Lead Generation Glossary: 100 Terms You Ought To Know Lead generation and lead nurturing are crucial for a marketer. But there are many terms that even seasoned marketers often end up confused and exhausted. Hence, we thought of making things easier for all of you. Here is a lead generation glossary of 100 important terms…
Lead Magnets You Can Create With Minimum to No Investment Over the years consumer behavior has undergone a drastic change. According to a study by Google and CEB, titled The Digital Evolution in B2B Marketing “customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point….
Why Your Landing Pages Get You No Conversions and What To Do About It A high-converting landing page is a boon for any digital marketing campaign. Yet why is it that so many marketers fall short in cracking the code for a successful landing page? Don’t they know that landing pages are one of the…
5 Psychology Principles You Should Know When Creating Your Content Strategy The internet is a terribly busy place. There is a staggering amount of content that is created every minute, every day. This, of course, puts content marketers in a dilemma because it is becoming difficult to make content stand out and generate results from…
How to Apply Principles of Persuasion to Make Quizzes & Calculators Engaging Can you believe that our attention span is shorter than that of a goldfish (eight seconds against nine)? For us content marketers this means there is a small window of opportunity to capture a prospect’s attention. So we better up our marketing game. As…
9 Best Practices to Promote Quizzes and Calculators As an inbound marketer, you have taken everything into consideration while building interactive experiences like quizzes and calculators. But, you should know that your work is only half-done. Next, you have to follow the interactive content promotion best practices and develop a robust promotion strategy for your…
Marketing Automation with Interactive Content The traditional approach to marketing automation has its own limitations. Sending mass emails is as good as shooting an arrow in the dark. Naturally, you end up with poor ROIs and low engagement all because there weren’t enough quality leads. Even if you did, you scare them aware with your…
[Case Study] Children’s Ministry Deals Got 1000+ New Emails in Less than a Week Using Outgrow Quiz Children’s Ministry Deal is the #2 Children’s Ministry Curriculum Producer in the U.S. They sell educational resources through their ecommerce platform. They were looking for fun ways to engage their customers, something that’ll encourage them to share their…
How Agencies Can Make More Money With Interactive Marketing What’s the first thing you do as soon as you wake up in the morning? I check my Twitter feed, scroll through Facebook updates, save a couple of reads and then forget all about it. I am a millennial – I binge on content even before…
How Companies Use Calculators For Product Hunt Promotions – Part 2 In the second part of the product hunt promotions secrets series, we bring to you the success stories of 5 more companies. Here’s to innovative marketing! Read Part 1 here. #1 Crew.co (415 Upvotes) Crew.co seems to love the idea of creating calculators that add…
Interactive Marketing Success Story: How TAG Livros Generated 57K+ Leads Using Outgrow Experiences TAG Livros is a book signing club that delivers a literary kit to all its members every month. Here is an interactive marketing success story about how they generated almost 58000 leads in less than a month, using Outgrow interactive content. TAG…
Outgrow Case Study: How GPYP Scored a Stellar 37% Conversion Rate with an Interactive Calculator! Get Paid for Your Pad (GPYP) helps property owners become expert AirBnB hosts so they can maximize their returns. And, this is their interactive marketing case study. GPYP’s Problem Like most other businesses, Jasper Ribbers, Founder, GPYP relied on paid…
