Social Media and Sales – A Match Made in Heaven? [Infographic] Social media – love it or hate it – is making a huge impact on the way we live our lives. And, while it is a great way to share those funny cat videos or the latest pranks, there are some serious benefits for…
How to Build a Life Insurance Calculator? Life insurance is a topic that evokes mixed feelings. Different people hold different opinions regarding this – youngsters find it unnecessary whereas elders feel it’s a saving worth a lifetime. It’s hard to arrive at a conclusion, but it’s safe to say that life insurance is advisable to…
How to Build a Retirement Calculator? When House Speaker Paul Ryan decided to retire to spend more time with his children, it came with some upshot. And every retirement is more or less the same – it comes with some consequences. Probably this is why people like to plan in advance, to be in control…
How to build a Mortgage Calculator? For the paper and pencil mathletes out there, the mortgage payment calculation looks like this: M = P [ i(1 + i)^n ] / [ (1 + i)^n – 1] Where the variables are as follows: M = monthly mortgage payment P = the principal amount i = your…
10 Interactive Content Placement Ideas You Can’t Go Wrong With The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don’t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option…
Outgrow Case Study: How Macroscape Helped Its Client Clock a Conversion Rate of 39% Macroscape is a marketing consulting firm that helps companies market their products and services. And this is their interactive marketing success story. Macroscape’s Goals Agency life isn’t exactly as ‘Mad Men’ as we think. It’s tough manoeuvering between driving revenue, growing…
Building Interactive Content? Here are 8 ways to Get More Out of the Results Page The worst-kept secret of the content marketing landscape in 2018 is that interactive content – calculators, quizzes, assessments, polls, etc. – is more effective than passive content such as ebooks, whitepapers, and blogs. According to a Demand Metric survey, 45%…
Revealed: The Science Behind Virality [Infographic] We marketers love the concept of taking over the web, going viral. But deep inside we know that achieving virality is not an easy feat. You can put in hours of work and thousands of dollars in creating a stellar piece of content, and it still might not get…
Is Your Adwords Account Performing Up to Par? Get your answer with the Adwords Performance Calculator! Launching a new adwords campaign is a herculean process. Hope, fear, excitement, and anxiety- you go through all these emotions at once. However, once the campaign results are out, and the numbers match your expectations, you’re relieved. But if…
Can Your Interactive Content Go Viral? According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal. And that’s true for interactive content as well. Just like any other content form, calculators and quizzes that evoke emotions – happiness, fear, anger – are likely to go…
Outgrow Product Update for January: New Template, Improved Embeds, Progressive Profiling, and More We’re back with more improvements in the product, and of course some brand new features. Here’s presenting to you the details of Outgrow product update 3.1. Dig in! Introducing a New Template “The Venice” We’ve rolled out a new design template “The…
Landing Page Conversion Rate Calculator You’ve got a huge traffic inflow, your content team is creating awesome content, and your pages are optimized well for search engines. However, you’re not seeing other numbers like leads and conversion rates go up. Why? Is your marketing not working? Not really. The real reason your visitors are not…
