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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!
21st May 2021 Ruchira Asiwal
14 min read

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. That’s why we’re back with another guide for you! 

This time, we’ll be noting the most feature-packed e-commerce marketing tools.

But let’s clear up a few basics about these digital marketing tools first.

What Are E-commerce Marketing Tools?

E-commerce marketing tools are any websites or apps that can help make your e-commerce marketing process hassle-free. These tools can increase your efficiency whilst decreasing stress.

E-commerce has undeniably had a significant growth during the pandemic. 62% of US shoppers admitted that they shop more online now than in the pre-COVID era. Similarly, Amazon saw a 37% YoY worldwide growth in sales during the pandemic.

Additionally, there has also been a 63% increase in cross-border e-commerce sales. Therefore, it is crucial to ensure your e-commerce business is ready for the new footfall by using these tools! 

Check out more fascinating post-pandemic e-commerce trends and statistics here! 

These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce marketing tools examples are  Shopify, Zapier, and Google Analytics to name a few. 

Digital marketing tools like these can help you analyze customer behavior. This can enhance your retargeting campaigns. Likewise, they also help automate tasks, set payment options, and easily interact with your customers. 

But that’s not all. Digital marketing software like these have numerous other benefits too. Let’s see what those are – 

Benefits of E-commerce Marketing Tools 

There are multiple benefits of using e-commerce marketing tools.  You can go through this list to find different tools. Then, you can choose the ones that fit best with your marketing goals. Notable benefits of these tools include –

  • Improving customer engagement and satisfaction rates.
  • Reducing your tasks to streamline workflow by automation.
  • Furthermore, they help you gain useful information about your customers. This is very useful for retargeting campaigns.
  • Providing more concise and efficiently segmented data. This predicts general customer behavior.
  • Lastly, they can help increase the amount of money you save. Thus, helping you stay on top of your ROI and ROA budgets.

Impressive isn’t it! Let’s now move on to the actual e-commerce marketing tools! 

All-Inclusive E-commerce Marketing Tools 

Let’s start with the all-rounders!

1.    Outgrow

ecom marketing tools

What it is – Outgrow is a hassle-free, no-code platform. You can use it to build beautiful interactive content pieces for your brand. 

Examples of interactive content types include calculators, quizzes, graded assessments, polls, surveys, giveaways, and chatbots. With the WYSIWYG builder, you can create exactly what you want quickly! 

Moreover, interactive content is a marketing strategy taking the world by the storm. You can read all about the benefits of interactive content here.  Additionally. check out mind-boggling statistics about interactive content here.

Furthermore, Outgrow’s interactive content pieces are online marketing tools in themselves. They can allow you to engage with your customers in an engaging manner. Likewise, they give you important insights about your customers through analytics. 

Notable benefits – Outgrow’s tool is definitely amongst the most powerful digital marketing software! With Outgrow, you can 

  • Easily embed your interactive content piece however you want, and wherever you want. 
  • Additionally, access integrations with over 100 other marketing and sales tools for a seamless process throughout.  

Don’t have an Outgrow account yet? Sign up for your free trial now! Outgrow’s free trial allows you to build your own personalized interactive content pieces that can boost your marketing metrics! 

Pricing: Paid (with a 7-day free trial) + Free

2.    Volusion

What it is – Volusion is a powerful online marketing tool. Firstly, they have an e-commerce website builder. You can build your own online store easily using the builder. Secondly, Volusion lets you access multiple other features like a CSS editor and gateway and payment processing. They also have ROI tracking tools so you can keep your marketing budget in check.

Building a useful website is a crucial aspect of managing a business. With Volusion, you can build your online shop the way you want it to be. Moreover, their tools allow anyone to build a website for their brand within minutes. You don’t need any pre-requisite coding knowledge. 

Notable benefits – This digital marketing platform gives you access to beneficial features for building websites. A few of them include – 

  • Responsive themes, rich content editor, CSS editor, homepage slideshow and many more. 
  • Product pages, shipping options, CRM system, tax-rate calculator, etc. 
  • ROI tracking, SEO tools, and newsletters, and “Deals of the day” options to boost your online store sales. 

