10 Excellent Ways to Improve Your Brand Authority [Stats + Steps]
With the emergence of digital marketing, the need for brands to change their marketing strategies is also on the rise. One such change is the growing importance of building and improving brand authority.
You’re seen as a trustworthy and reliable entity with a high brand authority. And with a strong bond of trust with the audience, your company can achieve its next growth target with the right mix of online branding strategies in no time.
So, without further ado, let’s look at some brilliant ways that help you improve your brand authority.
What Is Brand Authority?
Brand authority refers to the trust your brand has earned over the years and how likely your viewers and customers are to think of you as a reliable source of information in its field. The kind of content you share on your website, how you market your products on social media platforms, as well as your online presence influence your brand authority.
Why Is Building Brand Authority Important?
1. Targets Audience Within Our Niche
Whether you are running a B2B or B2C online business, you need to know what your buyers like and dislike; which communication channels they prefer; and which social media platforms they use the most. By gathering information about your customers, you’ll be able to target them with relevant content based on their interests.
In addition to conducting marketing research and collecting data, branding creates a sense of consistency and presence among the target audience. It establishes you as a leader in the industry. Making your company easily identifiable solidifies a deeper connection with consumers and communicates your company’s ideals and values more effectively.
2. Attracts New Customers
When a product is branded well, it leaves a positive impression and communicates reliability and consistency to customers. With high brand authority, your customers will speak for your brand, and you will be more likely to attract new clients. Once you have attracted new users who are willing to buy from you, you can win their trust by targeting them with relevant content. Eventually, this leads to more traffic on the website and more conversions.
Besides, when a brand is strong, it generates natural word-of-mouth advertising, which is a marketing strategy that costs no money but generates more loyal customers.
3. Helps Gain Better Conversions
Once you establish solid brand authority, you can retain your existing customers.
Moreover, if people are buying from you, that means you are providing a superior customer experience. However, at some point, you will need to expand your customer base in order to generate more conversions. That is only possible if you cater to the needs of your customers, and provide them with relevant content, offers, and discounts based on their past purchases.
There are some other ways that we have discussed below to improve brand authority. As a result, you will be able to come up with a brilliant marketing strategy for your business.
4. Builds Trust, Loyalty, and Credibility
An effective branding strategy helps a company gain a competitive edge by generating new customers and retaining existing ones. As a result, it increases business value and builds trust and authenticity among a broad audience, thereby increasing its brand authority.
A company’s recognition is how consumers identify it. A brand’s logo, if it is consistently used throughout marketing campaigns and on social media platforms, helps establish an identity that sets it apart from similar products and services available. Additionally, it helps the brand become more successful in the marketplace as well as more preferred.
Here’s a blog that will help you understand how branding colors and combinations affect conversions.
Some Powerful Statistics Around Brand Authority
1. Content marketing drives 3X higher brand engagement.
2. Marketers are leveraging influencer marketing (34%) more than any other marketing strategy to build brand value.
3. Using a signature brand color can increase brand recognition by a whopping 80%.
4. Consistent branding across all channels can increase revenue anywhere from 10% to 20%.
5. Social media is the top channel for building brand recognition in 2022.
6. 89% of people are likely to purchase again when their first brand experience was a positive one.
10 Strategies to Improve Brand Authority
1. Create Interactive Content
Providing relevant and interactive content to your audience should be your brand’s first priority. Interactive content encourages the audience to actively participate in order to generate value, thus promoting two-way communication. Providing a quiz based on a trending topic and a poll or product recommendation on your best-selling items are all ways to attract and engage your users and encourage them to make a purchase.
On the other hand, to retain the existing ones, you can share customer feedback surveys to learn more about your customers and their requirements. Moreover, it will help you understand what customers think about your products and services and how can you improve your services in order to provide a better customer experience.
Further, we sometimes struggle to find engaging topics to create content to drive more engagement with our customers. In other words, if you struggle to come up with ideas, we’re spilling the beans! With Outgrow, you can create a simple yet comprehensive idea generator tool to boost engagement and leads. An easy-to-use tool for generating ideas!
2. Create SEO-optimized Blogs and Infographics
Investing in a solid content marketing strategy will help you boost your brand authority. You can offer high-quality SEO-optimized content on your site and share valuable information with clients and website visitors.
Consider which topics are popular in your niche when creating blogs for your website, and then try to outdo the competition with an informative blog post. You can include relevant and updated data, unique examples, and tips, and create content pieces that answer the most common customer pain points. Since the internet is flooded with blog posts, you can stand out from your competitors by including infographic blogs on your website.
Infographics combine useful text with powerful statistics and images. It keeps readers engaged because it is short but informative. Additionally, keeping the blog updated regularly can entice readers to return to the website frequently.
3. Ensure Your Branding Is Consistent Across Touchpoints
Brand consistency basically means that the message you are trying to convey to your customers and potential customers needs to be aligned with the core brand values in a synchronized manner across all channels.
Presenting the brand logo in a similar way and using the same colors throughout your visual brand elements will help your audience remember you. Consumers are more likely to remember your brand when these elements become ingrained in their minds over time. In addition to ensuring brand recognition across channels, brands that are consistent are also easier to remember.
