How to Apply Principles of Persuasion to Make Quizzes & Calculators Engaging Can you believe that our attention span is shorter than that of a goldfish (eight seconds against nine)? For us content marketers this means there is a small window of opportunity to capture a prospect’s attention. So we better up our marketing game. As…
9 Best Practices to Promote Quizzes and Calculators As an inbound marketer, you have taken everything into consideration while building interactive experiences like quizzes and calculators. But, you should know that your work is only half-done. Next, you have to follow the interactive content promotion best practices and develop a robust promotion strategy for your…
Marketing Automation with Interactive Content The traditional approach to marketing automation has its own limitations. Sending mass emails is as good as shooting an arrow in the dark. Naturally, you end up with poor ROIs and low engagement all because there weren’t enough quality leads. Even if you did, you scare them aware with your…
[Case Study] Children’s Ministry Deals Got 1000+ New Emails in Less than a Week Using Outgrow Quiz Children’s Ministry Deal is the #2 Children’s Ministry Curriculum Producer in the U.S. They sell educational resources through their ecommerce platform. They were looking for fun ways to engage their customers, something that’ll encourage them to share their…
How Agencies Can Make More Money With Interactive Marketing What’s the first thing you do as soon as you wake up in the morning? I check my Twitter feed, scroll through Facebook updates, save a couple of reads and then forget all about it. I am a millennial – I binge on content even before…
How Companies Use Calculators For Product Hunt Promotions – Part 2 In the second part of the product hunt promotions secrets series, we bring to you the success stories of 5 more companies. Here’s to innovative marketing! Read Part 1 here. #1 Crew.co (415 Upvotes) Crew.co seems to love the idea of creating calculators that add…
Interactive Marketing Success Story: How TAG Livros Generated 57K+ Leads Using Outgrow Experiences TAG Livros is a book signing club that delivers a literary kit to all its members every month. Here is an interactive marketing success story about how they generated almost 58000 leads in less than a month, using Outgrow interactive content. TAG…
Outgrow Case Study: How GPYP Scored a Stellar 37% Conversion Rate with an Interactive Calculator! Get Paid for Your Pad (GPYP) helps property owners become expert AirBnB hosts so they can maximize their returns. And, this is their interactive marketing case study. GPYP’s Problem Like most other businesses, Jasper Ribbers, Founder, GPYP relied on paid…
6 Tips to Create Shareworthy Interactive Content If you’re reading this post, you mostly are on the lookout for some shareworthy interactive content. Interactive experiences such as quizzes and calculators are the new wave of marketing content taking over the industry. They provide instant value, are great for collecting user information, and go viral easily….
How Smart Companies are Leveraging Calculators for Product Hunt You only get one chance to list your product on Product Hunt (PH). However, that doesn’t mean that you cannot engage with the PH community thereafter. One strategy that many companies use is to launch calculators, assessments, or recommendation engines as side projects. This ensures that…
4 Ways to Improve Homepage Conversions Using Calculators/Quizzes Happy Joe thought his online business was going smoothly. His website was getting decent traffic and had a good engagement on his social media channels – until reality dawned upon him. There were no conversions. His website visitors were just that – visitors; none of them converted…
How to Make a Viral Calculator? A recent research report by the Content Marketing Institute revealed that around 46% of marketers currently use interactive content. And what is even more amazing is that 79% of marketers are planning to use more of it in the coming years. Why? They feel this content form helps them…
