
Most marketing strategies require you to invest a lot of time and money, but they’re only effective for a short while.
If you want long-term effects, you need to create evergreen content.
The beauty of evergreen content is that it can be reused a million times, and still manage to generate more leads and convert more customers.
Some of the most popular types of evergreen content include:
- How-to guides
- Case studies
- Best practices
You can always tweak and optimize this type of content, but if it’s truly evergreen, you’ll usually be able to reuse it without any effort. Interactive content can be a great way of repurposing your content while generating qualified leads.
Use the Latest SEO Technology (e.g., Google Search Console)
SEO will help you rank higher on SERPs and boost your website traffic. However, this isn’t a one-time thing, and you’ll always need to revise and upgrade your SEO tactics.
Tools such as Google Search Console allow you to use analytics to optimize your content, troubleshoot indexing problems, analyze your pages, improve your mobile optimization, and more.
Target Social Media
As mentioned, social media platforms can help your business thrive. Posting regular content will increase your visibility and brand awareness, and using social media targeting tools will boost the effectiveness of your organic marketing strategy even more.
Platforms such as Facebook have amazing targeting features that will help you customize your content and reach your target audience more effectively.
Over 34% of customers will make an unplanned purchase if a brand customizes content. So, use the targeting features to make your organic marketing strategy more personalized and more relevant for different audience groups.
Avoid Being Salesy
Being over-promotional is a sure way to lose customers instead of gaining them. No one enjoys on-the-nose marketing that makes brands appear pushy and desperate to increase sales.
- Your organic marketing strategy needs to be valuable to the customer first. You need to offer solutions to the customers’ problems and appeal to their wants and needs.
Your primary goal should be helping the customer, and if you’re focused on that, you’ll quickly see an increase in the number of conversions.
If your organic marketing strategy is too successful, and you find yourself overwhelmed with customer requests, you can make use of help desk software to help you serve them all.
Make It a Data-Driven Process
Whatever you do, you should ensure that you’re using data to develop your organic marketing strategy. You cannot simply have an intuitive marketing approach and hope for the best.
Analyze your target audience, study the market trends, keep an eye on the competition, and devote most of your time to research before you start coming up with organic marketing strategies.
Data-driven marketing can increase your ROI by five to eight times, so never neglect it.
The Bottom Line
Boosting your organic marketing strategy will be easier with these seven tips. So, remember to:
- Get to know your audience
- Identify the most useful social media platforms
- Create evergreen content
- Use the latest SEO technology
- Rely on social media targeting
- Offer value to your consumers instead of being over-promotional
- Make use of data
Increase your ROI and improve the effectiveness of your marketing campaigns by following these tactics.
Dean Chester is a cybersecurity expert and the co-founder of Cooltechzone. While cryptography has been and remains his main passion, he is also interested in the political and social repercussions of internet safety issues.
Antara Agarwal is a full time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags you will always find a half finished book she’s been struggling with for months.