10 Interactive Content Placement Ideas You Can’t Go Wrong With The internet is swamped with content. As a marketer, you have 2 options: keep churning out blogposts which most of your audience don’t read or put an end to the content fatigue with interactive content? Think. Real. Hard. I hope you pick the second option…
Outgrow Case Study: How Macroscape Helped Its Client Clock a Conversion Rate of 39% Macroscape is a marketing consulting firm that helps companies market their products and services. And this is their interactive marketing success story. Macroscape’s Goals Agency life isn’t exactly as ‘Mad Men’ as we think. It’s tough manoeuvering between driving revenue, growing…
Building Interactive Content? Here are 8 ways to Get More Out of the Results Page The worst-kept secret of the content marketing landscape in 2018 is that interactive content – calculators, quizzes, assessments, polls, etc. – is more effective than passive content such as ebooks, whitepapers, and blogs. According to a Demand Metric survey, 45%…
Revealed: The Science Behind Virality [Infographic] We marketers love the concept of taking over the web, going viral. But deep inside we know that achieving virality is not an easy feat. You can put in hours of work and thousands of dollars in creating a stellar piece of content, and it still might not get…
Is Your Adwords Account Performing Up to Par? Get your answer with the Adwords Performance Calculator! Launching a new adwords campaign is a herculean process. Hope, fear, excitement, and anxiety- you go through all these emotions at once. However, once the campaign results are out, and the numbers match your expectations, you’re relieved. But if…
Can Your Interactive Content Go Viral? According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal. And that’s true for interactive content as well. Just like any other content form, calculators and quizzes that evoke emotions – happiness, fear, anger – are likely to go…
Outgrow Product Update for January: New Template, Improved Embeds, Progressive Profiling, and More We’re back with more improvements in the product, and of course some brand new features. Here’s presenting to you the details of Outgrow product update 3.1. Dig in! Introducing a New Template “The Venice” We’ve rolled out a new design template “The…
Landing Page Conversion Rate Calculator You’ve got a huge traffic inflow, your content team is creating awesome content, and your pages are optimized well for search engines. However, you’re not seeing other numbers like leads and conversion rates go up. Why? Is your marketing not working? Not really. The real reason your visitors are not…
Find Your Email Effectiveness Score Writing effective emails can be a challenge. You’ve written an important message that you know your audience could use. But they seem to ignore your emails. It may be time to step up your game. But before you move on to set up an entirely new email marketing plan, take…
LinkedIn Publishing Score Calculator LinkedIn is about relationship building and one of the best ways to build a relationship with your connections is by providing value first – which you can do with your content. However, with more and more people posting on LinkedIn, your posts can easily get lost in all of the noise….
Which Marketing Automation Platform is Right for You? The secret to predictable revenue growth lies in integrating all your marketing functions and aligning them to into a scalable process. And this is where the need to choose the right marketing automation platform (MAP) comes in. A growing chorus of marketers say that the platform doesn’t…
Find Out Where Your SEO Knowledge Stacks Up Among 150 Marketers So, you think you understand search engine optimization well? Let’s go ahead and put your knowledge to test. Take this SEO knowledge test and see where you stand against 150 odd marketers. Pro Tip: Have a look at this exhaustive guide to SEO for small…
