9 min readKnowledge quiz tests a user's understanding of a particular topic. It helps users to know gaps in their knowledge and find ways to fill it. The knowledge quiz gives users insights about your product and services. You can gate the answers to the quiz so that they sign up before they see it. However, it is a good idea to add a skip option so that they don’t feel pushed. The answers you get from your quiz users are much more valuable than the email itself. It provides insight on what kind of content you can create for your audience, having known them through the quiz. Example: A quiz designed by Neutrogena to enable their users to solves their acne problem. If you want to have some fresh ideas in how to improve your conversion rate using quizzes or calculator check out this post.