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6 Tips to Create Shareworthy Interactive Content

If you’re reading this post, you mostly are on the lookout for some shareworthy interactive content. Interactive experiences such as quizzes and calculators are the new wave of marketing content taking over the industry. They provide instant value, are great for collecting user information, and go viral easily. In fact, according to data churned by Noah Kagan and his team, 8 out of the 10 most shared articles in the last 9 months have been quizzes. The most shared article ever published by New York Times is a quiz and not an article.

It’s clear – interactive content leaves static content in the dust when it comes to social media sharing. However, not all interactive content pieces are created equal. It is an art and science to make your quizzes and calculators shareworthy. In this article, we give you 6 tips to create interactive content that can go viral on Twitter, Facebook, LinkedIn, and other networks.

Related Read – Top 5 Viral Calculators that Broke the Internet

How to Use Interactive Content for Lead Generation and Conversions

Interactive content marketing can help businesses turn website visitors into qualified leads by offering value before asking for contact information. An interactive content platform makes it possible to create quizzes, calculators, and assessments that engage users while collecting useful information about their needs and preferences. This makes interactive content for lead generation a practical way to improve conversions and build stronger relationships with prospects.

For example, interactive content for lead generation can include an ROI calculator that estimates potential savings, a product recommendation quiz that helps visitors choose the right solution, or an assessment that identifies their business needs. These interactive content examples show how businesses can create useful experiences that encourage users to take the next step.

Choosing the right interactive marketing tools also helps marketers create personalized experiences, collect relevant lead information, and share results across different channels. The goal is to offer genuine value while making it easy for users to engage with your brand.

Best Interactive Content Examples for Marketing

The best interactive content examples for marketing solve a specific problem, offer personalized insights, or make learning more enjoyable. Here are a few formats businesses can use to engage their audiences:

• Quizzes: Help users discover their personality type, assess their knowledge, or find the right product.
• Calculators: Let users estimate costs, savings, ROI, or other important metrics.
• Assessments: Help businesses evaluate customer needs, skills, readiness, or performance.
• Product recommenders: Guide visitors toward products or services based on their preferences.
• Surveys and polls: Collect feedback and understand audience opinions through engaging questions..

These formats also provide useful interactive content ideas for social media campaigns, website landing pages, email marketing, and lead generation initiatives. The most effective format depends on your audience, marketing goals, and the value you want to deliver.

1. Craft an Irresistible Title

First impressions play a very important role in the case of quizzes and calculators. The first thing someone sees is the title – that is what leads them to taking the quiz, providing their info, and finally sharing the content.

According to Business2Community research, which analyzed 100 quizzes with 10,000+ views, “Which (blank) are you?” is the most irresistible quiz title. In fact, quizzes that include the words ‘which’, ‘are’, and ‘you’ receive 3x more views. Another study found that using the word ‘actually’ in the title increased views by 100%.

Okdork noted that the most shared article in the last 9 months was a Buzzfeed quiz called “What Career Should You Actually Have?”

Conclusion: Try using words like ‘which’, ‘what’, ‘actually’, and ‘you’ in the quiz titles to improve shares.

2. Add Real, Immediate Value

To improve interactive content shares, it’s important that the content provides real value to your target audience. Quizzes and calculators have a unique advantage over ebooks, whitepapers, and blogs as they provide immediate, personalized value. You can use this to your advantage. Address the challenges your audience is facing while providing them tips based on the information they share.

For example, the calculator embedded below provides real, immediate value by asking people about their business information and then telling people how many leads they can get from interactive content.

The right interactive content tools make it easier to create calculators that provide personalized results without requiring extensive development resources. By using an interactive content platform, marketers can build experiences that collect relevant user information and deliver useful insights. This is particularly effective for interactive content for lead generation because users receive value while businesses learn more about their potential customers.

3. Keep it Entertaining

A 2013 report revealed that the average attention span of a human being was 8 seconds, down from 12 seconds in 2012. For reference, that is 1 second less than the attention span of a goldfish! In such times, it is imperative that interactive content creators keep quizzes and calculators engaging and entertaining.

One of the best ways to make your quiz or calculator engaging is to include more visuals. Including images, GIFs, and infographics in the interactive content makes it more aesthetically appealing, increasing attention span.

Interactive marketing tools can help marketers create visually appealing quizzes and calculators with engaging layouts, images, and animations. These features make interactive content marketing more enjoyable and encourage users to complete the experience and share their results.

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4. Use Positive Messaging on the Results Page

Nobody likes to share results that show them in a negative light. That is why, most interactive content pieces have results that are uplifting, inspiring, or funny. One study found out that results that contain words like “awesome”, “great”, and “excellent” get 3x more Twitter shares. For an example of how to use positive messaging on the results page, look at this example from an Outgrow quiz.

One of the most effective interactive content examples uses personalized results to make users feel understood and appreciated. An interactive content platform allows marketers to customize these results based on user responses, making the experience more relevant and encouraging users to share their outcomes.

5. Use Personal Pronouns to Address the User

The most important aspect where interactive content scores over static content is its ability to provide a personalized experience for the user. As content consumers, we love it when a content piece speaks to us and addresses our concerns on a personal level. It should come as no surprise, then, that quizzes and calculators which generate more shares are written in an informal, personal tone. Use words like ‘you’, ‘me’ and ‘I’ in the quiz content to make it more shareworthy. In fact, according to a study, interactive content that uses more than 30 personal pronouns generates almost 6.5X more views than those with less than 30.

Take a look at this example of how to create questions that speak directly to the user.

These interactive content examples demonstrate how personalized questions can make quizzes more engaging and relevant to the user. By using interactive content tools, marketers can create experiences that speak directly to their audience and encourage more meaningful interactions.

6. Make it Easy to Embed and Share

Providing share and embed options on the results pages of quizzes and calculators may seem obvious, but many marketers overlook this step. If you want users to share your content, provide easy-to-use social sharing options across multiple networks, including Facebook, Twitter, and LinkedIn. You should also offer embed options so users can easily feature your content on their own websites.

Making sharing effortless can help your content reach new audiences and generate additional engagement. When planning campaigns, consider interactive content ideas that encourage users to share personalized results, compare scores, or invite others to participate.

Best Tools to Create and Share Interactive Content

Choosing the right platform can simplify the process of creating, publishing, and sharing interactive experiences. When evaluating interactive marketing tools, look for features that support customization, lead capture, analytics, and social sharing.

Here are a few capabilities to consider when choosing a platform:

• Easy content creation: Build quizzes, calculators, assessments, and surveys without extensive coding.
• Customization options: Match your interactive experiences to your brand’s design and messaging.
• Lead generation features: Collect contact information and relevant audience insights through forms.
• Sharing and embedding: Publish experiences on landing pages, websites, and social media channels.
• Analytics and integrations: Measure engagement and connect collected information with your marketing workflows.

An interactive content platform such as Outgrow enables marketers to build quizzes, calculators, assessments, and other interactive experiences. Using the right platform can help teams create personalized content, improve audience engagement, and support lead generation campaigns.

We hope you found these tips useful and discovered some new interactive content ideas along the way. If you want to explore how viral your interactive content can become, check out the calculator below.

Ultimately, shareworthy interactive content combines an appealing title, immediate value, engaging visuals, personalized results, and simple sharing options. By bringing these elements together, marketers can create experiences that attract attention, encourage participation, and reach a wider audience.