For example, The Coca-Cola Company develops consistent messaging systems across all of its brand activation points, including products, signage, storefronts, reseller programs, advertising, social media, merchandise, and website presence. Likewise, you can also run ads that align with your brand messaging or email marketing campaigns that match your website branding. Every touch point should represent the larger brand as something equally memorable as what it originally stood for.
4. Highlight Reviews, Testimonials, and Case Studies
Now that you have sold your products and provided exceptional services to your customers, what next?
It’s time to engage with your customers and encourage them to share their experiences or feedback after receiving your products and services.
Pro Tip: You can create an engaging customer feedback survey/form with Outgrow in minutes. We provide premade templates and layouts and all you need to do is simply drag and drop the elements and your survey/form is ready.
Testimonials are extremely valuable for building brand authority. Every testimonial or online review provides an opportunity to make your audience aware of the kind of service you deliver. It also provides an opportunity to explore the products or services you offer and the impact you have on customers.
When a customer leaves a positive product review on a company’s website, it can help convince other potential customers that the company is trustworthy and worthy of their time and money. Furthermore, you can include case studies on your website that focus primarily on the benefits your clients have gained from your products and services. Customer testimonials and case studies can help a company establish trust among its customers.
5. Post Regularly on Social Media
In the modern age of social media, you have the opportunity to connect with your customers, potential business partners, and influencers within your niche in an infinite number of ways. With this, you will be able to share information and quality content with a broad audience and address customers’ questions easily.
It is also a smart idea to post regularly on social media to gain the trust and respect of your customers. Think about what information is most valuable to your target audience and develop your social media strategy accordingly. Additionally, marketers can use social media to post original content or share company blog posts to reach a broader audience. In addition to this, you can also share interactive content like quizzes and polls on social media platforms to engage more customers. This will help you generate more leads and build a strong customer base.
6. Interact With Your Audience
Customer interaction is crucial for a brand to build its trust and reputation among a wider audience. You can interact with your audience through live videos.
Moreover, the power of social media lies in its ability to connect brands with their customers in different countries around the world. The same strategy is being adopted by other social media channels as well. Instagram lets users go Live using Instagram Stories. Similarly, YouTube allows its creators to stream right from their channels. So, now brands have a lot of options to choose from and interact with their customers.
Here’s a blog that will help you create an effective Instagram Marketing strategy for your business.
7. Contribute as a Guest Blogger
The easiest way to boost your brand authority is to get published on high-quality websites in your niche. It’s more likely that your customers and prospects will believe you’re an authority when authoritative sites give you a platform to share your expertise.
Additionally, guest posting can result in better search engine results, backlinks, and traffic. By guest blogging on high authority sites, you have the opportunity to share your expertise with their visitors. This can also help increase traffic to your site while building brand recognition and trust with potential customers.
8. Host Podcasts to Build Relationships
Your brand authority can be boosted by building relationships. Especially when selling becomes difficult, maintaining and building relationships with other brands proves to be a successful marketing strategy. Additionally, relationship-building goes beyond delivering quality content on websites and social media platforms. You don’t have to limit your quality content to just text or images. Brands can now leverage their content through podcasts.
With a podcast, you can reach a whole new market segment that prefers to connect with brands via audio. You can also stimulate interest and establish your position as an industry leader by inviting expert guests from within and outside your field. Choose topics that are relevant to your customer base and focus on their pain points.
Outgrow’s Marketer of the Month podcast brings you the latest trends in marketing from industry experts.
Over 16,000 people listen to Outgrow’s Marketer of the Month podcast every week. Each week, they share a brand-new marketing topic and a few relevant business and marketing stories. This podcast features thought-provoking guests ranging from the co-founders of Wikipedia, Tech Unicorn CXOs, Pulitzer Prize winners, Wharton Professors, and Forbes influencers. The episodes range from 20-30 minutes long and cover topics related to marketing, technology, growth, branding, business, and conversions.
9. Provide Top-Notch User Experience Through Multiple Integrations
There are many brands that offer SaaS tools with stellar customer service. But what makes you different from the rest?
Getting ahead of the queue requires thinking beyond others. You should offer multiple integration options if your software helps businesses convert more leads and customers. This will make your product look more reliable and the top product on the market.
Through integration with other platforms, customers can see that you are trusted by other brands as well. Consequently, customers begin to trust you. As a result, brand reputation and brand authority are enhanced.
Outgrow offers multiple integration options for a seamless user experience.
10. Leverage Influencer Marketing
Working with the right influencers in your industry is another way to instantly boost your brand authority. Influencer marketing campaigns need to be effective and profitable. Additionally, you should make sure your campaign is strategic and partner with the right influencer at the right time.
For example, having a marketing expert as a partner influencer for your brand will help make your influencer marketing campaign a success. The right influencers have their own reach, but more importantly, they are seen as authorities in their field. Their posts are also frequent, and they likely have a detailed plan to attract a large following. Establishing partnerships with companies and influencers you know will help you build your brand authority.
Ready to Boost Your Brand Authority?
Your brand authority can be built every time you interact with your customers. The interactive content you create can demonstrate to others the knowledge and expertise your brand possesses. The result?
Your business can stand out among your competitors and show potential customers you’re more than just a competitor. Use the tips and strategies mentioned above to help you create an effective strategy that helps you boost your brand authority. Be sure to sign up for Outgrow’s FREE trial in order to track your results and progress.