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Mobile Marketing Strategies That You Need to Try ASAP
22/05/2022 Ashutosh
3 min read

Mobile Marketing Strategies That You Need to Try ASAP

Mobile marketing is a multi-channel marketing strategy aimed at reaching out to viewers on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and mobile apps. Now, if you’re wondering how to go about creating the perfect mobile marketing campaign for your business, you’ve come to the right place!

In this blog, we are going to discuss the definition, some important statistics, and a few strategies that will help you start out with your mobile marketing campaign.

So, without further ado, let’s dive right into the blog.

mobile marketing strategies

Summary

Mobile Marketing is the art of promoting a business to capture the attention of mobile users. When done correctly, it provides potential customers with personalized information so that they can get whatever they want, even when they are on the move.

Important Statistics

1. There are 5.22 billion unique mobile phone users in the world today.

2. According to the GlobalWebIndex, mobile phones account for 53% of the time spent online.

3. Global android users spend more than 4.8 hours using their phones each day. 

Some Strategies for Mobile Marketing

1. Mobile Friendly Websites

A mobile-friendly website is very similar to the original website, with just a few variations. Shorter sentences, engaging headers, and relevant media, like high-quality images and videos are all a part of mobile-friendly content. 

Pro Tip

You can sign up with Outgrow’s 7-day free trial and get your digital marketing team to make use of interactive content as a part of your content marketing strategy. Outgrow’s no-code interactive content builder lets you create enticing, mobile-friendly content that can help you boost your engagement rate and overall revenue.

2. Chatbots

Chatbots are optimized for mobiles and provide high user engagement because of the two-way communication factor. Using a chatbot,  you can communicate with customers online and provide them with personalized responses based on their needs.

3. Location-based Websites

Location-based marketing uses the GPS function on phones to help marketers show relevant content based on the users’ locations. As such, marketers can create ads that appear on phones based on the location of the phone.

4. Augmented Reality

Augmented reality combines our world with virtual landscapes with the help of enhanced GPS and cameras. This idea has been around for a couple of years now. But AR mobile marketing options are still underutilized by companies.

5. Social Media Marketing

Social media commerce is becoming more prevalent with time. Some of the top social media platforms like Facebook and Instagram allow users to not only browse for products but also buy them directly from the site itself. 

Keeping the above points in mind, a company can use mobile marketing along with mobile-friendly interactive content to spread their reach to mobile users. The possibilities are endless. So why wait?

Conclusion

Mobile Marketing is one of the easiest and the best ways to generate interest about your content in the online world. An added bonus is if you include interactive content in your mobile marketing strategy is that you will not only get a hike in your engagement rate but also generate a vast amount of leads.

So what are you waiting for? Try out Outgrow’s interactive content builder and create the most amazing and engaging content pieces for your mobile marketing campaign now. Sign up for their free trial.

How to create interactive content

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