Pricing: Paid (with a 14-day free trial)

E-commerce Marketing Tools to Build Beautiful Websites

1.    Selz

ecom marketing tools

What it is – Selz is an e-commerce website builder. It’s a very useful digital marketing platform for building websites. They allow their customers to manage multiple selling spaces apart from their websites. 

In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. You can do this while managing an existing or creating a new e-commerce website. 

Notable benefits – 

  • Manage the websites you created with Selz through their managing tools, for example – 
    • Inventory management, shipping, taxes & invoices, while also gaining useful insights about customer growth. 
  • Ecommerce experts who can provide coaching for e-commerce marketing, teach you about managing advertising and their support teams will be available 24/7.

Therefore, Selz is an extremely reliable tool for those looking to start their own e-commerce website for the first time! 

Pricing: Paid (with a 14-day free trial) 

2.    Voog

What it is – This is another website building platform you can check out. They provide an easy-to-use builder. The builder is also developer-friendly for full customization abilities. Likewise, you can build your website however you want. The website can be in whichever language you want with Voog. 

Voog also has integration support. Few notable plugins include Makecommerce, Facebook, Youtube, Vimeo, Widgetic and Google Apps.

Notable benefits – 

  • They have powerful website building features like code snippets, custom domains and SSL security. 
  • They also support offline payments, as well as provide integrations to a variety of payment methods. 
  •  Ability to create your blog with a theme, password-protected pages and the option to add editors too! 
  • Access SEO tools, analytics tools, forms and a whole host of features for developers to customize and tweak their platform as they wish. 

Voog offers multiple features for all those looking to enhance their existing blogs or websites. That is why this is amongst the most impressive digital marketing tools for sure!

Pricing: Paid (with a 30-day free trial) 

E-commerce Marketing Tools for Integrations & Automations

1.    Integrations – Miva

What it is – Miva is an e-commerce shopping cart software company. They cater to various business types, (B2C, B2B & DTC) and business sizes (Mid-size and enterprise businesses). Consequently, they have powerful integration features that can increase sales and cut costs at the same time. 

Notable benefits – 

  • Shipping and warehouse integrations, direct ERP, OMS, & WMS integrations and accounting & marketing integrations. 
  • Likewise, Miva allows you to process high orders. They have global redundancies and fail-safe updates. They also have an expansive ecosystem and a cloud-based hosting environment. 
  • Moreover, you can truly amaze your customers with their dynamic product recommendation, and promotion management tools. 

Furthermore, all of their sites have configurable Wholesaler Applications & Quote Management tools. They also have custom pricing options. These come with automated reordering and subscription options also.

Pricing:  Paid

2.    Automations – Omnisend

ecom marketing tools

What it is – Ominsend started off as an email marketing tool. But now they provide other services including marketing automation and segmentation features. 

Notable benefits – 

Their automation tools have various notable features. 

  • Combine multiple channels, (web, SMS, and email), save time with pre-built workflows for order confirmation, cart abandonment, shipping confirmation, and do automation splits and A/B split testing. 
  • Leverage your integration data, add conditional content blocks and provide personalized recommendations to your customers. 

Omnisend is truly a god-send digital marketing tool for anyone looking to increase their sales, but not their workload! 

Pricing: Paid (with a 14-day free trial)

E-commerce Marketing Tools for SEO 

1.    Ahrefs

What it is – Ahrefs is an all-inclusive SEO tool. Their clients include digital giants such as Facebook, Adobe, LinkedIn, Netflix, and Uber. And their services are just as impressive as their clients. 

Search Engine Optimization is a crucial strategy to keep in mind when creating your own e-commerce brand. SEO allows you to establish and promote your brand whenever your customers search for relevant queries. But staying on top of SEO trends can be tricky. That is where Ahrefs’ SEO tool comes in! 

Notable benefits – 

  • Optimize your website with their Site Audit, analyze your competitors with their Site Explorer, or find out what your customers are searching for with their Keywords Explorer. 
  • Gain insights into your industry’s trending and top-performing content as well as helps you track your own progress. 

