7 Content Promotion Hacks For SaaS Marketers! Market minus customer is undoubtedly a plan for failure. Every market revolves around the same principle- customer satisfaction through an exchange mechanism. But the question arises- how can you attract your target audience and grab their attention towards your product? Answer – SaaS content promotion hacks! The internet…
Mastering the 4P’s of SaaS Marketing SaaS marketing is different from other forms of marketing because unlike others you’re selling an intangible product: a ‘software as a service’. However, ‘different’ doesn’t always mean ‘difficult’, as many make it seem. Yes, it can definitely be challenging, as your business is based on a recurring revenue basis,…
Is Long-form Content the Key to Successful B2B Marketing? You’ve heard the term being thrown around generously while having a lively conversation with fellow marketers, you might even have read a bit about it, but is long-form content really worth all the fuss? Join us as we probe this question in an attempt to settle…
8 Tips To Track Content Marketing Performance You have been using content as your tool to bring in leads. It must have benefited you or maybe not as much as expected. But what is the absolute way to know that? While there are various tools out there that help you track the performance and metrics…
9 Marketing Lessons you can learn from F.R.I.E.N.D.S. F.R.I.E.N.D.S. – We’ve all seen it, we all remember it and we all love it. Ever since the show graced our T.V. screens, over 25 years ago, it has captured the hearts and minds of generations. Possibly the best T.V. show of all time, the classic comedy never…
How To Create A Simple Sales Funnel On Outgrow What is a Sales Funnel and How Does it Work? A sales funnel or revenue funnel mimics the steps of the buying process which your prospects take on your website to become paid customers. It is the ideal journey that leads the way for a customer…
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
Top SaaS Calculators Created using Outgrow The SaaS stallion shows no signs of slowing down and the public market growth is set to hit the 76 billion USD mark by 2020. However, with such growth potential comes cut-throat competition from bigger players and crippling challenges that can wipe off smaller players. How can you, as…
How To Build An Auto Loan Calculator Cars! They are fast, they’re fabulous and they’re exciting. Unfortunately, car loans aren’t. As long as cars stick around there’s going to be no dearth of car loans. Thus, the potential audience out there is huge. As marketers, we at Outgrow can help you attract that segment with…
5 Underrated Content Marketing Platforms This post is for those of you who go, “Dear internet, this is what I have to say…” but don’t know where to start. Or those of you who’ve already exhausted the ‘key channels’ by sharing your creation over and over again. Here we are, to bring to you a…
7 Strategies to Boost Meaningful Customer Engagement on Your Website Sales and profits are the two most important goals for any business. Nobody’s ever wanted to run a company that has no chance of becoming cost-effective. However, you may end up in a dead-end street if you strictly limit your goals to increasing sales and…