7 min read
So, how is it that they manage to do so? The answer’s pretty simple: they make the quiz ABOUT YOU in many different ways. And, it’s not just the very obvious use of personal pronouns like “you” or “yourself”, in the title and in subtext. They work out the themes quite carefully so that you can’t say no to taking it! Let’s analyze a few quiz titles and their impact on us.
The following quiz touches upon YOU as someone in a parallel universe. That is quite a temptation! Of course, the results are inconsequential (does a parallel universe even exist?!), but it’s fun to know an alternate reality about YOURSELF!
The next quiz, in particular, tests YOUR knowledge of Simpsons. The “infuriating hard quiz” triggers YOU into finding out whether it is hard as it claims to be, especially if you are a real fan and not another binge watcher!
Then there are “Which (blank) are you?” quizzes that perform well. Human beings, by nature, are curious about themselves. We also spend most of our time thinking about our thoughts, our personalities, etc. Perhaps that’s why the “Which (blank) are you?” title works so well…”
A research study analyzed 454 BuzzFeed quiz titles, divided into two categories; ones that had “which”, “are”, “you” words and the others that didn’t. The average views of the former category quizzes were staggeringly higher than the latter. Here’s the proof:
Then there are celebrity quizzes. Burton in her HuffPost interview said: “Another thing that works really well is tapping into fandom. People who self-identify as dog people or as “Friends” fans get really excited about “What Kind Of Dog Are You?” and “Which 'Friends' Character Are You?”. I think everybody plays that game, in their heads or with their friends already. So they want to see what an objective source is going to tell them.”