Indeed, Ahrefs is undoubtedly a feature-rich online marketing tool that you can use.  No prior SEO knowledge required! 

Pricing: Paid (with a 14-day free trial for Lite and Standard plans) 

2. KeywordKeg

What it is – KeywordKeg is another feature-rich online marketing tool you can check out. This mostly focuses on providing keyword research. However, they have numerous notable benefits nonetheless. 

Notable benefits – 

  • Bulk upload up to 500,000 keywords, enter up to 30 seed keywords, export all keywords + 34 metrics and access proprietary metrics for on-page and off-page optimization. 
  • Find keywords based on buyer intent, product info and questions, enabling you to use the most effective keywords based on what your audience is looking for. 

Therefore, it’s easy to see that KeywordKeg is an immensely power-packed and impressive online marketing tool. This is perfect for anyone looking to get an in-depth analysis into keyword research. 

Pricing: Paid. They do not have a free trial, but a 48-hour money-back policy. 

E-commerce Marketing Tools for Analytics 

1.    Kissmetrics

What it is – Kissmetrics is amongst the most useful digital marketing tools out there. They focus on enhancing your customer engagement. Accordingly, their analytical tools provide you with valuable insights into your customers. Consequently, this helps to increase engagement efficiently. 

Notable benefits – 

  • Access advanced product and marketing analytics, and view a customer’s full journey across devices and platforms. 
  • Gain insight into extremely useful behavioral analytics that can improve your retargeting campaigns. 
  • View key metrics such as total sales/revenue, new visitors, cart to purchase conversion rate and site searches, to name a few. 

In conclusion, Kissmetrics is an undeniably intensive online marketing tool. It allows you to access valuable customer analytics and insights easily.

Pricing: Paid 

2.   Woopra

ecom marketing tools

What it is – Woopra is another customer journey and product analysis tool. This software helps you analyze individual visitors and customers. 

Notable benefits – 

  • Track every customer’s journey, learn about trends and find out how to improve your customer retention rates. 
  • Access individual profiles for your customers, segment customers based on distinct features, identify “at-risk” users, and more. 

Above all, that is why Woopra is unarguably another powerful digital marketing tool. Hence, it can truly boost your e-commerce marketing metrics.

Pricing: Free + Paid

E-commerce Tools for Email Marketing 

1.    Benchmark Email 

What it is– Benchmark Email is an email marketing company. They focus on helping businesses grow through sales and email marketing. Hence, they’re the first on our list for email marketing tools.

Notable Benefits: Benchmark Email’s benefits are aplenty. They 

  • Allow users to improve and grow their email marketing list with different content like forms, list builders and lead pages. These can help increase your lead generation rates also. 
  • Email checklists, drag & drop builder capabilities, marketing automation, analytics for email marketing metrics and A/B testing features. 

Moreover, all those tools can make email marketing fun for both customers and companies.

Thus, Benchmark Email’s online marketing software is a must-try for everyone.  Using this tool can make your e-commerce business workload much lighter! 

Pricing: Free + Paid

2.    Klaviyo

ecom marketing tools

What it is – Klaviyo is an email marketing and automation platform. They cater to companies of all sizes. They also have entrepreneurs and notable brands as their clients. 

Notable benefits – 

  • Access faster integrations to combine and collate data from multiple sources. 
  • Powerful segmentation features to improve ROI, enhance analytics and tracking capabilities. 
  • Provide autoresponders and personalized messages to improve customer engagement rates. 
  • Allows users to check in-depth measurements about email campaigns, pick theming and customization options for templates and leverage the importing and A/B testing features. 

Therefore, all of those features are why everyone should check out their tool for sure! 

Pricing: Free + Paid

E-commerce Tools for Content Marketing 

1.    Canva 

What it is – Canva is another feature-filled online marketing software. They provide graphic and image editing features. Hence, these can undeniably make your blogpost thumbnails pop! The image above is an example of a thumbnail created on Canva.

