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Get Started With Competitive Market Analysis in 6 Easy Steps [Infographic] “Taste the relish to be found in competition – in having put forth the best within you.” – Henry Kaiser. This is not just a quote but a mystery tool that many entrepreneurs use to make their small businesses successful in just a few…
What Is Cohort Marketing and How to Do It the Right Way If marketing jargon leaves you confused, you’re in the right place. This blog aims to demystify cohort marketing by breaking down key insights from Rand Fishkin’s SparkToro “Office-hours” live stream. In this blog, you’ll find key takeaways from Rand Fishkin’s video on cohort…
How to Create a Branding Strategy for a Small Business? [Infographic] When you think of coffee, you want the Starbucks iced americano. Similarly, for a fast search engine, the first thing that comes to mind is the Google logo. When we want an expensive bag, we start looking for good deals with brands like Chanel….
Guide to B2B Intent Data in 2023 We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you…
Benefits Of User-Generated Content [Infographic] Ever wondered why websites show comment sections or product reviews as highlights on their landing pages? While there are numerous marketing tools to strengthen your content marketing efforts, User-Generated Content is one of the most powerful tools out there. User-Generated Content or UGC consists of all the product reviews, snapshots,…
Customer Feedback: 5 Ways to Collect + FREE Tool Inside Confused about where to start when it comes to collecting customer feedback? We’ve got you covered. The more feedback you collect, the more possibilities for improvement you have. If you know what your customers like and dislike, what makes them happy or what frustrates them,…
A Guide To Multichannel Marketing [Infographic] If you are a digital marketer who is looking to launch a successful marketing campaign, multichannel marketing is what you need. It is a digital marketing strategy that will help you target your audience across all marketing channels. A powerful marketing tool, it helps you reach out to leads…
Types of Survey Research + Examples + FREE Survey Tool Are you looking to conduct extensive research on something? Don’t worry. We’ve got you covered on the different types of survey research! Conducting a survey is the most effective way of gathering important information on any given subject. By doing so, you can gather relevant…
Top 7 Content Curation Tools You Can’t Miss in 2023 We have talked a lot about content creation in the past. But let’s be honest, churning out quality content at high frequency can be tough. And so, what we need is content curation tools that serve as a blessing during times when creating original content…
How to Create an Interactive Exit Intent Popup for Your Website? Most of the traffic that comes to your website comes for purposes other than buying your product. These may include conducting research, comparing your product with another, or just getting some information in general. So how do you stop them from leaving before becoming…
EDM Marketing For SMEs [Infographic] If you have never heard of EDM marketing for SMEs, trust us you are not the only one. It is still a vague term in digital marketing. But, we are here to give you some clarity. EDM is an acronym for Electronic Direct Mail. It is a digital marketing strategy…
How to Use Google Trends for Content Marketing? [+Real-time Reviews] If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. Content marketing stands firm at the…