Notable benefits – This digital marketing tool has numerous features to ensure stunning customized image graphics. 

  • Users can design anything, from size-specific content (story/posts) for social media to logos, posters, flyers and more. 
  • Allows users to access millions of images for their graphics, tweak and edit with filters, editing options, free icons, shapes and fonts.
  • Build and edit pre-existing graphs on Canva. Canva provides more than 20 professional graph types to choose from, easier data visualization, as well as embedding and drag & drop features for beginners and pros alike. 

Pricing: Free + Paid

2.    Trello 

 What it is – Trello is a visual task managing software. They offer various options to make sure you stay on track.  Indeed, it is perfect for managing all your content tasks.

Notable benefits – 

  • Present your content tasks in different forms like boards, lists and cards. 
  • Enables users to set up customized workflows, and has the ability to view and edit calendars, timelines, productivity meters and more. 
  • Integration and automation features to let users enhance their workflows without increasing their personal workload. 

In addition to that, they have different templates available for free. Users can duplicate those into their own workspace. Consequently, this helps save time instead of creating a new graphic from scratch. Trello can streamline all your content marketing tasks and duties. Therefore, this ensures users can go through their graphic designing tasks with ease. 

Pricing: Free + Paid

E-commerce Marketing Tools for Social Media 

1.    Zerofox

ecom marketing tools

What it is – Zerofox is a cybersecurity company. There are online security concerns rising day by day. Hence, we cannot overlook the importance of tools like these. 

Notable benefits – Zerofox has numerous powerful features. Firstly, they help companies avoid hackers, phishing attempts and many other cybersecurity concerns. Secondly, they offer their users broad platform coverage. In other words,  all your social media accounts stay safe. 

Additionally, their AI tool automatically diagnoses targeted phishing attacks, and credential compromise risks. Likewise, they can help avoid data theft and brand hijacking attempts.

Moreover, they also offer AI-driven analysis. In addition to that, they have phone and desktop apps. This allows you to keep track of your online security wherever you go. Lastly, their products can integrate with popular existing tools. 

Pricing: Paid

2.    AgoraPulse

ecom marketing tools

What it is – AgoraPlus is a social media management software. It can help you breeze through all your social media marketing tasks. 

Notable benefits – They have numerous features to help you declutter your numerous inboxes. Furthermore, users can also manage organic and ad comments. Additionally, you can assign & label inbox conversations, look through statistics about ad comments and more. 

But that’s not all, users can also optimize and organize their posts to ensure efficient consumer engagement strategies. Consequently, users can also access useful metrics and analytics to learn how to improve campaigns, track trends and team performance. Lastly, you can also gain valuable recommendations for newer posts and campaigns.

Pricing: Free + Paid

FAQ’s

  1. What are the tools of e-commerce?

The most useful tools for fulfilling different e-commerce needs are listed below –

  • Outgrow
  • Volusion
  • Kissmetrics
  • Miva
  • Selz 
  • Voog
  • BenchmarkEmail
  • Klaviyo
  • Canva
  • ZeroFox
  • AgoraPulse
  • Omnisend
  • Trello
  • Woopra
  • Ahrefs
  • KeywordKeg
  1. What is e-commerce marketing?

E-commerce marketing is when brands aim to promote and market their products or services to increase sales and drive customer engagement rates. 

You can find out all about the world of e-commerce marketing in our blog here.

  1. What is the best e-commerce software?

There are numerous e-commerce software available online. However, our favorite e-commerce software is Outgrow. Outgrow is an all-powerful and all-inclusive interactive content tool. This tool can enable you to increase customer engagement rates through engaging content! 

Don’t have an Outgrow account yet? Sign up now! 

Conclusion 

There you have it! We hope you were able to find some useful e-commerce marketing tools through this guide! 

Have you tried out any other e-commerce tools that we may have missed out on? Let us know in the comments below 😀

Want to read more about E-commerce Marketing?

Or perhaps you’d like to experience Outgrow’s tools and features for yourself! Sign up for FREE with Outgrow now, to boost your lead generation and conversion rates with interactive content!  

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